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Where We Are Going 2.The DataBased You The July 2004 issue of PC Magazine laid out what we have dubbed, The DataBased You. Nowhere to Hide. The average.

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Presentation on theme: "Where We Are Going 2.The DataBased You The July 2004 issue of PC Magazine laid out what we have dubbed, The DataBased You. Nowhere to Hide. The average."— Presentation transcript:

1 Where We Are Going 2.The DataBased You The July 2004 issue of PC Magazine laid out what we have dubbed, The DataBased You. Nowhere to Hide. The average American is listed in at least 50 databases, and thats not counting government files.* * Pg 129, PC Magazine, July, 2004

2 Where We Are Going 2.The DataBased You Meet The DataBased You Where YOUR opportunity lies!

3 Where We Are Going Your Name Your DNA Your Fingerprints Your Insurance Claims Your Military Record Your Fishing License Your Real Estate Deeds Your Legal History Your Credit History Your Birth Certificate Your Car Registration Your Phone Number Your Social Security Number Your Address 2.The DataBased You Your Drivers License # and Record Your Medical Records

4 Where We Are Going 2.The DataBased You There will come a time when The DataBased You becomes more valuable and relied upon than the you you look at in the mirror everyday. It is not just about credit monitoring.

5 Where We Are Going Your Name Your DNA Your Thumbprint Your Insurance Claims … by you and those who have claimed to be you! Your Military Record Your Fishing License Your Real Estate Deeds Your Legal History … and the criminal history others created in your name. Your Credit History Your Birth Certificate …that someone else might be using. Your Car Registration … and the cars you did not buy, but are in your name. Your Phone Number Your Social Security Number Your Address 2.The DataBased You … Corrupted! … used by how many people? … 70% have inaccuracies … and whatever other property bought in your name. … and other numbers associated to you that you dont know about. … and other addresses you are not aware of. Your Drivers License # and Record. and the DUI in your name from someone else!

6 Where We Are Going 3.The Erosion of Privacy Your Car Tracks You Your Phone Tracks You The Hotel Tracks Your Leftovers Your Computer Tracks You Your TV Tracks You Your Satellite Radio Tracks You Your Grocer Tracks You Your Pharmacy Tracks You Your Doctor Tracks You Your Bank Tracks You

7 Axciom, and other data aggregators, assemble all the information about you. This gives marketers a so-called real- time, 360-degree view of their customers. … [S]o we can identify wherever you go … Each person is placed into one of 70 lifestyle clusters … as well as their interest in the strange and unusual.* * Pg 142, 144, Fortune, March 1, 2004 Where We Are Going 3.The Erosion of Privacy

8 Where We Are Going 3.The Erosion of Privacy The power of hiding ourselves from one another is mercifully given, for men are wild beasts, and would devour one another but for this protection.* … Henry Ward Beechem Proverbs from the Plymouth Pulpit, 1888

9 Where We Are Going 3.The Erosion of Privacy There Is No Privacy … For You or Your Future Members.

10 Where We Are Going Do you want this?or… YOU vs


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