The History At the end of the Industrial Age. Dr. Lemuel C. Leeper A Pharmaceutical biochemist had a vision… to bring joy to shaving.
Formula Attributes Enhances Skin 24/7 Protection Treats shaving Woes Help retain youthful appearance Environmentally Friendly
Company Bio Easy Shave Company incorporated, state of New Jersey on December 20 th, 2005, by inventor James Sanford, President
GOALS Test market to new consumer generation Identify audience Record response to 4 shaving formulas Determine packaging requirements Determine market re-entry points
Results Reduce offering to 2 formulas New Package Design, 2 oz tube to meet consumer needs a) Travel Friendly (Homeland Security & TSA) Rebranding & Expansion Assets: a) IT property formula, b) easy shave® brand name legacy c) Multiple UPC Numbers
Initially, target to African Americans and Military Personnel to combat shaving problems. Resulting in a product that 90% of shavers need. easy shave® base formula has multiple applications.
Well ahead of its time, this smart formula now finds its intended audience among todays information Age, with its waterless, mobile application.
Target Population Teens 14 – 18 Puberty age Begins 50 year shaving process Young Adults 19 – 28 Generation X – College bound Entering Workforce Adults 29 – UP
$5 Million Offering 50/50 Split 10% Equity $2.5 Million4% debt on $2.5 Million For Every Dollar Invested ½ is Allocated
USE OF PROCEEDS GROW SHAREHOLDERS VALUE AND ROI Influence Product Demand
Posters|Banners|Coupon Sampling fresh shave, enhance skin features, that look they want to touch, make sure your easy shave ® Your Glad You did! easy shave ® a better shave than foams or gels! Redeemable at Walgreens for 10% off !