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Commercials and Advertising What is the purpose of advertising? To get your audience to BUY something.

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Presentation on theme: "Commercials and Advertising What is the purpose of advertising? To get your audience to BUY something."— Presentation transcript:

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2 Commercials and Advertising

3 What is the purpose of advertising? To get your audience to BUY something

4 Commercials are designed to sell: Product – A thing. Examples – cereal, cookies, car, jewelry.

5 Commercials are designed to sell: Service – Something someone can do for you. Examples – mow your lawn, clean your house, pest control.

6 Commercials are designed to sell: Idea – get you to think about something Examples – Serve your country, vote, recycle

7 Emotional appeals: How to get your audiences attention: Emotional – basic needs and wants.

8 Emotional appeals: How to get your audiences attention: Self preservation – Stay alive and healthy.

9 Emotional appeals: How to get your audiences attention: Love of family – doing good for your family

10 Emotional appeals: How to get your audiences attention: Power – makes you more powerful.

11 Emotional appeals: How to get your audiences attention: Patriotism – love of your country. Marines

12 Emotional appeals: How to get your audiences attention: Good taste – pay more for better quality.

13 This ad uses what type o emotional appeal?

14 This ad uses what emotional appeal?

15 What emotional appeal does this ad target?

16 Propaganda Methods to convince someone to buy your product.

17 Propaganda Bandwagon – Current fashion, everyone has this product. *Use a celebrity to snag your customer. PEPSI

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19 Jennifer Aniston – smartwater

20 Propaganda Numbers – Were #1 in sales or Weve been in business 15 years

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22 Propaganda Degrees and Titles – Doctors agree that this is the best product.

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24 Five Basic Steps to persuade the audience: 1.Get attention of the audience. 2.Hold audiences attention. 3.Create impression that a problem exists. 4.Plant the idea that the problem can be solved by use of your product. 5.Finish with strong emotional appeal.

25 Public Service Announcement PSA – Public Service Announcement. For a non-profit organization.

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27 Commercial Formats Straight sell – State the obvious. This is the product and this is how much it costs.

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29 Commercial Formats Testimonial – This is what happened to me.

30 What type of propaganda does this ad use? What commercial format does this ad use?

31 Commercial Formats Humor – Let something funny happen in your commercial. Wendys – Wheres the Beef

32 What commercial format is used on this billboard?

33 What commercial formats are used in this ad?

34 Commercial Formats Music – a catchy tune can get stuck in the customers head. Alka Seltzer Coke Oscar MayerToys-R-Us Mazda

35 Commercial Formats Slogan - A catch phrase that is associated with your product. Taco Bell – Mentos –

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