Presentation is loading. Please wait.

Presentation is loading. Please wait.

Marketing Communication > Planning the ad campaign.

Similar presentations


Presentation on theme: "Marketing Communication > Planning the ad campaign."— Presentation transcript:

1 Marketing Communication > Planning the ad campaign

2

3 How?

4 Audience / target Objectives Tone / style Vehicle / media

5 Segmentation Demographic sex age ethnicity education occupation income bracket Geographic home Nielsen Area Psychographic lifestyle values personality feelings attitudes Behaviouristic purchasing behaviour loyalty ownership repeat purchases ethnicity values ownership repeat purchases education occupation income bracket personality feelingsattitudes loyalty Nielsen Area

6 2. AC Nielsen Areas Area 1 = Oost- en West-Vlaanderen Area 2 = Limburg, Antwerpen en Vl. Brabant Area 3 = 30 gemeenten rond Brussel Area 4 = Henegouwen en Waals Brabant Area 5 = Luik, Namen en Luxemburg MARKET 1. ACNielsen shoptypes F1 F2NI F2I F3

7

8

9

10

11 CIM.be

12

13

14

15


Download ppt "Marketing Communication > Planning the ad campaign."

Similar presentations


Ads by Google