Presentation on theme: "Company Confidential NFOEC 2001. Company Confidential 2 STRICTLY CONFIDENTIAL 2 Pre-show Promotion: Web Banners Light Reading Web Banner Ad three ad series."— Presentation transcript:
Company Confidential 2 STRICTLY CONFIDENTIAL 2 Pre-show Promotion: Web Banners Light Reading Web Banner Ad three ad series Results Click-thrus (June 1 - July 12) 299 from Light Reading articles with Zenastra mention 118 from Light Reading web banner ads
Company Confidential 3 STRICTLY CONFIDENTIAL 3 sent to 361 people from 99 firms animated electronic follow-up Pre-show Promotion: Direct Mailers
Company Confidential 4 STRICTLY CONFIDENTIAL 4 Pre-show Promotion: Hospitality Suite Invitations sent to 85 target customers from 32 companies 50 invitations handed out during the show attendance at event by 99 customers from 33 companies
Company Confidential 5 STRICTLY CONFIDENTIAL 5 Pre-show Promotion: Z-Bus!
Company Confidential 6 STRICTLY CONFIDENTIAL 6 External web site enhancements External web site enhancements: Further improving our virtual face to key customers and industry influencers. A rapidly growing number of customers, recruits, investors, analysts and media get their first impression of Zenastra online. Enhancements designed to accelerate our strong brand presence – Leveraging our highly regarded look and feel Dramatically bolstering the amount of content available
Company Confidential 7 STRICTLY CONFIDENTIAL 7 External web site enhancements: Key upgrades: Virtual manufacturing tour Highlighting Zenastras differentiating technology and industry expertise without giving away the farm in terms of IP Interactive network application animations Reinforce the areas in a DWDM network where Zenastras products can add value.
Company Confidential 8 STRICTLY CONFIDENTIAL 8 Excellent Trade Media Coverage Automation: Key to Delivery of Integrated Components Simon Wingar Integrated Optics Will Accelerate Metro Networks Viorel Craciun and Mike Ivancevic
Company Confidential 9 STRICTLY CONFIDENTIAL 9 Views from the Financial Analysts Market recovery likely mid-2002 Down rounds the norm for firms raising additional capital Market will spawn interesting business partnerships Only the strong will survive Integrated optical components are a key technology to help market recovery
Company Confidential 10 STRICTLY CONFIDENTIAL 10 Views from the Industry Analysts Product differentiation is key given high level of competition Systems suppliers will use more integrated components to reduce their costs to develop more competitive products