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Huawei Devices Presentation. HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 2 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext.

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Presentation on theme: "Huawei Devices Presentation. HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 2 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext."— Presentation transcript:

1 Huawei Devices Presentation

2 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 2 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Who are we…

3 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 3 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Huawei Devices Strategy MBB / HandsetIndustry / Enterprise DeviceConnected Home Solution Apps TMS Online update Smart Device Simple World Simple to operateSimple to connectSimple to use Smart Device Hosting Center DSM / Hispace

4 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 4 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. MBBHandsetConvergence Huawei Device Huawei Devices Product Portfolio Mobile Broadband No.1 in global market with 55% Share Android Top5 in global smart phone market with about 9% Share 2011Q1 3G Gateway No. 1 in global market FWT No. 1 in global market with 35% Share

5 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 5 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Huawei Device in Africa Huawei as a reliable, long term partner. Partnerships with top operators across Africa, such as MTN, Vodacom, Bharti, Safaricom, ET. Authorized service agent Full Covered Service Network in Africa High level repair center Various support systems for our customers, such as Market Cooperation, On Site Support, Local Service & Training. Leading position in terminal industry of Africa MBB Market ShareHandset Market Share Home Convergence Market Share Smart Phone Market Share in Kenya Handset Market Share

6 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 6 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Where are we going…

7 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 7 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. One of the world's most innovative technology brands Where we have come from... our brand story One of the world's leading communication-infrastructure brands One of the leading OEM suppliers to the communications industry We have always been driven by a desire to do things differently, to do things better. Its not surprising, then, that all of the worlds leading mobile phone operators speak highly of us. You dont get to become the worlds leading B2B communications brand if you are not simply the best in the business. Not only can we supply the most innovative, cost- efficient technical solutions, we can also design, build and install tailored system enhancements that make the end-users life that bit more pleasurable and the clients technical and financial directors day quite a little easier. Thanks to this can do spirit, when operators the world over pick up the phone to talk to the brand they trust, theres now a very good chance they will be dialing our number. Brand Story... in B2B

8 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 8 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. A B2C brand and a B2B Brand = a B2P (Business to people) brand Where are we going… Where are we going... A Business to People (B2P) brand that has strong beliefs, its own style, and a compelling promise To be one of the worlds top 3 handset brands Operators Consumers To be one of the worlds top 3 handset brands

9 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 9 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Our Brand Target Audience Who we need to take with us... The key target for our communications Younger Social Networkers (YSNs): The sweet-spot, the bulls-eye of those who will buy our products… United by an attitude (more by mindset than a demographic grouping) Know more people (in person) Know more people virtually (more friends on Facebook, more active on You Tube) Keener to communicate with others; spend more time communicating via technology More interested in whats going on in the world; more interested in sharing new ideas More knowledgeable about the technology category and what they can get out of it (how it can make their lives more fun, interesting, entertaining.. Rewarding More likely to use or aspire to use smart phones Shorter replacement cycles for the communications devices they own More receptive to advertising (therefore targeting them more likely to be cost-efficient ) More brand aware More likely to influence others

10 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 10 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Why…

11 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 11 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Development of Mass Smartphone Trend Mass smart phone (smart feature phone) takes market share of middle-high feature phone, total market share of smart phone increase significantly In 2015, the proportion of FP and smart feature phone will be about 2:1, the price segment for smart feature phone is between USD50-90 Feature phone is mainly homogenized gradually as basic phone Mass smart phone (smart feature phone) takes market share of middle-high feature phone, total market share of smart phone increase significantly In 2015, the proportion of FP and smart feature phone will be about 2:1, the price segment for smart feature phone is between USD50-90 Feature phone is mainly homogenized gradually as basic phone Sketch map M Unit

12 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 12 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Mobile OS Trend Development Explosive growth of mobile internet phones HTML web pages browsing market share (Net app,Apr.09) App+ Mobile internet usage market share (AdMob, Apr.09) Global shipment market share (Gartner, Q3.09) percentage iPhone and Android as typical representatives, growth rapidly Android platform brings huge internet and App+ usage with only 4% global share in Q3.09; Symbian and RIM own biggest market share,but the share of web browsing and App+ are very limited; Android platform brings huge internet and App+ usage with only 4% global share in Q3.09; Symbian and RIM own biggest market share,but the share of web browsing and App+ are very limited;

13 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 13 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. OS market share trend: Q to Q4 2010OS market share trend: Smart Phone Market Analysis - Android OS market share: Q Share of Android platform increased dramatically, listed No.1 with 33% in all shipped smart phone , the total shipment of smart phones is 302M, Android phones is 69M ( ABI Research ) 2011, the shipment of Android phones would be above 100M units Share of Android platform increased dramatically, listed No.1 with 33% in all shipped smart phone , the total shipment of smart phones is 302M, Android phones is 69M ( ABI Research ) 2011, the shipment of Android phones would be above 100M units

14 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 14 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Our Success…

15 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 15 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. IDEOS Launch Event in 19 th Jan IDEOS in Market IDEOS Case in Kenya Hot Sale: The sales of Huawei handsets increased steadily Safaricom was satisfied with what we did and decided to stimulate the market with entry Android phone to increase DATA ARPU. This initiated an opening order of 60k units. Shortly after its launch in January 2011, the Huawei IDEOS surpassed Nokia and became the number 1 selling handset in Kenya with a volume share of 73%. This resulted in a further order of 150k units from Safaricom.

16 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 16 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. How do we plan to get there?

17 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 17 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Long term investment, steady cooperation partnership Android pre- study The first Android ODM Handset Anti-fragmentation Agreement 2010 The first entry level Android phone with Google Brand Tier 1 vendor of Google OS release Join Android camp Launch Pulse with TMO 2011 Assumption:Q4,2010 Jan,2010June,2010 Android 2.1 (Eclair) Android 2.2 (Froyo) Android 2.3 (Gingerbread) Q2,2011 Jan,2010 Apr,2010 Sep,2010 Ideos Froyo U8100 Éclair IDEOS X5 Q3,2011 Vision Tightly cooperation with rich products Assumption:Q2,2011 Android 3.2 (Honeycomb) Jun,2011

18 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 18 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Huawei Smart phone - Join 10 million club IDEOS X5 IDEOS X3 Sonic Boulder Gaga Business Young Social Networkers FlagshipEliteMass Improve experience with Android phone 2.8 Android phone instead middle-high feature phone; bring more smart phone users and help increase ARPU Build up IDEOS family Differentiated QWERTY style focus on business market Brand recognition High Quality

19 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 19 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Message Phone 2011 for Young & Business G6608 G6005 G/U6150 Mail + Wi-FiSNSMass For students who upgrading handset Young fashion group; Super slim Integrated SNS Young business segment; Business solution G6600G6620

20 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 20 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Control & Auto Center Access CenterMedia Center WHG Cable Modem VHG Phone/Terminal/Cordless DECT3G Router SD STB Interactive HD STB Hybrid STB Tablet PLC WiFi Adapter/Repeater Complete Solution for Home and SME Access Products: Totally 80M Units FWT Products: 12M Units in 2010 STB Products: 8M Units PO in 2010 S7 Tablet: 15 Countries in 2010 Home Solution Business Solution Long Distance Coverage Solution PCO Solution Home Convergence Device Access & Connect Center Entertainment & Media Center Control & Auto Center Management Cloud App & Service Cloud Indoor Connection 3 Centers 2 Clouds

21 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 21 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. OSAndroid 2.2(Froyo) CPUQualcomm Snapdragon 1GHz Screen7 inch WVGA (800*480), Capacitive screen Camera Front 0.3M Back: 3.2M Wireles s HSUPA DL: 7.2M / UL: 5.76M WiFi: b/g/n Interfac e Micro SD, Micro USB, power jack, earphone jack, Micro HDMI Battery3250mAh (5 hours work tome for 720P HD video playback) Dimens ion 12.5mm, ~450g IDEOS Tablet S7 Slim Multi-touch screen GMS & Abundant service 720P HD Video Play Video Music Photo Calling SNS News Info Control Game Message

22 HUAWEI TECHNOLOGIES CO., LTD.Huawei Confidential Page 22 Slide title :32-35pt Color: R153 G0 B0 Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Slide text :20-22pt Bullets level 2-5: 18pt Color:Black Corporate Font : FrutigerNext LT Medium Font to be used by customers and partners : Arial Top right corner for field-mark, customer or partner logotypes The following nine groups of colors are an example of how our design colors can be used, please take note that you should only use one design color group per slide. For specific usage details, refer to the Typesetting Standard. Enrich peoples life through communication Simple World Smart Device ( MBB \ Handset \Convergence \ Video) Liza de Wet –


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