Presentation on theme: "Critique of the Conservative Party of Canada Website"— Presentation transcript:
1 Critique of the Conservative Party of Canada Website By: Nisha VijhRitesh KotakAlex Tong
2 Election ReadinessThey have provided enough articles to provide the user with information regarding the conservative party’s platforms and actions regarding voter issuesThe user has access to a side bar which conveys a sense of openness to the public in terms of allowing them to be a part of the party’s movement
3 Balance Between Self-Advocacy and Attack One entire tab has been dedicated to Stephen Harper’s leadership (abilities, past experience, his family-friendly image and even a biography on his wife)There is a podcast with Stephen Harper speakingThere is only one direct attack in terms of a specific article (the Liberal stance on GST)Throughout the website there are indirect put downs about the other parties and their faultsThe balance would be 75% self advocacy and a mere 25% attack
4 Balance Among Leader, Party, Policy The leader is given the most attention on the website with majority of the tabs and articles directly about him, his family and even his hobbiesDiscretely lays out party’s platform on key issues (policy)Has adequate information on the party’s history and principles
5 Scope for Citizen Initiative The side bar allows users to participate in the conservative party endeavour through links that allow them to donate, help, shop, join, own signs, vote and my campaign
6 Social NetworkingStrong attempt to captivate to engage the younger public through familiar means such as Facebook, YouTube, Twitter, Flickr, etc...
7 Branding, Look and Feel It is a very clean look, visually appealing Conservative party branding is dominantNot as user friendly as it can be due to disappearing tabs when scrolling over links with the mousePicture of Stephen HarperMission statement missingVery youthful
8 Technological Sophistication Cycling banner upon the page changing or being refreshed where all pictures emanate a family friendly feelUtilization of several online techniques to portray the message (podcasts, radio ads etc)
9 Use of LanguagesComplete equality is not shown to both the French and English speaking user due to the fact that landing page is automatically set to EnglishIt is easy to switch between the two languages because even with the change the layout and access to all articles and links remains the same
10 Provision for People with Disabilities There are a great number of pictures, and videos which allows users to access the information via other means than just text
12 Site’s Effectiveness Pros Great branding Interactive (social networking and videos)Contact UsUser friendlyInformativeEverything is accessible within three clicks (information is easily found)ConsThe option to switch languages is not too obvious as it is only indicated as a mere E or F on the top right hand side of the pageLack of multiculturalismLack of disability tools (audio text and ability to change font size)
13 RecommendationsFlash intro page which gives the option of French or EnglishSite mapSearch BarFrequently Asked Questions Section
14 Down With The Coalition Thank You! Any Questions?