2Frank GeckHelping companies/people develop use cases for commercial applicationsFrom Tropo Incorporated providing Telephony API’sin the Cloud (like Twilio, like Plivo, like etc, etc etc.)Was employee 31 at Nuance Communications
3Cloud Communications Business as Usual systems Faster time to market Next generation systems (conferencing, medical paging)Didn’t have budget systems (marketing number)Micro Solutions (small touch points)Faster time to marketHigher value applicationsFraction of the costCloud mentalityCommon Programming Skills
4Marketing Program Tracking A didn’t have budget solution for years, asked about this by marketing departments. Never delivered. Now with cloud services - where you can use web services api’s to get resources, you can get a phone number, transfer to existing IVR or call center, get a total of # of calls for a period of time. 10 minutes to configure. Start-ups attacking this market. May be existing players...ADVERTISEMENTget mortgage from Super BankCallhey... I need a mortgage...I’ll call...
5Lead Management A Next Generation Solution... Customer enters information on websitedatabase opportunity queueIVR Recording Billing Conferencing
6Lead Management Next Generation Solution with location services
7Store Locator A Business as Usual Solution Women and Infant Children Clinics in Texas Traditional User Interface “What’s your area code/zip code/city?”Only a handful of clinics in the Country of Texas (I’m originally from Wisconsin)Needs location servicesTraditional UI - for store locators - like Starbucks - too much density or too little density.Don’t want user to keep guessing... San Antonio?Don’t want to send them to the wrong one - sort algorithm puts a 2 hour away before a 1 hour away.