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How is the PR business in Brazil these days. Favourable climate Situation is encouraging The economy was healthy in 2011 Major events such as the 2014.

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Presentation on theme: "How is the PR business in Brazil these days. Favourable climate Situation is encouraging The economy was healthy in 2011 Major events such as the 2014."— Presentation transcript:

1 How is the PR business in Brazil these days

2 Favourable climate Situation is encouraging The economy was healthy in 2011 Major events such as the 2014 World Cup and the 2016 Olympics Huge oil reserves in offshore sub-salt layers Recent entry of the public sector into the corporate communication circuit

3 The PR agencies market in Brazil 1 billion USD in billion USD until agencies associates to Abracom agencies in Brazil

4 Evolution of the GDP - Gross Domestic Product In 2010 GDP growth greater than 7% In 2011 GDP growth slowed to 2.7 In 2011 GDP of 2.26 USD trillions For 2012 the projection is a grouth around 3%

5 Opportunities for international companies Brazil requires substantial investments in infrastructure Modern stadiums, airports, bullet trains, ports, urban infrastructure, telephone network, hotels, general construction work A whole range of opportunities for companies throughout the world

6 Opportunities for agencies Internationalisation of Brazilian companies is a fact They are extending their operations worldwide In parallel with the growth in the economy more investments in communication are required A scenario that might create new opportunities

7 Also, the agencies market are expanding via partnerships and mergers These agencies are diversifing their portfolio of services diminishing their dependency on relations with the media Internal communication and social media had strong growth Opportunities for agencies

8 Internet and social media 80 million people with access to the web in Brazil 69 million use the social networks Brazil was the country with the greatest increase in the number of Facebook users in more than 35 million users Brazil is placed fourth in Facebook Brazil is placed second in Twiter = 33 million users

9 Issues to consider There is still a lot to be done There is a general lack of awareness - the importance of communication is still not properly understood by the companies Very competitive market The prices for communication services in Brazil continue to be very low

10 The profits of the agencies were significantly reduced the last two years Weak performance of the economy in the first quarter of 2012 Its possible that the European crisis had finally reached our borders The industrial sector has experienced severe difficulties Issues to consider

11 Thank you !


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