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mark a greenfield The Cluetrain Comes to Higher Ed: will anyone take delivery?
before we begin …
History Lesson First Things Last The Industrial Interruption Networked Markets
History Lesson First Things Last
Markets Are Conversations
Markets Are Relationships
why does a college have a web site?
Build and Sustain Relationships
Thesis #26 Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships
History Lesson First Things Last The Industrial Interruption
Corporate speech became mass produced messages jammed into a one-way spam cannon p 234
Messages are worse than noise. It's an interruption. It's the Anti-Conversation. p 151
Thesis #28 Most marketing programs are based on the fear that the market might see whats really going on inside the company
History Lesson First Things Last The Industrial Interruption Networked Markets
the long silence the industrial interruption of the human conversation is coming to an end p 154
engagement in the open, free-wheeling marketplace isnt optional. its a prerequisite. to having a future. silence is fatal. p 160
Public Relations has a huge PR problem: people use it as a synonym for BS p 160
Company strategies that try to control the stream of information now make the company look like a scaredy-cat. p 6
All Web pages must be formally approved by the Department of Business Prevention p 91
The reality is that when malicious propaganda happens ( and it will happen) the truth will out p 153
In the age of the web where hype blows up in your face and spin gets taken as an insult, the real work of PR is more important than ever p 162
marketing is not a department
social media is the dial tone of the 21 st century
Thesis #15 The current homogenized voice of business the sound of mission statements and brochures will seem as contrived and artificial as the language of the 18 th -century French court
Techno-Latin A vocabulary of vague but precise-sounding words that work like blank tiles in Scrabble: you can use them anywhere, but they have no value p 176
Web Services Mission Statement
Understand the Business Understand the User Understand the Medium
Thesis #7 Hyperlinks subvert hierarchy
The Internet has made your entry level employee as powerful as your senior vice president of marketing p xi
that Mary is the Under VP of Expected Deflations for the Western semi-region tells you nothing that Mary is wicked smart, totally frank, and a trip to work with tells you everything p xi
Institutions Are Legal Fictions
mark a greenfield Finding Your Voice: using Twitter to improve recruitment and retention
most higher ed institutions take the wrong approach to twitter
logo tweets must die
In my view, it is better on any given day to talk with a human than, say, a Coke bottle
behind every twitter account is a person hiding behind a brand reduces authenticity and transparency
Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr
T H E N E X T BIG T H I N G
What’s next? Richard Eyre – Chairman, IAB Richard Eyre CBE Chairman Internet Advertising Bureau WHAT’S NEXT?
Ahem…well …social media…err. Wikipedia definition Social media are primarily Internet- and mobile-based tools for sharing and discussing information.
Mark a greenfield Join the Conversation Social Media in Higher Education.
Social Media & the Waste Management Sector Jill Dobson.
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Blaine MilletClay Loges Social Media… The “REVOLUTION” Impacting EVERY BUSINESS …whether you like it or not.
Social media is no longer a choice but a necessity.
OLD IDEA. NEW IDEA WEB-BASED TUTORING COMPANY “computer software programs”
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
Created by: Stephanie Marro. Build Online Presence and Personal Brand Network with personal and professional connections Job Search Access resources.
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The Beginning: Discovering Your Personal Brand Kelly Fisher Senior Honors Thesis.
Clue map Intranets & The Cluetrain Manifesto Darlene Fichter & Peter Morville for Intranets 2001.
Social Media—how really important is it? Creating a step-by-step plan for your business success. Facebook, YouTube, Twitter and LinkedIn Presented by All.
Mark a. greenfield. Mark Greenfield Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player,
Mistakes to Avoid on Facebook 7 Mistakes to Avoid on.
Introduction to Social Media for Business Andrew Greenyer Director, Raise the Roof Marketing 1.
Don’t Just Join Conversations, Participate and Contribute.
Ethical dilemmas working with new media channels Philip Young University of Sunderland.
Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.
Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.
Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.
WE ARE GOING TO START TODAY WITH A GREEK ROOTS PRACTICE USING ALL 4 ROOTS WE HAVE LEARNED. PLEASE TURN IN YOUR ESSAYS TO THE BASKET AND PLACE ANY POSTERS.
Connect and share in real-tinme. Add a ‘follow’ Add a ‘follow’ for Customer Service in Real-time.
For museums online social media has the potential to be more than traditional marketing Social media is about creating a community with our visitors.
Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.
DIGITAL ETIQUETTE Teachers Students Quiz What is Digital Etiquette? What is Digital Etiquette? Social Networking Social Networking Cyber Bullying Cyber.
Social Media Essential Question: What is Social Media and how does it effect the world? By: Nicole Lindemeyer.
Source© Engaging People through “Cultural Loyalty” Piers Young, 2005.
How to Write Twitter Messages That REALLY Sell! Author: Christine Dyer, Creator and Founder of BridalTweet.com This document contains proprietary information.
SOCIAL MEDIA’S IMPACT ON PERSONAL BRANDING WHY YOUR DIGITAL FOOTPRINT MATTERS Image retrieved from socialmediatoday.com Created by Nicole Gennarelli.
Jump Start Your Social Media Efforts in 60 Minutes Per Day or Less! Presenters: Christopher Bell, Good Counsel Homes Mark Loux, Douglas Shaw & Associates.
Week 6 Social Networking & Business. Lateral Thinking Puzzle “Acting on an anonymous phone call, the police raid a house to arrest a suspected murderer.
Anatomy of Social Media Translation Gene Schriver.
This workshop will provide attendees with a foundation knowledge of Facebook and Twitter and some examples of what can be achieved through implementing.
THE SOCIAL NETWORK REVOLUTION WHAT IS SOCIAL NETWORKING? A COMMUNITY OF PEOPLE WITH A COMMON INTEREST A WAY TO ESTABLISH PERSONAL RELATIONSHIPS.
THERE IS NO FUTURE FOR SEARCH.. SEARCH IS DEAD. I MEAN FOR REAL.
The Anatomy of a Clickable Headline: How to Write Clickworthy Titles with NEIL VIDYARTHI.
Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.
The Future of Access Charges Tom Evslin EVSLIN Consulting blog.tomevslin.com.
The Impact of Accounting Blogs: A Grumpy Perspective Anthony H. Catanach Jr Associate Professor at the Villanova School of Business and Fellow with the.
Agenda Eversheds – who we are What Methodology aligns to Eversheds strategy Considerations Achievements.
1 Managing your CEO: Forging the ties that bind … The important role and relationship between the HR Professional and the CEO.
Designed for your needs ANI Voice Communications Designed for your needs Audio Conferencing Message Delivery TeamConnect.
2009 Mid West Region Leadership Conference Social Media: Meeting the Potential of Meeting Spaces Don Blake, NEA.
The Future of Communications in Higher Education Joseph Hice, APR, CPRC Chief Communications Officer Associate Vice Chancellor NC State University.
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