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© GSM Association 2012 Navigating the changing landscape of connected cars What does the final destination look like? Francesca Forestieri, Director mAutomotive, Connected Living, GSMA
© GSM Association 2013 Context Market size Market Issues 3 rd Party Service Providers Service Providers delivering value added services, reducing the role of mobile operators to just connectivity Leadership Team: AT&T, Etisalat, KT, Orange, Telenor, Qtel, Vodafone GSMA Goal – Connected Living The emergence of new connected devices and M2M brings an increased number of mobile connections and presents a new revenue opportunity to the mobile industry There is a need to inform the adjacent industries about mobile operators capabilities and assets, to maximise the use of mobile and to ensure that the operators role is not limited to a just a connectivity provider and builds on operator assets (like identity, security, billing, etc) The GSMAs Connected Living programme is tackling these challenges by helping mobile operators accelerate the market, removing barriers to adoption and educating adjacent industries. Current focus is on Automotive, mEducation, mHealth and Smart Cities. 4 billion mobile connected devices beyond handsets by 2020. Target Mar 2013 = 700M US$1 trillion revenue opportunity for Mobile Operators Largest markets are: Asia $469 billion, Europe $329 billion, North America $297 billion Source for all sizing data: Machina
© GSM Association 2013 What is the GSMA Connected Car Forum? The GSMA Connected Car Forum (CCF) is where automakers and mobile operators meet to: Share information and enable industry cooperation Resolve barriers to connected car deployment Speed the adoption of telematics and infotainment services. GSMA CCF members commit to laying the groundwork for connected cars becoming ubiquitous. Target figures include: More than 20% of global vehicle sales in 2015 to include embedded connectivity solutions More than 50% of global vehicles sales in 2015 to be connected (either by embedded, tethered connectivity or smart phone integration) Every car to be connected in multiple manners by 2025. Source: SBD 2012 The GSMA CCF addresses cross-industry initiatives of international relevance that focus on: Enablers for telematics service deployment Current operative deployment problems Strategic opportunities for the deployment of new services
© GSM Association 2013 Operators: AT&T, Bell Canada, China Unicom, Deutsche Telecom, KDDI, KPN, KT, NTT Docomo, Orange, Rogers, Softbank, Sprint, Telecom Italia, Telefonica, Telenor, Telstra, Teliasonora, Turkcell, Verizon Wireless, Vodafone Automakers: Audi, BMW, Chrysler, Fiat, Ford, GM, Honda, Hyundai, Jaguar Land Rover, Mazda, Nissan, Peugeot, Renault, Toyota, Volvo, VW No other group focuses purely on resolving primary connectivity barriers and fostering opportunities for connectivity growth Who participates in the GSMA CCF?
© GSM Association 2013 Building Momentum in mAutomotive Joint prioritisation and launching of key cross-industry activities (2011) Requirements, Use Cases, Mapping of Obstacles and Opportunities for priority topics Enablers (remotely provisionable SIM) Tethering (operational improvements) Launching cross-industry trials and proofs of concepts on key capabilities for entire sector (2012) Remotely Provisionable SIM Proof of Concept: 19 organisations to validate the capabilities, demonstrate critical mass, define the business requirements Showcasing of operator capabilities for charging & billing on industry requirements: multiple OEMs and MNOs Optimise opportunity and mitigate negative consequences on regulations regarding fitment eCall SIMRAV ERA GLONASS Expanding to more Business Development Themes (2013) Big Data: evaluation of common data sets, showcasing capabilities through cross- industry cooperation Exploring Beyond OE: After-market devices
© GSM Association 2013 Global GSMA CCF Objectives: Identify strategic direction Bring forward global initiatives The Global GSMA CCF has been meetings every quarter since 2011 in Europe 5 Regional Events to date, covering Japan, China and North America Regional GSMA CCF Objectives: Identify local telematics service barriers & opportunities Explore global issues from local industry perspective (ex. how to foster global telematics services) Verification & validation of results of Global CCF How does the GSMA CCF operate?
© GSM Association 2013 Looking ahead – Key themes for 2013/14 Big Data LTE in Cars Aftermarket devices Regulatory Fitment Mandates and Ensuring Value-add Opportunities for New Services: eCall, ERA GLONASS, SIMRAV, Optimising Current Tethering / Defining Next Generation Common Interoperable Remote Provisioning of Operator Credentials Charging & Revenue Management Trial Enablers Operational Improvements Business Development Regulatory
© GSM Association 2013 For upcoming events go to: http://www.gsma.com/connectedliving/mautomotive http://www.gsma.com/connectedliving/mautomotive How you can get involved… Participate in External Events: Extended GSMA CCF or Connected Living Summits Join the GSMA Connected Car Forum (operators and automakers only) Join the GSMA mAutomotive workstream, in the Connected Living programme Join the GSMA CCF – a unique forum
© GSM Association 2012 Thank you For more information: www.gsma.com/connectedliving/mautomotive
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