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Public Service Announcements at Simmons College Radio Christina Taddei Courtney Dillon Megan McLean.

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Presentation on theme: "Public Service Announcements at Simmons College Radio Christina Taddei Courtney Dillon Megan McLean."— Presentation transcript:

1 Public Service Announcements at Simmons College Radio Christina Taddei Courtney Dillon Megan McLean

2 Background Simmons College Radio In production the past two and a half years Live internet streaming 24 hours a day, 7 days a week Responsible for creating five Public Service Announcements (PSA)

3 Problem Obesity epidemic As of 2008, 32% of Men and 35% of Women in the US were obese Over 68% of the population is either obese or overweight Heart disease as a leading cause of death

4 Problem 2010 Dietary Guidelines Balance between calories in and calories out Consuming more fruits, vegetables, whole-grains, fat- free milk and low fat dairy products Consume fewer foods with sodium, trans fat, cholesterol, added sugars and refined grains Physical activity

5 Methods Literature Review Public Service Announcements Survey Development and Delivery

6 Literature Review PSA History Effective messages Positive framed ads Repetition

7 Public Service Announcements Writing and Producing PSAs Writing style: teasers, word choice, length Production considerations: speed, music, tone Breakfast Physical Activity Portion Control

8 Survey Pre-PSA Questions Radio habits Identification of past PSAs Past behavior change Post-PSA Questions Current behavior Likelihood of behavior change Analysis of PSA

9 Results: Pre-Survey

10 Results: Post-Survey

11 Discussion Pre-Survey –84% Listen to AM/FM Radio –87% Heard PSA on AM/FM Radio –37% Talked about PSA –If did talk about PSA, only 52% take action –23% Tuning into Simmons Radio Post-Survey –97% PSA Informative –67% PSA caught attention –78% PSA provoked thought about habits –36% Likely to change habits –60/40 Eating Breakfast vs. Skipping or Occasionally Eating 100%: Found Informative 75%: Catch Attention 92%: Thought About Current Habits 58%: Change Habits

12 Limitations Population Time Period Setting Topic Number Tuning into Radio

13 Thank you: Professor Len Mailloux All who listened to 1 st Show


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