Presentation on theme: "Rich Media Standards Matt Haas v1.3."— Presentation transcript:
Rich Media Standards Matt Haas Matthew.Haas@Pearson.com v1.3
2 Rich Media Standards Problem: Pearson publishes a large variety of file formats -Limits the ability to reuse assets -Forces our end-users to have multiple plug-ins/players to view these assets -Requires Pearson to support multiple technologies Solution: -Publish fewer, best-of-breed file formats Benefits: -Greater asset reuse -Reduced support costs -Consistent and convenient end user experience
3 Challenges High quality and low file sizes will always be desired Hardware, plug-ins and infrastructure of end users vary greatly across Pearson Markets -Age of computer hardware -Amount of available bandwidth -Ability to run the latest plug-ins A one size fits all approach is not desired or possible These issues are most critical in K-12 markets and less of a concern in Higher Ed & Professional
4 Whats in the Standard? Animation, Video, Audio, & Images Standards -Best Practices and Industry Standards Recommendations -Strong warning but acceptable in some circumstances A look at emerging technologies
5 Animations Standard -File Format: SWF -Must support ActionScript 3 -Must support Flash Player v9 r115 or newer Recommendation -Avoid creating Shockwave assets Tip -Easily upgrade older assets with Curriculum Groups Bridge file.
6 Videos/Movies Standards for Videos/Movies -File Format: MOV or MP4 (MPEG) -Codec: H.264 Recommendations for Flash Videos/Movies -If possible, avoid wrapping videos/movies in Flash Q: Why? A: Mobile devices -File Format: FLV or F4V -Codec: On2 VP6 or H.264 -Must support ActionScript 3 -Must support Flash Player v9 r115 or newer
7 Videos/Movies Miscellaneous Standards -Stop creating Windows Media and Real Player assets Recommendation -Source (Master) format: AVI or MOV (High Quality and uncompressed) If you are provided a file that is the master, keep the format as-is Tip for Streaming -Combine Akamai streaming services with the server side software: Pearson Media Player (aka: JW Player) to benefit from a low cost, high quality solution.
8 Audio Standards (stand-alone audio files) -File Format: MP3 Great quality Small file size Most compatible (MP3s will play on all mobile devices) -Source (Master) format: AIFF or WAV (High Quality and lossless compression) If you are provided a file that is the master, keep the format as-is
9 Images Standards -Use JPG for photographs -Use PNG for images that contain text or were converted from line art Recommendation -Avoid GIF...use only if customers have IE6 JPG works bestPNG works best PhotoLine Art
10 Images Tip -Images with both photos & line art (pick the best option): Pros/Cons: Saved as JPG PRO: Smaller file size CON: Lower quality Saved as PNG PRO: Excellent quality CON: Larger file size
11 A Look Ahead The Future of Flash Emerging Technologies -HTML 5 -Video Codecs DRM with ePub
12 The Future of Flash Whats the big deal? Why are we here? -Apple and Adobe are fighting Recent History -Steve Jobs open letter: Thoughts on Flash Why Flash is banned on the: iPhone, iPod Touch, and iPad -http://www.apple.com/hotnews/thoughts-on-flash/http://www.apple.com/hotnews/thoughts-on-flash/ -Apple changes developer agreement SDK 3.3.1 (No ports of Flash allowed) -http://daringfireball.net/2010/04/iphone_agreement_bans_flash_compilerhttp://daringfireball.net/2010/04/iphone_agreement_bans_flash_compiler -US Gov Antitrust efforts against Apple over its new SDK -http://www.nypost.com/p/news/business/an_antitrust_app_buvCWcJdjFoLD5vBSkguGOhttp://www.nypost.com/p/news/business/an_antitrust_app_buvCWcJdjFoLD5vBSkguGO -Adobes response is mild -http://www.adobe.com/choice/http://www.adobe.com/choice/ -Adobe stops development for Apple products
13 The Future of Flash (cont.) What is REALLY going on? -App development Apple want the best Apps App ports = lowest common denominator -Ads Apple wants to get into the ad business Revenue from Flash ads wont go to Apple
14 The Future of Flash (cont.) Possible outcome 1: Apples influence over dropping Flash takes hold -Ban on Apple devices remains in place -Move away from Flash has started Virgin America drops Flash: http://www.macobserver.com/tmo/article/virgin_america_web_site_drops_flash/http://www.macobserver.com/tmo/article/virgin_america_web_site_drops_flash/ Scribd Drops Flash http://www.informationweek.com/news/windows/opensource/showArticle.jhtml?articleID=224700967http://www.informationweek.com/news/windows/opensource/showArticle.jhtml?articleID=224700967 YouTubes non-flash beta: http://www.youtube.com/html5 http://www.youtube.com/html5 Possible outcome 2: Adobes finally rolls out a mobile version of Flash & its awesome -Ban on Apple devices remains in place -Many delays with Flash Player 10.1 for mobile Mid 2009, Beginning of 2010, Mid 2010, End of 2010 -http://www.appleinsider.com/articles/10/04/18/adobe_slips_mobile_flash_player_10_1_to_second_half_of_2010.htmlhttp://www.appleinsider.com/articles/10/04/18/adobe_slips_mobile_flash_player_10_1_to_second_half_of_2010.html -Android and other mobile operating systems run Flash Market shifts away from Apple (Not likely)
15 The Future of Flash (cont.) First, lets look at the strong points of Flash -Entire products can depend on a single plug-in -Develop once, publish to many platforms Consistent experience -Advertisers love it Easy end user data capture (pay per view/click) Easy overlay of ads
16 The Future of Flash (cont.) Weak points of Flash -Develop once, publish to many platforms Lowest common denominator -Apple claims Adobe is slow to implement changes -Recent security issues with Adobe -Performance CPU usage Stability issues -Issues on Macs (hardware acceleration) -Users see Flash as an annoyance FlashBlock & ClickToFlash plug-ins
17 Emerging Technologies HTML 5 -Latest version of HTML (Obviously) Replacement of HTML 4.01 -Reduce the need for plug-ins No Flash, Silverlight, etc. Why should I care? -It will form the underpinning of the entire internet http://www.businessinsider.com/what-is-html5-2010-5#and-dont-miss-1 -It will be soon be everywhere Sites first need to convert Flash assets. Debate continues. More info -http://www.youtube.com/html5http://www.youtube.com/html5 -http://html5test.com/http://html5test.com/
18 New Video Codecs Current Standard: H.264 -Owned by a patent consortium -Carries a cost but theres no out-of-pocket expense to users Fees are rolled into the Operating System Browsers can use it free until 2016, after that: ??? Theora -Open Source - No licensing fees -Many passionate users but Theora is not widespread Future Standard: VP8 -Google purchased the creator of VP8 (On2 Technologies) -Google may replace H.264 with VP8 on YouTube -Google has made VP8 Open Sourced (2010 Google I/O Conference) http://webmproject.blogspot.com/2010/05/introducing-webm-open-web-media-project.html http://www.fsf.org/blogs/community/google-free-on2-vp8-for-youtube http://chillingsilence.wordpress.com/2010/05/10/why-vp8-matters/
19 DRM with ePub What is it? DRM stands for Digital Right Management What does it do? -Confirms the content (video/music) is allowed to be played How does it work? -Permission to play the file is requested and granted (behind the scenes) -Requires device to connect, via the internet, to a DRM Server What can go wrong? -DRM Servers can go down on their own or by attack -Network issues prevent device from talking to DRM Server Theres lots of DRM out there -Apples Fairplay, Amazons Kindle DRM, Sony DRM, etc. DRM is usually attached to the player, not the content
20 DRM with ePub Options -Pearson sells ePub files through iTunes, Amazon, etc. DRM of those systems will be an option -iPad iBooks will contain fairplay -Kindle books will contain Amazons DRM Store owners (iTunes, Amazon) will share revenue -Pearson sells ePub files directly to customers DRM solution will be needed. No clear choice. -Adobe has a solution (not ideal) -http://www.adobe.com/products/contentserver/http://www.adobe.com/products/contentserver/ Pearson does not share revenue
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