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© IncreaseOnlineProfits.com The Importance of Ethics in Social Media in Marketing & Advertising Presented by: Karl Kasca IncreaseOnlineProfits.com Follow me on Twitter: Connect with me on LinkedIn:
© IncreaseOnlineProfits.com What is Social Media? Image Courtesy of: - Are Social images free to use?www.walyou.com
© IncreaseOnlineProfits.com Flickr.com
© IncreaseOnlineProfits.com Types of Social Media Communication Blogs: Blogger, LiveJournal, TypePad, WordPress, Vox BlogsBloggerLiveJournalTypePad WordPressVox Internet forums: vBulletin, phpBB Internet forumsvBulletinphpBB Micro-blogging: Twitter,Plurk, Pownce, Jaiku Micro-bloggingTwitterPlurk PownceJaiku Social networking: Avatars United, Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Netlog, Hi5_(website) Social networkingAvatars United BeboFacebookLinkedInMySpace OrkutSkyrockNetlogHi5_(website) Social network aggregation: FriendFeed, Youmeo Social network aggregation FriendFeedYoumeo Events: Upcoming, Eventful, Meetup.comUpcomingEventful Meetup.com Collaboration Wikis: Wikipedia, PBwiki, wetpaint WikisWikipediaPBwikiwetpaint Social bookmarking: Delicious, StumbleUpon, Stumpedia, Google Reader Social bookmarkingDelicious StumbleUponStumpediaGoogle Reader social news: Digg, Mixx, Reddit social newsDiggMixxReddit Opinion sites: epinions, YelpepinionsYelp Multimedia Photo sharing: Flickr, Zooomr, Photobucket, SmugMugFlickrZooomr PhotobucketSmugMug Video sharing: YouTube, Vimeo, RevverYouTubeVimeo Revver Art sharing: deviantARTdeviantART Livecasting: Ustream.tv, Justin.tv, SkypeUstream.tvJustin.tv Skype Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixterimeem The Hype MachineLast.fmccMixter Entertainment Virtual worlds: Second Life, The Sims Online Virtual worldsSecond LifeThe Sims Online Online gaming: World of Warcraft, EverQuest, Age of Conan, SporeWorld of Warcraft EverQuestAge of ConanSpore Game sharing: MiniclipMiniclip Source: Wikipedia: How Accurate: Essentially same as Britannica! Nature, 2005
© IncreaseOnlineProfits.com What is Social Media REALLY about? Disclosure Transparency Authenticity Trust
© IncreaseOnlineProfits.com Social Reputation
© IncreaseOnlineProfits.com Who cares about Social Reputation? McDonalds: Could have anticipated Super Size Me trend Source:
9 Facebook & MySpace leID= leID=
© IncreaseOnlineProfits.com Ghost Blogging
© IncreaseOnlineProfits.com Facebook – Whos Content is it anyway?
© IncreaseOnlineProfits.com Opinions/Comments – Got one? Are you sure about that? 'It's good pizza... don't expect to be born again or anything." Yelp: Man detailed billing dispute with chiropractor: Concluded he'd found a "better, honest chiropractor." First chiropractor asked patient to remove review for "unjustly" characterizing him as "unethical and dishonest." Patient refused. Chiropractor got a lawyer Patient did take down the post Chiropractor sued anyway. Settled out of court (so far…). "The Cult of the Amateur by Andrew Keen See & Read Article: Wild Wild Web by Patt Morrison, LA Times, February 26, 2009: Comments with Company names/links: Should you, or should you not? Yes, if its considered acceptable by the community (Digg, Delicious, forums, blogs, etc.)
© IncreaseOnlineProfits.com ePinions.com – Whos Posting? – Can you tell if its your Competitor, or not?
© IncreaseOnlineProfits.com Twitter & Beyond… Search.twitter.com: Sony Stupid…:
© IncreaseOnlineProfits.com Twitter: Who are you, da da, da da, da da da da… Anonymous Twitter names Autorespond (No!): Thank you for following me… Spam bots Spam links (yikes!)
© IncreaseOnlineProfits.com Social Bookmarking - YouTube Voting Own Article/Post Tag & Ping
© IncreaseOnlineProfits.com Second Life Gartner predicts that 80% of active Internet users and Fortune 500 companies will have an avatar or presence in a virtual environment like Second Life by the end of The predictions were made during "Symposium/ITxpo 2007: Emerging Trends," and were accompanied by five laws to guide enterprises in their virtual ventures. Fourth Law: Understand and contain the downside. Ask if virtual- world activities undermine or influence branding in the real world. Adult content is a large part of virtual economies, so appropriate behavior and ethics must be considered.
© IncreaseOnlineProfits.com Final thoughts… Syllogisms (Used in Rhetoric – the language to persuade) If a b, and b c, then a c All Greeks are Men. All Men are Mortal All Greeks are Mortal The Moon is Green Cheese is Green The Moon is made of Green Cheese Moral: Watch out for…false Persuasion and Deception. Strive for: Disclosure, Transparency, Authenticity, and Trust.
Social Media Club Virginia Beach. Afraid of change.
JMIC OSINT SOCIAL MEDIA UNCLASSIFIED SOCIAL MEDIA "a group of Internet-based applications that build on the ideological and technological foundations of.
Social Media Marketing Presented by Jacob Richman TechShoret Conference, February 26, 2009.
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Presentation Content Social Networking –TwitterTwitter –BlogsBlogs –SkypeSkype –Facebook, MySpace, Bebo, LinkedIn…Facebook, MySpace, Bebo, LinkedIn… Social.
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Welcome to: Podcasts, Blogs and Wikis, Oh My! Jason Noble, Spanish Teacher, Ogden HS, Ogden, IA Twitter:
Using Social Media to Generate Media Coverage and Improve Brand Sentiment Presented By Adeyemi Adeniyi ( B.sc, MCP, MCTS )
ITS A PEOPLE DRIVEN ECONOMY… mbedded Have You Googled Your Childs Name?
Social Media Awareness Training For Financial Institutions January 30, 2014.
Jason Elkins Managing Partner Transparent Social Media.
Digital Footprints The objective of this lesson is to teach students how to create a positive digital footprint while interacting with social media. This.
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A Parents Guide to Online Kids 101. Your Kids Online 21 million teens - 87% of youth ages are online. 89% send or read s 84% search the Web.
Web 2.0 8th Training seminar of the OLAF Anti-Fraud Communicators' Network (OAFCN) Deterring fraud by informing the public Anti-Fraud Communication and.
UPLift! is designed to work with Microsoft Office If required, a viewer can be downloaded from here. To interact with UPLift! view as a Slide Showhere.
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World University Rankings Seminar, University of Edinburgh - 10 th March 2008 Engaging Generation Y through Online Marketing Ian Lynes Online Business.
1 Template Deck *working design* Crush It. 2 Passion is Everything Ch. 1 (Discussion) Why does it make sense to be advertising through online mediums?
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