2. Toos Scenario: Implications for IAM 28 May 2008

3. Where is Toos?

4. Toos trends

5. Which led to

6. The ToosDoos metaphor

7. ToosDoos: a Tivo on steriods

8. ToosDoos Demo

11. Scenario v1.0: Reinier’s day out

12. The world behind Reinier’s day out

13. Social Rejecters / Accepters Risk of “idiocracy”

14. Media Landscape Possible scenarios – Paid syndication – happy days for big (& small media players?) Risk of increasing power? – Free-for-all – Toos makes money, big media in problems (lots of consolidation), small media remain hobbyists Quality questions (Cult of the Amateur) – The content middle-way – some shake-out maybe consolidation, quality small media may make money via syndication Competitive situation similar

15. Skills the industry requires