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Your Radio Stations OFFICIALLY COMMERCIAL NUMBER 1 Biggest ever !!! Q2 2013.

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Presentation on theme: "Your Radio Stations OFFICIALLY COMMERCIAL NUMBER 1 Biggest ever !!! Q2 2013."— Presentation transcript:

1 Your Radio Stations OFFICIALLY COMMERCIAL NUMBER 1 Biggest ever !!! Q2 2013

2 Broadcasting Across The Region © 2012 Google

3 Who We Talk To Population of 193,000 We have a total of 85,000 Adult listeners (15+) 54,000 ABC1s (64% of our audience) We Reach 44% of people in and around Chester 45% of housewives with children Facebook 6313 Twitter 9430 Population of 184,000 We have a total of 40,000 Adult listeners (15+) 27,000 ABC1s (68% of our audience) We reach 22% of people in and around East Cheshire 24% of housewives with children Facebook 2318 Twitter 6481 Population of 1.8 m Twitter 2339 Source RAJAR/Ipsos Q Cumulative audience Joint BBC / Commercial Radio Research ….. 3 times the power!!

4 Our Story Dee Launched on 1st March 2003, broadcasting from our studios in Chantry Court, Chester with a transmitter on The Steam Mill at the heart of the City Centre. Chesters Dee is the independent local radio station broadcasting to Chester and surrounding areas including Ellesmere Port, Connahs Quay, Queensferry and Neston. We are live and local 24 hours a day and provide great music and listeners with a vibrant, engaging, quality output featuring high profile presenters, celebrity guests and content of local importance. We support local talent including Chester City FC, Chester Racecourse,Cheshire Jets and many local charities.

5 Our Story Launched in 1998, broadcasting from our studios on Moss Lane, Macclesfield with a transmitter on Sutton Common overlooking the whole of the Cheshire plain. Cheshires Silk is the independent local radio station broadcasting to Macclesfield, Wilmslow, Congleton, Sandbach, Knutsford and surrounding towns which can also be heard across the whole of South Manchester. We broadcast locally 24 hours a day and provide vibrant, engaging, quality local radio featuring high profile presenters, celebrity guests, news and sport, great music and truly local, relevant speech content. We are an award winning station holding a Sony Station of the Year and 3 consecutive North West Station of the Year accolades. We support many local charities, groups and organisations including Macclesfield Town Football Club.

6 Chesters Dee is a broad appeal station that is popular across all age groups 15 to 65. Upmarket and equal male / female bias. Cheshires Silk is a broad appeal station popular across all age groups. Very upmarket as the area it serves, slightly older with an equal male / female bias. Audience by Gender Audience by Social Class Audience by Age Group Audience by Gender Audience by Social Class Audience by Age Group

7 13 week campaign will reach 49% of ALL MEN 13 week campaign will reach 40% of ALL WOMEN 13 week campaign will reach 45% of ALL ABC1s. 13 week campaign will reach 45% of ALL HOUSEWIVES WITH CHILDREN. 13 week campaign will reach 25% of ALL MEN 13 week campaign will reach 18% of ALL WOMEN 13 week campaign will reach 20% of ALL ABC1s. 13 week campaign will reach 24% of ALL HOUSEWIVES WITH CHILDREN Total audience reached during a 13 week airtime campaign

8 Presenters with plenty to say Gavin Matthews Breakfast Show Mike James Mid Morning Jamie Stevens Drive Time Dave Phillips Sport & Weekends Simon Davies Sunday Afternoons Andy Bailey Silk Breakfast Phil Rodgers Mid Morning Andy Clewes Drive Time Mark Blackman Sport & Evenings Sophie Yates Evenings

9 Why our customers love us During Euro2012 we decided to show the matches on big screens at the racecourse quite last minute. We engaged with Dee to work with us on a social media campaign. We were hoping for 100 people to turn up, we had over 300 and I believe this is a result of Dee extending our message. Emma Blackmore, Chester Racecourse We have been advertising with Dee for over a year and continue to use radio advertising as it works so well! Dee have been so supportive of our business right from day one and are constantly on hand when we need to promote new ideas, advertise our business, or even just for a quick catch-up. Ann & Kerri, Mad Hatters Tearooms I would just like to take this opportunity to thank all of the team at Dee106.3 for the very personal service you provide to local businesses wishing to promote their company to a wider audience. We have worked closely with Dee over the past 12 months and I can honestly say that we have seen a difference in footfall to our Dealership. Glyn Davies Lindop Toyota We have received and abundance of new custom and will continue working with Silk and value our working relationship Tara Vernon, Vernon Aggregates We have had a staggering 500% increase in enquiries as a direct result of the Radio alone. We would have absolutely no hesitation in recommending advertising with you. Karen Nield, J A McNulty Ltd. Thank you for the fantastic job you did. You created an awesome atmosphere and really helped to make the event Special for everyone taking part. Kate Gaynor, Regional Events Manager, Marie Curie

10 The right package for you Why Radio? Its intrusive- you cant close off your ears! Its local, emotional and personal Its one of the most effective ways to advertise Its flexible - start any day, any time Its immediate – todays news not yesterdays! We pride ourselves in creating bespoke solutions for your business. Every campaign that goes to air is unique to each client, whether its: Airtime Sponsorship Promotion Outside Broadcast / Live Appearance Internet Exposure We will deliver the right package for you at a highly competitive price.

11 How you can reach us Silk Reception: Fax: om Web: Address: Silk 106.9, Moss Lane, Macclesfield, SK11 7XE Dee Reception: Fax: om Web: Write: Dee 106.3, 2 Chantry Court, Chester, CH1 4QN Dee on DAB Reception: Fax: om Web: Write: Dee on DAB, 2 Chantry Court, Chester, CH1 4QN

12 Launched in February 2013 DeeJobs.com has quickly established itself as the number 1 must visit jobsite for the Dee area. DeeJobs.com is all about jobs from the area for the area. It gives recruiters the local candidates they want without huge wastage. Who wants to sift through applicants from Lands End or John OGroats to hopefully find one local candidate? Its also very cost effective just £36 (incl Vat) per monthly post. For candidates it makes looking for a local job simple without the need to plough through hundreds of irrelevant jobs. The site has quickly built huge web traffic and many happy successful recruiters. Check us out at Coming soon……………..Silkjobs.com


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