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8 tips for online marketing in a troubled economy Martyn Perks & Richard Sedley.

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Presentation on theme: "8 tips for online marketing in a troubled economy Martyn Perks & Richard Sedley."— Presentation transcript:

1 8 tips for online marketing in a troubled economy Martyn Perks & Richard Sedley

2 Practice contrarian strategies. Your competitors will be focusing on the basics and pulling back from lower ROI activities – youll never have a better opportunity to get ahead of them 1. Eight tips for online marketing in a troubled economy

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4 Focus on current customers. Kill two birds with one stone by concentrating on acquisition by referral. Build in viral advocacy to everything you do online 3. Eight tips for online marketing in a troubled economy

5 Reward loyalty. Acknowledge that times might be tough for everyone and that you value the customer relationship you have. Pleasing customers doesnt have to be expensive, just surprising 4. Eight tips for online marketing in a troubled economy

6 Think and act joined-up. How about integrating your separate activities? For example use Pay-Per-Click to drive newsletter sign-ups 5. Eight tips for online marketing in a troubled economy

7 Test, listen and measure. Create opportunities to learn. Ask your customers, watch what they do and compare. Whether its A/B testing or rapid prototyping, take advantage of digitals ability to make you smarter quickly and let your competitors retrench and get dumber 6. Eight tips for online marketing in a troubled economy

8 Dont reinvent the wheel. The past few years have seen a plethora of new digital offerings that can offer what you need at a fraction of the cost. How about using getsatisfaction.com for customer service or tumblr.com for your campaign micro-site? 7. Eight tips for online marketing in a troubled economy

9 Dont assume too much. Customer responses to economic problems are not pre-determined. Price isnt always a customers main concern. Indeed in some situations extravagance can be a virtue. The entertainment industry – films, theme parks etc – normally do very well in troubled economies. Tap into a sense of fun, dont be too doom-laden 8. Eight tips for online marketing in a troubled economy

10 This new publication explores the potential existing in digital media to develop online customer engagement strategies that can turn everyones troubled times into your competitive advantage. Where will your digital strategy be when the economy hits the fan? free advanced download copies available. Register now


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