2message from our CEO Cathy O’Connor welcome to what we believe is Australia’s most dynamic radio and digital media company - dmg Radio Australiait was not until may 2000 that we acquired our first metro radio station and our growth has continued, spectacularly at times, every year since thenthe result is 9 radio stations over five Australian statesalready we are able to boast an executive, sales and creative body of talent which is quite outstanding and from which the next generation of industry leaders is likely to emerge
3message from our CEO Cathy O’Connor dmg Radio Australia is a 50:50 joint venture between Daily Mail and General Trust and Illyria. DMGT has substantial media interests in the United Kingdom and other international markets. Illyria is the private investment vehicle fronted by Lachlan Murdoch. This partnership makes our growth and development possible.for our part, we intend to repay their faith in us with exceptional profitability as we build Australia’s greatest radio and digital media company.
4the dmg story…dmg Radio Australia was founded in Adelaide by Paul Thompson and its development in Australia has been driven from a platform of acquisitions of existing stations and through licence auctionsdmg Radio Australia is now powered by a team of over 700 staff
5keeps going…1996 dmg Radio Australia purchases the Broadcast Media Group and radio station Fiveaa in adelaide. This is followed by the purchase of Rural Press’s radio assets and becomes dmg regional radio with a total of 57 regional radio stations.2000 sydney fm licence purchased - $155 million - Nova 969 to air on April 1, 20012001 melbourne fm licence purchased - $70 million - Nova 100 to air on December 3, 20012001 brisbane fm licence acquired in a 50% joint venture with ARN – $67 million The New FM to air on October 18, 20012002 perth fm licence purchased - $25 million - Nova 937 to air on December 5, 2002
6and going…2002 sunshine coast licence fm purchased - $8.5 million - hotfm 91.1 to air on October 31, 20032002 central coast fm licence purchased - $13.5 million - Star to air on March 16, 20042003 adelaide fm licence purchased - $24 million- Nova 91.9 to air on August 31, 20042004 sydney fm license purchased - $106 million - Vega 95.3 to air on August 1, 20052004 brisbane fm licence purchased - $80 million- Nova to air on April 4, 20052004 melbourne fm licence purchased - $52 million- Vega 91.5 to air on October 17, 2005
7and going…2004 dmg Regional Radio Network sold - excluding central coast2005 sunshine coast licence sold2009 novanation and koffee digital stations launched in April2009 DMGT formed a 50:50 partnership with Illyria – the private media investment company of Lachlan Murdoch2010 DMG Radio moves to a flexible advertising model for Nova in March. The network retains a commitment to short commercial breaks of two ads in peak sessions while at the same time expanding the offering to other sized breaks across the workday and weekends.2010 DMG Radio Australia launches Classic Rock 95.3 FM and Classic Rock 91.5 FM in March
8our Visiondmg radio australia…..People creating uniquely engaging media brands for a digital world
9our Values We innovate. Always! We value consumers and advertisers equallyFace Everything. Avoid Nothing. Be FairWe Value Honesty, Integrity and PassionCompetitor aware, not competitor focusedWe’re committed to helping people grow and contribute to our visionEnjoy the ride!
11Daily Mail and General Trust Plc meet the family…Daily Mail and General Trust PlcandIllyriadmg Radio Australia Pty LtdAdelaide100%FIVEaaNOVA 919100%AdelaideNOVA 969Sydney100%Classic Rock 953Sydney100%NOVA 100Melbourne100%Classic Rock 915Melbourne100%NOVA 106.9Brisbane100%Mix FM 97.3Brisbane50%50%NOVA 937Perth100%STAR FMGosford
13dmg - group executive team Cathy O’ConnorChief Executive Officerdmg Radio Australia(Adelaide)Cathy O’ConnorChief ExecutiveSTEVE ADLERGroup Technology Director(Adelaide)DEAN BUCHANANGroup Programme Director(Sydney)JENNY PARKESGroup Sales Director(Sydney)Starts July 2010TONY MITTELMARKDigital Director(Melbourne)KINGSLEY HALLGroup Finance Director & Group General Manager(Adelaide)GeneralManagersITEngineeringProgrammingMarket ResearchIntegration andMarketingSalesSSGCreativeAirtimeClient ResearchDigitalFinanceLegalHuman ResourcesCorporate Services
14network management team KINGSLEY HALLGroup Finance Director and Group General Managerdmg Radio AustraliaDAVID BOREANGeneral ManagerSydneySAM THOMPSONGeneral ManagerMelbourneSEAN RYANGeneral ManagerBrisbanePAUL BARTLETTGeneral ManagerAdelaideGARY ROBERTSManaging DirectorPerthANDY MATHERSGeneral ManagerCentral Coast
15NovaNova is the newest national radio network, targetting Australia's year olds and reaching in excess of 2.6 million weekly listeners.Nova launched in Sydney in April 2001 with a promise to 'sound different' and offering a unique and compelling low clutter environment for listeners and advertisers alike with never more than 2 ads in a row.While retaining ad breaks of 2 in key breakfast and drive environments, the network now offers clients greater flexibilty by also having the option to advertise in longer breaks of up to 7 units. Nova remains committed to low clutter environments, playing 40% less commercials than our competitors and extended blocks of stopless nova music.
16NovaNova is passionate about new music, not only recommending and playing the best in new music to our audience, but supporting new emerging Australian artists with initiatives such as I Am With the Band and Sounds Like New. Nova is also a longstanding partner of the Australian Music Prize, ARIA Awards and Music Oz Awards along with many of the the biggest music festivals.The Nova network is home to some of Australia's most loved personalities and unique comedic talent including Merrick Watts, Scott Dooley, Ricki-Lee Coulter, Dave 'Hughesy' Hughes, Kate Langbroek, Dylan Lewis, Ryan Shelton, Meshel Laurie and Ryan 'Fitzy' Fitzgerald.Through the Nova brand values of irreverent, open, real and underdog, the Nova network remains focussed on sounding different and offering unique and compelling content to Australia's Under 40's.
17Adelaide launched August, 2004 Nova 96.9Sydneylaunched April, 2001Nova 100.3Melbournelaunched December, 2001Nova 93.7Perthlaunched December, 2002Nova 91.9Adelaide launched August, 2004Nova 106.9Brisbanelaunched April, 2005
18High impact, low clutter advertising Why?When you’re marketing to the under 40 consumer, you are dealing with the issue of clutter and ad avoidance, whether you like it or not!Take a look at the next 10 year old you meet, and watch them consume media! That’s our world today….. x two!At Nova, our approach is simple.We play less ads than the other networks.And we talk to them in their language.Simple, but it works.
20Classic Rock brandLaunched in March 2010, Classic Rock FM are the only dedicated, pure Classic Rock stations servicing Sydney and Melbourne.As the name suggests, Classic Rock is all we play, 24 hours a day, 7 days a week.Classic Rock is timeless. It's arguably the body of music that is the greatest ever made. Classic Rock is a celebration of artists like U2, AC/DC, INXS, Pink Floyd, Jimmy Barnes and Led Zeppelin.While the station will appeal to all lovers of Classic Rock, it primarily targets a demographic with equal appeal to both male and females.Sydney's Classic Rock 95.3FM features Maroon for breakfast and Classic Rock music all day. Melbourne's Classic Rock 91.5FM features Dicko and Dave for breakfast and Classic Rock all day.Classic Rock is a clear, unique and compelling offering that celebrates an era of music that evokes enormous passion from adult listeners.
21FIVEaaInteractive radio FIVEaa is Adelaide’s Radio Station for News, Sport & Information. FIVEaa targets all people It is local, real and interactive radio for the people of AdelaideStarting the day with Keith Conlon, Tony Pilkington, Jon Blake, Jane Doyle and Chris McDermott, Breakfast on FIVEaa is a strong mix of entertainment, opinions, sport and news as it happensLeon Byner follows at 9am with opinions, listener interaction and all the issues that Adelaide is interested in. Leon talks to the people making news in AdelaideAmanda Blair keeps you informed and entertained with interviews, talkback and special guests from 1 pmAustralia’s No 1 Sports Show is on at 4pm with Cornesy & Rowey, talking to the big names and breaking all the big stories in sportMatthew Pantellis is on from 7 followed by Adelaide legend Bob Francis from 8pm with his own unique styleMichael Keelan’s Weekend is the perfect way to start a Saturday and Sunday, after which, in winter, FIVEaa is all about Footy with 4 live games every weekend from the AFL and SANFL.
22FIVEaaStation Purpose FIVEaa aspires to achieve enduring significance with:Our Listeners To entertain them with a passion for creative excellence,always remaining relevant to their needsOur Clients To understand their specific needs and grow their businessthrough innovative solutions and outstanding resultsOur Team To provide challenge, inspiration, fulfillment and core valuesfor our peopleOur Community To be a champion for the well being of our community and aconstant voice for positive change. With entertainment choice plentiful and competition intense, we stand out by enriching the lives of the community we serveOur Shareholders To consistently achieve outstanding results for those who invest in our endeavors. Their loyalty is our reward
23Star FMStar 104.5FM launched in March 2004, and is totally dedicated to the rapidly expanding central coast of NSWIt is the newest, local radio station for the Central CoastStar 104.5FM broadcasts live and local 24 hours a day to a potential audience of over 285,000 people spread over 1,685 square km’s of Australia’s magnificent Eastern coastlineAppealing to the 25 – 54 years of age market with a target of people between 30 – 44 years of ageStar 104.5FM is a low clutter radio station, committed to “never more than 4 ads in a row”Star 104.5FM is owned and operated by DMG Radio Australia and is philosophically and creatively aligned to Nova, making it an outstanding addition to the Nova Net family as an extension market to Sydney campaigns
24One of 2 digital radio stations launched by DMG Radio in June 2009, Koffee plays an interesting blend music that is stress free, cool and never boring. So get comfy and relax - it's time to chill!You can hear Koffee on your DAB+ Digital Radio in Sydney, Melbourne, Brisbane and Adelaide, online at and on your iPhone, iPod Touch and select Nokia handsets.Artists you can expect to hear on Koffee include:Jeff Buckley, Sade, Sarah McLachlan, Portishead, Angus & Julia Stone, Missy Higgins, Josh Pyke,Moby, Norah Jones, Enya and DidoOther highlights on Koffee include 'Showkase' which explores amazing albums in depth and Ku De Ta Radio, featuring the chilled our sunset sounds of Ku De Ta (heard weekends at 8am and 4pm).Join the conversation online - explore, connect, discover, contribute and chill -
25Novanation Australia’s first 24/7 digital dance station. Built by the dance community for the dance community.Hear the hottest dance shows in the world from the biggest DJ’s in Australia and around the world – including John Course and Grant Smilie.Novanation can be heard on DAB+ Digital Radios in Sydney, Melbourne, Brisbane, Adelaide and Perth, online at and on iPhone, iPod touch and select nokia handsets.
26the dmg sales philosophy dmg aspires to build relationships of enduring significance with our clientswe seek to understand their specific needs and assist them to grow their business through the delivery of innovative advertising solutions, outstanding results and fanatical serviceunderstanding and exceeding our clients expectations is the key to our enduring success.
27digital dmg connects with our audience – wherever they are Radio and online particularly, are true social connectivity mediums – with the ability to engage our audience on a deeper levelThe power in the combination of both mediums is one we harness and deliver on daily. Creating an interactive entertainment experience, means we are constantly enhancing our website contentWe respond to the needs of our clients and deliver innovative integrated cross platform solutions.
28dmg programming dmg is committed to creating powerful programming our aim is to give the listener what they wantdmg is not competitor focused – but we are competitor awarewe have a commitment to researching our listeners’ taste and opinions - they shape our future.
29dmg human resourcesdmg human resources is committed to establishing standards and practices which supports and drives both Our Values and Our Vision: dmg radio australia…. People creating uniquely engaging media brands for a digital world.Therefore our goal is to provide a stimulating, innovative, satisfying, safe and a fair environment where each member of staff is encouraged and provided with every opportunity to succeed. In return, we seek dedication and excellence from our people.We live and breathe our company Values of Honesty, Integrity and Passion.We promote a relaxed and informal atmosphere that encourages interaction and involvement between all staff.Importantly, dmg understands that when you work in the media industry, you need to have fun.The digital world can be intense, challenging and lightning-paced – but it is also funny, boisterous and spontaneous.We want to provide you with a vocational experience you always dreamed of. If you wish to know more about our people policies, please ask your manager, visit Caspar or contact our Human Resources team:Gareth Aldis HR ManagerMatt Liddell HR Advisor
30What do we need from you? ask questions dmg promotes an atmosphere which encourages interaction and involvement between all stafflive and breath Our ValuesHonesty, Integrity and Passion go a long way at dmgrelaxed, informal atmospheredon’t lose sight of the fact that we work in the entertainment industry – enjoy the ride and have fun!
32payrollYour immediate manager or local financial controller should be able to assist you with any payroll queries such as:leave entitlements – as per the National Employment Standards (i.e. annual leave, personal leave, carer’s leave, compassionate leave and parental leave);superannuation arrangements – dmg radio superannuation benefits, superannuation salary sacrifice;your pay – how often, whenFor further information please contact Craig Dixey (Payroll) based in Adelaide on
33computer usage policyaccountability for your computer usage is attributed to your loginsafeguard your login and passwordcontent must adhere to company standards or professionalisminternet use is logged against the user’s ID (identity)please ensure you read and understand our computer usage policy (provided in your induction kit) – as you will be required to sign in agreement of your understanding to complying with this policyfor further details please contact Tim English,National IT & Telecommunications Manager – Melbourne,
34web informationdmg’s external website detailing the companies history, survey results, advertising , careers and links to the our radio and digital stations can be found ateach of our stations can also be found on-line at:our digital stations can also be found on-line at: