We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byCole Smith
Modified over 5 years ago
© Sedo GmbH, 2008 Matt Bentley 1 European Domain Parking Matt Bentley Chief Strategy Officer Sedo.com DomainerMeeting Paris Trends and Strategies
© Sedo GmbH, 2008 Matt Bentley 2 What is the Maximum Value Potential of each domain? How can you tap into that Maximum Value? Invest for maximum ROI by overweighting growth areas Consider scalability New Perspectives on European Parking Optimizing Portfolio Value w/ Diversified Monetization Strategy
© Sedo GmbH, 2008 Matt Bentley 3 Is there a Best Use for each domain? Spectrum of Uses: Domain Traffic via G/ Y! Rent Domain Traffic Buy Domain & Redirect Develop as Mini-VortalRebrand on Generic Traffic Only Traffic & Brand ScalabilityValue
© Sedo GmbH, 2008 Matt Bentley 4 REDIRECT Books.com B&N PC.com Intel Loans.com B of A RentalCar.com Enterprise VERTICAL Lycopene.org Heinz Ketchup Baby.com P&G Meningitis.com Chiron Vaccines BRAND Shopping.com DealTime & Epinions Diamond.com Ice.com WebHosting.com DynamicWeb.com Alternative Uses of Domain Names
© Sedo GmbH, 2008 Matt Bentley 5 How do you determine Best Use for each domain? Is the domain quality enough to climb the value ladder? How commercial is it? How granular is the focus? Will it generate sales or just traffic?
© Sedo GmbH, 2008 Matt Bentley 6 - Generic - Descriptive How do you determine Best Use for each domain? - Branded - Product-specific Keywords Used:
© Sedo GmbH, 2008 Matt Bentley 7 1. Divide your portfolio 2. Sell up the value chain 3. Invest in growth areas How do you climb the value ladder? Strategy: Use domain sales to let others help you climb value chain! You cant truly scale the high-value models (currently) You may not have the resources or expertise to pursue other models The vast majority of domains are probably destined to deliver traffic
Domain Economics Dan Warner Fabulous.com. Who is Dan Warner Chief Strategy Officer Chief Operations Officer Australian Public Company Premium Google Partner.
Chapter 3 E-Strategy.
An ISO 9001:2008 CERTIFIED Digital Marketing based on Knowledge, IT and Media ISO 9001:2008 CERTIFIED.
Market Analysis Learning Unit 3.
Real Estate Investment Trusts – By Prof. Simply Simple A Real Estate Investment Trust or REIT is a company that owns and operates income-producing real.
Enterprise Decision making James Grealis, Senior Director, Operations 2 nd Oct 2008.
OHT 5.1 © Marketing Insights Limited 2004 Chapter 5 E-business Strategy.
Copyright © 2008 Pearson Addison-Wesley. All rights reserved. Chapter 10 Information and Financial Market Efficiency.
The Problem and A Solution. Where we’re going continues to evolve…
CORPORATE STRATEGY: DIVERSIFICATION AND THE MULTIBUSINESS COMPANY
Google TM AdWords. Slide 2 Agenda Presentation Topics: 1.Introduction to AdWords 2.Google’s Ad Distribution Network 3.Primary Benefits of AdWords 4.Online.
■ Google’s Ad Distribution Network ■ Primary Benefits of AdWords ■ Online Advertising Stats and Trends ■ Appendix: Basic AdWords Features ■ Introduction.
Use your IRA to Invest in Real Estate. Contents Purpose Facts and History Benefits and Guidelines Security Trust Company Investment examples Summary and.
INVESTING INTO RESIDENTIAL PROPERTY ABOUT US Established 1990 Nationwide coverage through regional account managers All former lending managers with.
Cash, Measurements and Accountability Business Mentors.
Service Facility Location. Learning Objectives n n Discuss how different customer service criteria affect facility location. n n Locate a single facility.
Green Marketing Towards Greener Profits Your ladder to Marketing Success.
© 2003 UMFK. 1-1 Application Service Providers internet business models text and cases Tony Gauvin.
1 BUILDING A MATRIX IBL ANSWERS. DAY 2 2 IBL 1. What is IBL’s relative share for product 1? 1.5:1 Table 5.1 (1,500 divided by 1,000) = 1.5:1.
Life Point GmbH First Healthy drive-in fast food restaurant In Frankfurt am Main: perfect target group Based on two current trends: – Intensive, mobile.
© 2018 SlidePlayer.com Inc. All rights reserved.