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MSc Innovation Management Master thesis Ed Nijssen / Hans Berends.

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Presentation on theme: "MSc Innovation Management Master thesis Ed Nijssen / Hans Berends."— Presentation transcript:

1 MSc Innovation Management Master thesis Ed Nijssen / Hans Berends

2 Master thesis research Master thesis is may be the most exciting part of the master phase! Integrate knowledge gained Complete for the first time research cycle Focus of the IM group is along chairs, on: - NPD - Entrepreneurship/new venturing - Marketing - Purchasing

3 Broad orientation In the Item group different research approaches prevail −Multivariate −Systems Dynamics −Design −Case analyses With roots in organization studies, marketing and economics a broad field of study is included; however a joint element is focus on new products and new venturing Most researchers specialize in particular area and approach

4 Brief overview of people /subjects Entrepreneurship −(Duysters, Podoynitsina, van Burg; Verhoef, Reymen, Mahieu) Knowledge management/organization −(Berends, Reymen, Weggeman, Romme) Purchasing/supply chain −(v Weele, Van der Valk) Marketing/Sales/FLE −(de Jong, Nijssen, Scheepers, Wouters) Alliances/Open innovation −(Duysters, Cloodt, Sabadoussi) NPD −(Langerak, van Oorschot, Keizer, Konus) For complete list please consult personal pages of the Item members

5 ….Courses related to New Product Development Management −Knowledge Processes & Management (o.a. Berends) −New product development (o.a. Langerak) −Strategy & Technology management (ITEM) −Service Engineering & Marketing (o.a. Wouters, Scheepers) ….Courses related to Open Innovation −Innovation Networks (o.a. Cloodt, Duysters) −Strategic Sourcing & Supply Management (o.a. v Weele, van der Valk) −Strategy & Technology Managament (all) −Innovation & Intellectual property (TIW) ….Courses related to Technology Commercialization & Entrepreneurship −Technology Entrepreneurship (o.a. van der Burg, Podoynitsina, Reymen) −Entrepreneurial Finance (o.a. Mahieu, Sabidussi) −Service Engineering & Marketing (o.a. Wouters, Scheepers, de Jong) −Selling New Products (o.a. de Jong, Nijssen) −Marketing & Innovation (o.a. Wouters, Nijssen, Konus) Courses people teach is good indication and guide However, Internet will provide you with the complete picture

6 Examples of thesis areas and subjects Strategic Alliances −network relationships between a research lab and technology suppliers Entrepreneurship −success or failures of technopreneurs Knowledge Management −managing knowledge in a product development lab Marketing/Sales −launch of radical new products in the marketplace and role of sales in this process −Service requirements after speeding up NPD processes −Channel decisions (deleting/adding channels) New Product Development −possibilities to reduce lead time in innovation projects −Performance measures at each stage of stage gate Supplier involvement −NPD in the relationship between a hi-tech company and three key suppliers

7 Developments in our domain… It would be presumptios to be able to provide complete picture For ideas see e.g. −Journal of Product Innovation Management −Academy of Management Review/Journal −Journal of Marketing, Journal of Service Research −Purchasing management journal −Organization Science Google on researcher names to see what they have published and are working on (apart from their personal pages).

8 Specifics of mentor process Make appointment with potential mentor (timely and focused set of appointments) Having a topic /idea helps. Make sure there is some alignment with the professor’s research interest −Please consult personal pages For more advice, email Professor Hans Berends or me

9 Questions

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