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Affiliate Marketing Council Assembly meeting 26 th April 2012 07 January 2014

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Presentation on theme: "Affiliate Marketing Council Assembly meeting 26 th April 2012 07 January 2014"— Presentation transcript:

1 Affiliate Marketing Council Assembly meeting 26 th April 2012 07 January 2014

2 IAB: Agenda Introduction ePrivacy and the work of the Legislation Committee Best Practice update 2012 programme review and preview IAB update

3 ePrivacy Directive 5-point plan IAB: Status / progressComplete 1.Establish a Policy & Legislation Working Group The Legislation Committee 2.Conduct Cookie Audits a.Message distributed b.IAB 5-point plan 3.Publish a Consumer Guide to Affiliate Marketing Web site underway – expected by 15 May. Nectar sponsorship 4.Develop standardised wording as industry good practice for affiliates and publishers to inform consumers The Consumer Transparency Framework, published 5 th March 5.Working with the UK Government and Web Browser Manufacturers to Enhance Browser Settings WIP… …

4 Consumer Transparency Framework

5 Consumer Transparency Framework press

6 Commitment to expand on the Consumer Transparency Framework IAB: Advice to Advertisers & merchants IAB 5-step guide online Consumer-facing website

7 IAB: Advice to advertisers and merchants 5-step guide Focus on long tail Know whats going on! – audit Be clear and transparent – revisit privacy policy Deliver prominence Context is king! – achieve informed consent through context Join the EU AdChoices programme – use of 3 rd party / BT directive-what-is-it-what-should-you-be-doing-to-comply

8 IAB: Consumer-facing website Helping consumers understand our business Go-to point for the industry – link in privacy policies establishes consistency Simple, top-level messages this is how the business works Nectar sponsorship: valuable consumer brand recognition Start point for longer term ambition to build increasing trust in our industry Hope to work with multiple trade bodies, eg Consumers Association. CBI, ASA etc etc

9 IAB: Emerging guidance ICO – May 2012 based on emerging best practice Expect new guidance Other sources: ICC (International Chamber of Commerce)

10 IAB: EU Data Protection Proposals: position Lobbying road-map in production First stop – letter to Manuel Barroso, President of the European Commission Online advertising ecosystem is the Internets engine UK / European ICT company CEOs to join forces signing the letter An economic force Supporting the environment for the next Google or FaceBook IABs Affiliate Marketing and Lead Generation Councils selected for participation

11 Best Practice: voucher code of conduct IAB: Networks alerted to activity on brand search Code of conduct does not cover brand search breaches of T&Cs Email sent reminding affiliate of their commitment to uphold the spirit of the code of conduct Is it time for a discussion on additional voucher code guidelines? Audit is also overdue, networks to commit to audit in May 2012

12 Best Practice: Product feed guides launched IAB: AMC site: 500 page views since launch Additional coverage from blogs and IAB

13 IAB: IAB AMC 2012 programme: highlights and developments A4U collaboration Affiliate Marketing Guide Affiliate survey Conference Awards … more Performance Marketing Industry study Case studies Consumer information PR Framework Website Training

14 AMC Council 2012 activity framework - updated Q1Q2Q3Q4 JFMAMJJASOND Regulation / Standards / Practice Research / events / training Mktg / Comms Website / blog integration with new IAB website PwC Product feed guides Consumer Transparency Framework A4U Performance Marketing Conf Performance Marketing Industry Study FAQs / WIKI Whitepapers new & updated IAB training opp? Affiliate payments Case study development… ePrivacy Guidance / advice / status updates… AMC AdSpend update PR framework Consumer site EU Data Protection Proposals … Voucher Code of Conduct

15 Performance Marketing Industry study: The idea A new report from the IAB of greater scale and impact than anything we have ever done before To prove the actual size of the UK online performance sector (affiliate, lead gen, email, search) A detailed audit of the industry conducted by the IAB with a reputable 3 rd party Producing the definitive stat for the performance sector to use as standard Performance is £xx billion to the UK economy and growing

16 Performance Marketing Industry study: The benefits IAB throwing significant muscle behind our performance members Delivers the most positive story the AMC can generate for Government, businesses, press and consumers Directly addresses PR and marketing Provides our performance members with a report to judge actual success in comparison to market Sets our performance councils up to potentially repeat the report on an annual basis (also shared with other IABs)

17 Performance Marketing Industry study: The progress Working group formed from AMC & OLG: 2 meetings, parameters established IAB research establishing RFP to go to PwC etc Ideal: summer working, October launch Dependencies Complexity and therefore timing Funding

18 Overview of member benefits 1. Access to our research and chance to contribute yours 2. Access to events - 90% free, 50% discount on paid 3. Regulatory affairs support 4. Discount on all Training courses 5. Access to councils 6. 24/7 access to members-only resources online 7. PR through membership, blogs, councils, events etc 8. Networking opportunities at events, via members directory

19 IAB: Around the IAB Events Mobile Engage, 17 th May Search Conference, 15 th June Training Lead generation workshop, 11 th June Search Marketing certificate, 14 th June

20 Questions? IAB:

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