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Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008.

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Presentation on theme: "Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008."— Presentation transcript:

1 Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008

2 Origins of the term propaganda Sacra Congregazione di Propaganda Fide Founded 1622 by Gregory XV Reaction to Reformation

3 Persuasion Uses fear appeals prudently Offers evidence (logos) Provides sources Allows audience members to make up own minds Allows for differing point of view Propaganda Relies on appeals to emotion: patriotism familial love sex anger racial /religious animosity xenophobia stereotypes/dehumanization Appeals to authority Appeals to popularity (bandwagon) Appeals to tradition Uses manipulation: half-truths, distortions false dilemmas non sequiturs glittering generalities veiled threats Tries to stifle disagreement SOURCE: Doob, Leonard W. Propaganda: Its Psychology and Technique. New York: H. Holt and Company, 1935.

4 Is advertising propaganda? http://www.youtube.com/watch?v=I9zHL8gs wbM http://www.youtube.com/watch?v=I9zHL8gs wbM


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