.. To be aware of, and involved in good stuff (major opportunity and agenda..)
A medium within which we thrive. Or decline Influence soup
Where is our leverage to allow a powerful advocacy programme? To protect ourselves against threat To know about and capitalise on opportunity To promote wildlife conservation amongst the audience in a position to make a difference USP : 15 million visitors = consumers = voters
need to do so to protect themselves against threats need to do so to know about and capitalise upon opportunities duty to do so in terms of conservation delivery opportunity to do so because of our massive audience Zoos should prioritise talking to the most senior political and business decision makers, both collectively and individually because:
Archimedes said give me a big enough lever...... And I will move the world.
John Regan JohnRegan@freeuk.com Money from US Foundations Money in EU enlargement Advocacy: opportunity and duty