Presentation is loading. Please wait.

Presentation is loading. Please wait.

Lecture One Information Systems For Service Industries

Similar presentations


Presentation on theme: "Lecture One Information Systems For Service Industries"— Presentation transcript:

1 Lecture One Information Systems For Service Industries
NATHAN CAMPUS. SEMESTER 1, 2012 Jason Harding (PhD) Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

2 Lecturer Jason Harding
Name: Jason Harding (PhD) Location: N72, 0.14 Nathan Campus Phone: (07) Website: Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

3 1220HSL This course facilitates the technological literacy of students within the business contexts of tourism, hotel, sports and events industries. Students will develop an understanding of how different information systems technologies can be applied to achieve specific business goals. Students are required to develop technological skills in multiple software applications including a website design platform. This course has a strong focus on developing students’ capabilities so they may generate effective and innovative information management solutions in their future careers in tourism, hotel, sports and events industries Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

4 What do you want to get out of this course?
Perceptions What do you want to get out of this course? Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

5 Course Materials There is no text book for this course Information is provided in lectures, tutorials, and All lecture PowerPoint slides will be posted on the course website each Monday Additional assessment information will be posted on the course website when required Lectures can be viewed online via Lecture Capture Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

6 Attend all lectures Attend all tutorials Simple as that
Attendance Attend all lectures Attend all tutorials Simple as that Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

7 Tutorials One hour blocks where you can work alongside a tutor Every student has a computer in their tutorials Back up your work on your student h-drive Back up your work again on a portable hard drive or USB stick Do not save work on Griffith desktops or hard drives (they are erased each time you log off) Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

8 Notifications All correspondence outside of lectures and tutorials is conducted online Course announcements are made at the following online locations: 1220hsl website 1220hsl (facebook page) 1220hsl (twitter account) All course announcements are automatically forwarded to your Griffith address regardless of which online location you decide to follow Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

9 GU Access GU from the Griffith University homepage Download course resources (course outlines, lecture slides, reading material, assignment sheets, marking guides), check announcements, and utilise the GBS Resource bank (access all this from the menu on left of the screen) Click on the image below to be redirected to the 1220hsl course website on GU Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

10 Protocol Subject: Student S Number - Student Name HSL - Nathan Campus - Issue Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

11 Response Policy We have 48 hours to get back to you (this is Griffith Policy) We will however try to get back to you as quickly as we can (normally within 24 hours) All s sent on Friday are replied to the following Monday Lecturers and tutors do not work over the weekend Any s sent on either Saturday or Sunday are only viewed on the following Monday Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

12 Etiquette Keep your emotions in check when sending s and be respectful to the receiver  Particularly important when ing higher-level decision makers Just as important when ing friends and colleagues s containing emotional content have no place in a professional arena  They do not reflect well on the senders’ ability to deal with pressure situations or problems Emotionally charged s are rarely effective  Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

13 Academic Integrity The Academic Integrity Student Tutorial can help you to understand what academic integrity is and why it matters to you as a Griffith University student By following the steps in each module, you will be able to identify the academic integrity policy and forms of academic misconduct, understand what skills you need to maintain academic integrity, and learn about the processes of referencing styles Academic Integrity Tutorial and Assessment Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

14 Griffith English Language Institute
If you are having difficulty in your courses because you have to use English or you would just like to improve your English skills, the Griffith English Language Institute (GELI) can help with personal appointments and / or workshops Jump online and go to or call (07) to find out more To register for a workshop, These guys can provide you with a free 45 minute appointment with a qualified English language teacher (each week I believe) and they run a number of different workshops that will help you with things like reading, writing and presenting using the English language You receive a certificate for participating in a minimum of 6 or 12 of these workshops.  The staff at GELI are very keen to help and from what I hear, extremely good at their job. Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

15 Assessment Schedule Website Plan is submitted to the library
Assessment Item Due Date Weighting Website Plan Thursday Week 6 (5th April) 5.00pm 40% Website Project Friday Week 10 (11th May) 5.00pm Presentation Tuesday and Friday Week 12 / 13 20% Website Plan is submitted to the library Website Project is submitted online Presentation is conducted in lecture and tutorial time slots Penalties apply for late submission Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

16 Late Submission Late submissions lose 10% for each day they are late, weekends count as one day Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

17 Extensions Only in exceptional circumstances You must have supporting documentation You must be prepared to show work you have already done Being busy, having to work etc, is not enough to warrant an extension Disk / USB failure does not warrant an extension Talk to your tutor/lecturer before the due date (very important) Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

18 Website Plan Students are required to submit a detailed plan for a website that they will create The website plan requires students to consider various management and design issues that need to be considered before developing a website It is basically a business proposal that is designed to seel your website idea The website plan will be assessed on clarity of writing, appropriately addressing the information required (check the marking criteria), and the flow between information in different sections (make it logical and make it sound fantastic) Attention to detail is the key As the website plan will be the basis of the second assessment item, the website project, students should pay attention to the feedback they receive so as to improve their final website project Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

19 Website Plan The plan should be presented as a business report and will be assessed under the following headings: Detailed background to the business Detailed business and website goals (be specific and measureable here) Identification of target audience/market for website and forecasted use environments Detailed analysis of competitor websites Detailed website template designs Detailed website storyboard Detailed website page content Specific breakdown of user tasks, development tools, and the process behind your site Marketing techniques A concise conclusion (this is your final chance to sell your idea) References Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

20 Website Project The website project requires the development of a website, based on the previously developed website plan This is intended to assess student's familiarity and application of practical skills, while also requiring consideration of how to implement the management and design issues that were raised in the website plan The website will be submitted online and will be assessed under the following headings: Professionalism Content Design Navigation Engagement Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

21 Presentation The presentation requires students (working in groups of two) to deliver a well researched summary of a specific future trend that will have implications for either the sport, event, leisure, tourism, or hotel industries Students will be required to additionally provide knowledge on how those industries will utilise technology to adapt and prosper in the face of such developments This piece of assessment will provide students the opportunity to critically analyse forecasted developments within the specific industry they plan on entering upon graduation and additionally provide students the opportunity to evaluate the ever-changing potential of information systems technologies to provide businesses the capacity to improve client services Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

22 Presentation The presentation will be assessed under the following headings: Presentation Content (accuracy of knowledge, clarity of delivery, timing of delivery, relevance to the assignment question) Presentation Style (enthusiasm, engagement, speaking ability, audiovisual skills) Group Performance (introductions, transitions, group cohesiveness) Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

23 Time on task is the highest predictor of student marks in assessment
Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

24 Ideas Finding an idea that you are passionate about it is the hardest part of this course Without an idea, you can not start your website plan Without an idea, you can not start your website as you have no domain name Who already has an idea for their assessment items? Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

25 Websites A website is simply a collection of related web pages containing text, images, videos or other digital assets A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address also called URL A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Mark-up Language (HTML) Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

26 Blogs or Weblogs A blog, or weblog, is basically the same as a website however there are some differences A blog can be defined as an online journal, diary, or serial published by a person or group of people Many blogs are personal in nature, reflecting the opinions and interests of the owner Most websites are a collection of articles and information about a specific subject, service, or product, which may not be a personal reflection of the owner Blogs are often a lot more dynamic than websites and are organised on posts rather than static pages (blogs are updated more often) Blogs often contain public as well as private content Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

27 Website Anatomy A web site is a collection of files and folders containing the content that you’ll be presenting to your visitors as well as the files needed to present that content (CSS, media, script files) Start by organizing these files and then developing a strategy for linking them together Web sites generally consist of seven basic page elements: Container Header Site Navigation Content Sidebars Footer Whitespace The layout of your site should allow visitors to easily navigate through the pages and find the information that they need Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

28 Website Anatomy Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

29 Website Anatomy - Container
All web pages use a container and for the same purpose; to contain page elements However the way it is accomplished varies Think of the container as the external walls of your house in which your bedrooms, kitchen, living room, etc. are then placed Types of containers used in websites: Liquid: Expands to fill the width of the browser window Fixed: A specific width which does not change regardless of browser window size Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

30 Website Anatomy - Header
The header isn’t really a specific element although some may consider it to be It is more generally used in referring to the top section of your web page where your logo, navigation, tagline, etc. are located Although some sites include the navigation menus in the header they can also be found on the side or bottom of the site or in several locations such as at the top and bottom Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

31 Website Anatomy – Site Navigation
Page navigation is one of the most important elements; it connects all the pages together and therefore your visitors need it to use your website It should be easy to find and use, which is why it is almost always located within the header or at least near the top of the page Types of Site Navigation: Horizontal: A series of links displayed inline, usually referred to as navigation Vertical: A series of links displayed as a vertical stack, usually referred to as menu Common menu items include links to a page with contact details (address, phone numbers and ), a site map or table of contents, and a way to return to the “home” page. Beyond that the menu items will vary depending on the internal content of the site. Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

32 Website Anatomy - Content
As everyone knows (or should), content is king! When people visit your site, this is the element they will be looking for primarily It should be the main focal point of a web page so visitors find what they want quickly While the header, footer and menus stay the same throughout the site, the content changes from page to page As your site grows you may find it more and more difficult to maintain if you haven’t planned well in advance Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

33 Website Anatomy - Sidebars
The sidebar is the element with your secondary content such as advertising, site search, subscription links (RSS, Twitter, , etc), contact methods, etc This element isn’t necessary although many websites use it It is most often right aligned but can be left aligned or both (two sidebars) so long as it doesn’t disrupt main content viewing It can also be aligned horizontally and spread across the entire page (usually at the bottom of the website somewhere For websites that use horizontal and vertical navigation, the sidebar is often replaced with the vertical navigation element Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

34 Website Anatomy - Footer
The end of a web page should always use a footer to let your visitors know they have reached the completion of your web page Like the header, the footer isn’t really a specific element but more of a containing section Within your footer will be copyright, legal and contact information primarily It’s a good idea (but not essential) to include a few links to the most important sections of your site such as the top of the page, home page, contact page, etc Some websites use this area as an opportunity to mention related material or other important information Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

35 Website Anatomy - Whitespace
This is any area of the web page that is not covered by typography or other content You may feel the strong urge to fill as much empty space as possible but don’t do it Empty space is just as important to a good web page design as the content to be used Whitespace helps guide visitors through content, create page balance and give a good sense of content separation Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

36 Everyone thought of an idea yet?
Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

37 Website Plan Students are required to submit a detailed plan for a website that they will create The website plan requires students to consider various management and design issues that need to be considered before developing a website It is basically a business proposal The website plan will be assessed on clarity of writing, appropriately addressing the information required, and the flow between information in different sections As the website plan will be the basis of the second assessment item (website project) students should pay attention to feedback received to improve their final website project Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

38 Academic Writing First Person Writing 'I' is personal and informal and is still not appropriate in a lot of business and marketing writing. But businesses of all sizes often use 'we' to personalise their services We provide the following options... Second Person Writing There is an increasing trend, particularly in marketing writing, to use the second person extensively. It is powerful. 'You' language promotes that the writer is talking directly to you Use ‘Design-Inc’ as the website design team and you will receive... Third Person Writing Third person writing is more authoritative and objective than first or second person writing. It's the language we're used to reading in our daily newspapers This business proposal ultimately Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

39 Academic Writing Use third person writing Keep it clean and to the point Keep it professional Back up broad sweeping comments with references Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

40 Assignment One Marking Criteria
Assignment Aspect Complete Quality Score Introduction / Business Background /10 Business Goals / Website Goals Target Audience / Forecasted Use Environments Competitor Website Analysis Website Template Designs Website Content Storyboard Website Page Content User Tasks / Development Tools / Process Analysis Marketing Techniques Conclusion / References TOTAL /100 Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

41 Introduction A captivating few sentences that briefly outlines the content and purpose of the document This ultimately leads the reader into the report and sets the tone for the rest of the text Provide evidence to back up your statements if you make any broad, sweeping comments on industry, business marketing trends, or websites as essential business tools Use journal articles, newspaper articles, texts, website articles to back you comments up Use Google Scholar for this (not Google) and ensure you always reference original author(s) Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

42 Business Background Background to the business or idea Background to the internet and its uses in today’s business and communication world Detail what it is the business actually does (what product or service does it provide) Detail what makes the business special, what makes it stand out from its competitors Also detail the location of the business if it does in fact have a physical location Provide as much information as you think is required to get the business idea across Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

43 Business Goals Businesses set objectives / goals for themselves or for their products / services What does your company, product or service hope to achieve? Objectives focus the company on specific aims over a period of time and can motivate staff to meet the objectives set Be specific here Define what your idea or business concept is it trying to achieve (in terms of market share, profits, public exposure, positive public perception, number of members etc) Your idea or business concept may have a number of business goals however, this will differ based on the underlying concept Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

44 SMART Objectives A simple acronym used to set objectives is called SMART objectives. SMART stands for: 1. Specific: Objectives should specify what they want to achieve 2. Measurable: You should be able to measure whether you are meeting the objectives 3. Achievable: Are the objectives you set, achievable and attainable? 4. Realistic: Can you realistically achieve the objectives with the resources you have? 5. Time: When do you want to achieve the set objectives? Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

45 SMART Objectives Market Share
Objectives can be set to achieve a certain level of market share within a specified time (obtain 3% market share of the mobile phone industry by 2004) Profit Increase sales 10% from 2003 – 2004 Growth The business may set an objective to grow by 15% year on year for the next five years Promotion To increase brand awareness over a specified period of time Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

46 Website Goals Provide information on how a website (your website) will specifically utilise the information you know about the target market to achieve your business goals They are actually different from the business goals Depending on your idea or business concept, your website may aim to share information, focus on rapid communication of specific information, foster collaboration, generate a sense of community, be focussed specifically on the commerce side of online marketing and therefore use electronic transactions to generate income etc Website goals will differ from idea to idea, and should relate well (and provide a means to achieve) the original business goals Discuss a few related business and website goals Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

47 Target Audience / Forecasted Use Environments
Share your knowledge on the target audience or market you are trying to capture Again be specific here Talk ages, socioeconomic status, demographic location, and potential disposable income, anything you already know or can find out about your target audience This is also the section where you define the ‘use environment’ specific to your target audience or market For example, what sort of computing environment do they predominantly use, would they normally access online information whilst on the move or at home (i.e. I-Phones and wireless networks or home-based PC’s respectively) Explain how the business takes into account all those factors (target audience information and possible use environments) and is therefore structured to attract that particular market. Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

48 Competitor Website Analysis
Analyse your competitor’s websites Find websites that are promoting similar business ideas or concepts and describe what you think is good and what is bad about these websites Describe which of the ideas associated with these websites you will take on board and utilise in your own website (the good) and which parts will you leave out (the bad) Then need to state your reasoning behind these decisions This is a good place to use a table in your document It keeps the information brief and to the point and also breaks up the document style Sometimes a document full of test can be tiring to read Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

49 Storyboard and Templates
This is where you will write about how the website will look and feel and how content will be organised Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

50 Templates Describe (and also display) your website templates (how will they will look, feel and be constructed) You also need to provide specific details about the design of the website template (i.e. template width in pixels, banner logo width and height in pixels, image width and height in pixels, font type, font size, the colour scheme you plan to use etc) These sort of specifics assist the reader in gaining a full understanding about the website you are pitching them You will need to provide a template for the home page layout, the normal page layout, and the post page layout (if you plan on using posts in your website). Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

51 Templates (image based)
Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

52 Templates (diagram based)
Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

53 Templates (Diagram and Image Combinations
Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

54 Storyboard Detail how the website will run and what technical aspects you plan on using to make it run that way This is where you add in a storyboard (an image or box based description of how the pages will link together and how the menu system will provide users access to every page) Try not to use more than three levels your website Clean, simple websites that are easy to navigate are the most successful Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

55 Storyboard Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

56 Website Content Information
This section is where you provide information on the content contained within your website For example, provide some of your text content and elaborate on how it will be organised on your website (i.e. content is broken up into six sections covering the business info, product descriptions, pricing structures, transaction sections, community areas, contact details etc) I would actually write this stuff up in detail (what is exactly going to be on the about page, the product or services page, the contact page, etc) and include it into your website plan as a fairly large section This will not only show you have an emphasis on attention to detail but you can also then just copy and paste it into your website pages when you go to actually create it Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

57 User Tasks Write about the 'user tasks' (what can users actually do from your website) For example, download specific forms, book accommodation, tickets or reservations online, make comments, make reviews, chat, view galleries, make purchases, be automatically linked to payment areas, be automatically linked to anything else you think would be useful for the users of your website. Discuss some ideas on how to link business / website goals with user tasks Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

58 Tools You also need to describe the tools you will use to pull all this together For example, Wordpress is a tool you will be using to create the website You may use a PayPal plug-in to take care of the transactions You may use a Flickr or Cincopa plug-in to display product images in creative ways You may use different sorts of image link plug-ins or social media widgets to create links between your website and specific social media applications You may use You-Tube plug-ins or links for video You may use mailing widgets to automatically update your users when new information is posted on your site etc Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

59 Process Analysis Provide information on who the website will be owned by and who will be the primary authors and administrators Keep this section brief. It is important but it bores me Someone owns the website, someone owns the information, someone maintains it Just put it in as it is a component in the marking criteria You just need to show me you understand the concept Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

60 Process Analysis Write about the website 'process analysis and update schedule‘ Information like how often the website will be updated, who deals with ed comments and how often this will occur etc You can be fairly specific here Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

61 Use Images In Your Document
Images break up text and give the reader a break and something else to focus on They also looks good so get creative Some readers will focus on text, and some will focus on images, diagrams, and graphs You may also like to add the banner logo or homepage image Remember, the more detail, the better A pitch of this sort should provide the reader with a good understanding of how the website will look and feel and exactly what they are buying into Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

62 Marketing How you will direct potential clients to your website? This should be a solid section as it is extremely important A website is useless if no-one knows it is there Will you use a targeted social media campaign (utilising social platforms such as Face book, Twitter, LinkedIn, Flickr, Vimeo, You Tube etc) or will you use more traditional marketing techniques (newspaper advertisements, pamphlets, stickers, t-shirts, street advertising, sports advertising etc) Provide some evidence on why you would do any of these things (i.e. link it into you target audience information, your use environment information, and your underlying business and website goals) Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

63 Conclusion and References
Always finish your assignments with a conclusion Always Remember, this is a business pitch so in a few sentences make a very strong argument as to why this website will achieve the goals it has set out to deal with and why a business should hire you to create and administer this particular website Last page is always a reference page Don’t forget it as it is easy marks and shows the markers that you have a good understanding and respect for copyright and creative commons issues Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

64 Website Plan Document Headings
TITLE AUTHOR INTRODUCTION BUSINESS BACKGROUND BUSINESS GOALS WEBSITE GOALS TARGET AUDIENCE FORECASTED USE ENVIRONMENTS COMPETITOR WEBSITE ANALYSIS WEBSITE TEMPLATE DESIGNS WEBSITE CONTENT STORYBOARD WEBSITE PAGE CONTENT USER TASKS DEVELOPMENT TOOLS PROCESS ANALYSIS MARKETING TECHNIQUES CONCLUSION REFERENCES Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

65 Where To From Here Work on your idea before next week Have a look at Wordpress Get familiar with GU Check out the 1220hsl website Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)


Download ppt "Lecture One Information Systems For Service Industries"

Similar presentations


Ads by Google