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Alice in Wonderland, as a Model of Internationalization of Business (Lewis Carrolls version, not Disneys)

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Presentation on theme: "Alice in Wonderland, as a Model of Internationalization of Business (Lewis Carrolls version, not Disneys)"— Presentation transcript:

1 Alice in Wonderland, as a Model of Internationalization of Business (Lewis Carrolls version, not Disneys)

2 Alice is a bit of a Twit, with no real worries, and a bit bored, yet intrigued by challenges. She is listening to her sister read. She is bored with her present state. She wishes something interesting would happen She is open for new opportunities, if they dont require too much effort.

3 Alice is attracted by a funny, running rabbit Alice was beginning to get very tired of sitting by her sister on the bank, and of having nothing to do…she was considering in her own mind whether the pleasure of making a daisy chain would be worth the trouble of getting up and picking the daises, when suddenly a White Rabbit with pink eyes ran close by her. Source: 2004 version of Alice in Wonderland, G.Helderbrandt illustrator. By Courage Press, Philadelphia, Pa.

4 Like a Company, seeking new markets, Alice was somehow attracted to the funny rabbit. Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and burning with curiosity, she ran across the field after it and fortunately was just in time to see it pop down a large rabbit hole under the hedge. Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and burning with curiosity, she ran across the field after it and fortunately was just in time to see it pop down a large rabbit hole under the hedge. Reasons for a company going international often arise from the same non-rational interests. Reasons for a company going international often arise from the same non-rational interests.

5 Alice is attracted, by curiosity, to unknown difficulty The rabbit hole went straight on like a tunnel for some ways, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well.

6 Then, The Falling into another world In another moment down went Alice after it, never once considering how in the world she was to get out again. (This is not unlike the way in which firms decide to enter International markets.)

7 Finding exciting visions, that appear inaccessible Through a small doorway Alice saw – …the loveliest garden you ever saw. How she longed to get out of that dark hall, and wander among those beds of bright flowers and those cool fountains, but she could not even get her head through the doorway.

8 Then, technology was discovered, which could help Alice to become right-sized Technology promises to help manage all problems and potentials. After drinking the curious technology, Alice became the right size to pass through a small doorway, but, alas, had forgotten to pick up the key as she changed to being smaller. Her problem continued, but changed.

9 Alice thus has to seek another technical fix to access paradise After experimenting with another fix, to become larger, Alice got so big she couldnt move Finding the right size is a continuous challenge for all entities.

10 Self-generated Dilemmas Thus, Alice began to cry from some sadness and much frustration, thereby generating a flood that almost drowned her and others. After some very dry lectures by a consultant, things seem to dry down and get better, except she had no idea what was being said.

11 Lacking rules in the international arena Alice suspends Reason and turns to Experience Speak English, said the Eaglet, I dont know the meaning of half those long works, and, whats more, I dont believe you do either. The best way to explain it is to do it, said the Dodo.

12 Managing the Size Problem Who are you? said the Caterpillar. Alice replied, rather shyly, I – I hardly know, sir, just at present – at least I know who I was when I got up this morning, but I think I must have changed several times since then. What do you mean by that? said the Caterpillar sternly, Explain yourself! I cant explain myself, Im afraid, sir, said Alice, because Im not myself, you see.

13 New Rules, Chaos, and New Problems There was no One, two, three, and away, but they began running when they liked, and left off when they liked, so that it was not easy to know when the race was over. However, when they had been running half an hour or so, and were quite dry again, the Dodo suddenly called out The race is over! and they all crowded around, panting, and asking, Who has won? There was no One, two, three, and away, but they began running when they liked, and left off when they liked, so that it was not easy to know when the race was over. However, when they had been running half an hour or so, and were quite dry again, the Dodo suddenly called out The race is over! and they all crowded around, panting, and asking, Who has won?

14 New Rules of the Road Alice thought she had never seen such a curious croquet-ground in her life; the balls were hedgehogs, the mallets live flamingoes, and the soldiers had to double themselves up and stand on their hands and feet to make arches.

15 Strangeness Continues to Grow Cheshire Puss, she began, rather timidly, as she did not at all know whether it would like the name. Would you tell me, please, which way I ought to go from here? That depends a good deal on where you want to go to, said the Cat. I dont much care where – said Alice. Then is doesnt matter which way you go, said the Cat.

16 And grows … so long as I get somewhere, Alice added as an explanation. so long as I get somewhere, Alice added as an explanation. Oh, youre sure to do that, said the Cat, if you only walk long enough. Alice felt that this could not be denied, so she tried another question. What sort of people live here? In that direction, the Cat said, waving its right paw round, lives a Hatter. And in that direction, waving the other paw, lives the March Hare. Theyre both mad. But I dont want to go among mad people, Alice remarked. Oh, you cant help that. Were all mad here. said the Cat, and vanished.

17 Until, Alice wakes up in the normal, but can she forget the attractions of the unusual? Oh, Ive had such a curious dream! said Alice. She told her sister, as well as she could remember, all these strange Adventures of hers that you have just been reading about, and when she had finished, her sister kissed her, and said, It was a curious dream, dear, certainly, but now run in to your tea; its getting late.

18 Adjusting to the Normal So Alice got up and ran off, thinking while she ran, as well she might, what a wonderful dream it had been. THE END


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