1. © Sedo GmbH, 2008 Matt Bentley 1 European Domain Parking Matt Bentley Chief Strategy Officer Sedo.com DomainerMeeting Paris Trends and Strategies

2. © Sedo GmbH, 2008 Matt Bentley 2 What is the Maximum Value Potential of each domain? How can you tap into that Maximum Value? Invest for maximum ROI by overweighting growth areas Consider scalability New Perspectives on European Parking Optimizing Portfolio Value w/ Diversified Monetization Strategy

3. © Sedo GmbH, 2008 Matt Bentley 3 Is there a Best Use for each domain? Spectrum of Uses: Domain Traffic via G/ Y! Rent Domain Traffic Buy Domain & Redirect Develop as Mini-VortalRebrand on Generic Traffic Only Traffic & Brand ScalabilityValue

4. © Sedo GmbH, 2008 Matt Bentley 4 REDIRECT Books.com B&N PC.com Intel Loans.com B of A RentalCar.com Enterprise VERTICAL Lycopene.org Heinz Ketchup Baby.com P&G Meningitis.com Chiron Vaccines BRAND Shopping.com DealTime & Epinions Diamond.com Ice.com WebHosting.com DynamicWeb.com Alternative Uses of Domain Names

5. © Sedo GmbH, 2008 Matt Bentley 5 How do you determine Best Use for each domain? Is the domain quality enough to climb the value ladder? How commercial is it? How granular is the focus? Will it generate sales or just traffic?

6. © Sedo GmbH, 2008 Matt Bentley 6 - Generic - Descriptive How do you determine Best Use for each domain? - Branded - Product-specific Keywords Used:

7. © Sedo GmbH, 2008 Matt Bentley 7 1. Divide your portfolio 2. Sell up the value chain 3. Invest in growth areas How do you climb the value ladder? Strategy: Use domain sales to let others help you climb value chain! You cant truly scale the high-value models (currently) You may not have the resources or expertise to pursue other models The vast majority of domains are probably destined to deliver traffic