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Domain Asset Management Domainer Meeting June 19-20, 2008.

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Presentation on theme: "Domain Asset Management Domainer Meeting June 19-20, 2008."— Presentation transcript:

1 Domain Asset Management Domainer Meeting June 19-20, 2008

2 Monte Cahn Founder / President of Moniker.com & President of SnapNames.com Domain Experience Since 1995 Founded Moniker.com - more than 3M domains under management – 7 th largest Registrar Now Head of OVERSEES Registrar and Aftermarket Services Division Many ICANN accredited registrars, domain sales, auctions, escrow, appraisals First to sell a domain for more than $1M, $2M (Wallstreet.com, Autos.com), Porn.com for $9.5M, ; more than $100 million domains sold – private and auction Stealth Acquisition specialist Invented the Domain Escrow Process and Domain Appraisals - 530K appraisals to date, IRS Accepted, used for financing, lending and donation One of the first to monetize domain traffic in 2000 Focus is on Domain Asset Management – Average Client owns 100+ domains, Average sale prices exceed $16K per domain – highest in the industry Clients include – Major League Baseball, NHL, Lions Gate Films, Incisivemedia/Jupitermedia, Marchex, Casava / 888.com, Microsoft, and Yahoo! Host of Domain Masters, every Wednesday at 7 pm EST/4 pm PST –WebmasterRadio.fm

3 Demand for domains is healthy worldwide – Primary Market A record 162 million domain names are now registered, a 26% increase year over year 14 million new domains were registered during Q1 of 2008, an increase of 17% over Q4 of 2007 TLDs still growing … now a total of 84.4 million.com/.net domains, a 22% increase year over year More than 310 ccTLD extensions globally ccTLD registrations total more than 63 million, 33% growth rate year over year at the end of Q cn now the largest, also saw double digit growth in Q1 from.pl,.es,.ru,.fr

4 Demand for domains is healthy worldwide Internet Usage exploding WORLD INTERNET USAGE AND POPULATION Region Population % of the world Usage % of the world Usage Growth Africa14.3%3.6% % Asia56.6%37.6%363.4% Europe12.0%27.1%263.5% Middle East3.0% % North America5.1%17.5%127.9% Latin America/Caribbean8.6%9.8%659.9% Oceania / Australia0.5%1.4%154.0% WORLD TOTAL100% 290% March 31, 2008 Source: Internet World Stats

5 Demand for domains is healthy worldwide – Secondary Market Aftermarket sales continue to increase, with total private and public transactions reaching more than $500 million annually. At least 57 domains sold twice between 2004 and The value of these domains increased an average of 288% over just 230 days. More than 300 domains sold twice between 2004 and According to DN Journal, Q1 sales for 2008 ($38 million) increased 78% over sales from Q ($21 million). Sales for the quarter also topped the previous quarters sales (Q4 2007) by 12% and the quarterly average ($30 million) for all of Monikers and SnapNames experience has been similar: Average sale price at live auctions has increased to more than $20,000/domain for TRAFFIC Orlando from approximately $16,000/domain in 2007.

6 Demand for domains is healthy worldwide – Secondary Market Noteworthy Sales in recent years: Fund.com9.9M USD (2008) Porn.com9.5M USD (2007)* FreePorn.com4.5M USD (2007)* Bored.com4.0M USD (2007)* CreditCheck.com3.0M USD (2007)* Vodka.com 3.0M USD (2006) Seniors.com 1.8M USD (2007)* DataRecovery.com 1.7M USD (2008) Tandberg.com 1.5M USD (2007) Cameras.com 1.5M USD (2006)* Vista.com 1.3M USD (2007) Scores.com 1.2M USD (2007)* Cruises.co.uk 1.1M USD (2008) Investment.com0.9M USD (2007)* * Marks Moniker Sales

7 Internet economy remains strong Total Online Ad Spending % of Overall Ad Market According to a recent report from IDC, internet advertising revenue will double to more than $51 billion in the next 5 years. By 2012, online ad revenue will exceed that of newspapers, TV and all other forms of media, except direct marketing.

8 And the competition for eyeballs is only going to increase "In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down. Here are the premises I have. Number one, there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form." Steve Ballmer CEO, Microsoft This places the domain industry in an advantageous position: Domainers are in the business of managing and controlling internet traffic.

9 Domain Asset Management enters the mainstream Just like real estate, internet domains are an ASSET Considered property by most governments and ICANN Can still get lucky with a new registration, but most valuable properties require an investment You can now borrow money to buy and build out your domain based on its value….just like Real-estate Domainers already understand this. Anecdotal evidence suggest fewer domainer-to-domainer sales at wholesale prices, more retail (higher-ticket) sales to end users Domain Asset Management can be defined as protecting, growing and managing the value of your domains

10 Domain Asset Management enters the mainstream Like investing, Domain Asset Management means different things to different audiences Individual investors: Typical investment considerations What is your investment horizon? What are your short term goals, long term goals? Do you need cash flow, or are you following a buy-and-hold strategy? What personal hobbies or other types of business are you involved in? Are you interested in developing domains into businesses? Do you have the support systems in place (programmers, SEO, etc.) Three basic sides of the domain investing triangle

11 Domain Asset Management enters the mainstream Individual investors: Typical investment considerations Domains youll never sell Your name, key business holdings, etc. Domains youll monetize Parking, leasing, developing Domains youll sell for a profit Registered or purchased, various profit models, but all are buy low/sell high

12 Domain Asset Management enters the mainstream Individual investors: Typical investment considerations Define your objectives Finding the right assets at the right price for your individual objectives Research Need options for acquisitions Involves some risk Offers great reward

13 Domain Asset Management enters the mainstream Businesses: Other types of considerations Direct impact on branding and marketing. Which domains do you need to protect your brand? Which pull better in search ads? Example: Grilling.com (Kingsford charcoal) Which target important audiences better than your primary brand? Example: Underwear.com (Calvin Klein) Get IP or new product names before launching Example: Lions Gate Films

14 Domain Asset Management enters the mainstream Businesses: Other types of considerations Defensive asset management: What is the competition doing? Are there typos for your brand that get high traffic? Which domains can offset a weakness? What should you own to prevent the competition from owning or to control messaging? Example: SplendaSucks.com Are you a global company or do you hope to be? Example: Disney.fr

15 Domain Asset Management enters the mainstream For all investors, Domain Asset Management means: Security and protection Complete set of services to help accomplish these goals including: - Monetization - Appraisals - Escrow - Financing - Multiple aftermarket sales and acquisition platforms and options

16 Domain Asset Management Q&A

17 Monte Cahn Founder / President of Moniker.com & President of SnapNames.com Domain Experience Since 1995 Founded Moniker.com - more than 3M domains under management – 7 th largest Registrar Now Head of OVERSEES Registrar and Aftermarket Services Division Many ICANN accredited registrars, domain sales, auctions, escrow, appraisals First to sell a domain for more than $1M, $2M (Wallstreet.com, Autos.com), Porn.com for $9.5M, ; more than $100 million domains sold – private and auction Stealth Acquisition specialist Invented the Domain Escrow Process and Domain Appraisal - 530K appraisals to date, IRS Accepted, used for lending and donation One of the first to monetize domain traffic in 2000 Focus is on Domain Asset Management – Average Client owns 100+ domains, Average sale prices exceed $16K per domain – highest in the industry Clients include – Major League Baseball, NHL, Lions Gate Films, Incisivemedia/Jupitermedia, Marchex, Casava / 888.com, Microsoft, and Yahoo! Host of Domain Masters, every Wednesday at 7 pm EST/4 pm PST –WebmasterRadio.fm

18 Domain Asset Management Domainer Meeting June 19-20, 2008


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