Presentation is loading. Please wait.

Presentation is loading. Please wait.

5 Year Plan. a better shave than foams and gels!

Similar presentations


Presentation on theme: "5 Year Plan. a better shave than foams and gels!"— Presentation transcript:

1 5 Year Plan

2 a better shave than foams and gels!

3 Timing & Process Is Everything! By a show of hands How many of us shave? Family members that shave? Have friends that shave? Associates that shave?

4 We All DO!

5 The History At the end of the Industrial Age. Dr. Lemuel C. Leeper A Pharmaceutical biochemist had a vision… to bring joy to shaving.

6 Formula Attributes Enhances Skin 24/7 Protection Treats shaving Woes Help retain youthful appearance Environmentally Friendly

7 Company Bio Easy Shave Company incorporated, state of New Jersey on December 20 th, 2005, by inventor James Sanford, President

8 GOALS Test market to new consumer generation Identify audience Record response to 4 shaving formulas Determine packaging requirements Determine market re-entry points

9 Results Reduce offering to 2 formulas New Package Design, 2 oz tube to meet consumer needs a) Travel Friendly (Homeland Security & TSA) Rebranding & Expansion Assets: a) IT property formula, b) easy shave® brand name legacy c) Multiple UPC Numbers

10 Initially, target to African Americans and Military Personnel to combat shaving problems. Resulting in a product that 90% of shavers need. easy shave® base formula has multiple applications.

11 Well ahead of its time, this smart formula now finds its intended audience among todays information Age, with its waterless, mobile application.

12 Target Population Teens 14 – 18 Puberty age Begins 50 year shaving process Young Adults 19 – 28 Generation X – College bound Entering Workforce Adults 29 – UP

13 $5 Million Offering 50/50 Split 10% Equity $2.5 Million4% debt on $2.5 Million For Every Dollar Invested ½ is Allocated

14 USE OF PROCEEDS GROW SHAREHOLDERS VALUE AND ROI Influence Product Demand

15 Competitive Pricing Wholesale Avg. Size MFSP Avg. $3.09 2 oz/60 mil $4.49

16 Improve sales force

17 Sales Projections 20132014201520162017Totals % Gross Revenue $1,545,000 $ 2,400,000 $ 3,250,000 $6,800,000 $12,250,000 $26,245,000 # Units Sold 5000007500001000000200000035000007,750,000 COGS $ 840,000 $1,312,500 $1,820,000 $3,800,000$6,860,000 $14,632,50056% Gross Profit $705,000 $1,087,500 $1,430,000 $3,000,000 $5,390,000 $11,612,50044% Selling Expense $154,500 $ 240,000 $ 243,750 $ 448,800 $ 612,500 $ 1,699,5506% G&A $231,750 $ 360,000 $ 487,500 $1,020,000 $1,837,500 $ 3,936,75015% Total Operating Expenses $386,250 $ 600,000 $ 731,250 $1,468,800 $2,450,000 $ 5,636,30021% NOI $318,750 $ 487,500 $ 698,750 $1,531,200 $2,940,000 $ 5,976,20023% Note: Cost per unit $1.68 $1.75 $1.82 $1.90 $1.96 Sale Price Average per unit $3.09 $3.20 $3.25 $3.40 $3.50 Customer Penetration5000075000100000200000350000

18 Production Plan Our Own Manufacturing Facility, which includes Equipment, Production, Warehousing, Shipping. Presently, Production is Outsourced

19 Marketing Strategy Reach them where they Live, Work, Play Drive consumers to Retail and Online Partners

20 DUANE reade Retail Partners Walgreens

21 Online Partner FBA Program FBA Program FBA PROGRAM Warehouse Pick, Pack, Ship Customer Service

22 Marketing Elements Smart Tools: - QR Codes - Viral Media Application - Mobile - Popular Radio/Magazines - Website - Street Teams/Events - Heavy Publicity

23 Street Teams

24 Posters|Banners|Coupon Sampling fresh shave, enhance skin features, that look they want to touch, make sure your easy shave ® Your Glad You did! easy shave ® a better shave than foams or gels! Redeemable at Walgreens for 10% off !

25 a e m brands Product Thank You

26 JOIN US


Download ppt "5 Year Plan. a better shave than foams and gels!"

Similar presentations


Ads by Google