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How to take advantage of search engines for your local business.. THE LAST FRONTIER LOCAL and MOBILE SEARCH Take advantage with… JOAN MARIE VERBA SOCIAL.

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Presentation on theme: "How to take advantage of search engines for your local business.. THE LAST FRONTIER LOCAL and MOBILE SEARCH Take advantage with… JOAN MARIE VERBA SOCIAL."— Presentation transcript:

1 How to take advantage of search engines for your local business.. THE LAST FRONTIER LOCAL and MOBILE SEARCH Take advantage with… JOAN MARIE VERBA SOCIAL MEDIA MANAGER

2 Who we are and why you should care. Your customers are on Mobile devices. If youre not there, too, youre missing out on their business! I can help you connect!

3 Todays business owners are faced with an enormous problem Why? 1.Search results are dominated by large corporations and major chains 2.Lack of knowledge to develop a web campaign 3.Belief they cant compete on an economical basis 4.Inability to make transition from traditional advertising medium

4 Before the Internet: Staying connected meant advertising with: Phone Directories Newspaper TV Direct Mail Telemarketing Print Ads Word of Mouth

5 Times are rapidly changing Phone Directory Newspapers TV Telemarketing Direct Mail Print Ads Where is yours? Declining Rapidly DVR/TiVo Do Not Call List 1%-2% Yield Rising Costs Spam Software 5 Traditional advertising mediums are loosing their effectiveness

6 The statistics are astonishing 1 Trillion Number of web pages in the world 1 50 Percentage of small business without a website 78 Percentage of households with two or more computers 2 82 Percentage of local searches that result in offline action 3 0 Without a web presence, you have 0% chance in connecting with local consumers performing online searches 6 1 Google July 25, Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2 nd, 2007)

7 Having a website isnt enough How do people find it? How do you drive traffic to a website? Are you satisfied with your current web presence? 7 Search optimization companies are far too expensive for most local businesses!

8 Consumers are Talking about and Reviewing YOU!

9 Local Search – A New Opportunity 71% of all American adults use the Internet. 91% of all Internet users use a search engine to find information. Over 50% of all purchases are preceded by an Internet search 30 percent of all search queries contain a city, state or zip code. There are 2.6 billion local searches a month What does this have to do with you? You dont need a website! (Although having one helps)

10 Why Mobile? There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.) There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.) Of these users, 51 Million use smart phones. Of these users, 51 Million use smart phones. There is a fundamental shift in how people are communicating. There is a fundamental shift in how people are communicating. Text open up rates are 95% Text open up rates are 95%

11 Not to mention… 73% of new mobile phone buyers report that text messaging is the most important feature on their phone 73% of new mobile phone buyers report that text messaging is the most important feature on their phone The typical mobile phone user now sends more text messages than mobile phone calls The typical mobile phone user now sends more text messages than mobile phone calls Gen Y and Z consider passe. Gen Y and Z consider passe. In fact, some universities have stopped distributing accounts. In fact, some universities have stopped distributing accounts. You can buy traffic for pennies a click! You can buy traffic for pennies a click!

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15 15 Geo-Targeted Search Engines Sponsored Links Organic Results Geo-targeted campaign placement on major search engines

16 16 Google & Yahoo Maps GPS Accessible Smart Phone Accessible Provide access to potential customers through Google and Yahoo maps

17 Provide access to potential customers through Review Sites

18 Our Services Set up local listings Make sure all elements are there to get high placement. Optimize Places pages on Google, Bing, Yahoo. Mobilize your business Set up lists of customers Enable mobile coupons …and more!

19 Review Process

20 Simple! Our Process 1) REVIEW CARDS GIVEN TO CLIENTS - Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These stamped postcards are mailed directly to the Local Search Dominator headquarters for publication. 2) REVIEW CARDS PUBLISHED ON WEB - Review cards are scanned and also entered electronically on the web. These reviews are distributed through a variety of review sites (such as Google Local) so other consumers can find you when they are looking for a service provider. 3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY - Reviews published on on-line review sites maximize your company's visibility, credibility and SEO results. The more reviews you have, the better your results.

21 A Comment on the Economy When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started. How does one take advantage of the opportunity? By being knownhow does one get known? Marketing and promotion Without promotion something terrible happens..nothing --- PT Barnum

22 Joan Marie Verba Social Media Manager – Mobile Marketing Contact information: Phone: Website: Facebook: Twitter: Linked In: Joan Marie Verba


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