Presentation on theme: "Why Use Email Marketing?. Reasons for Email Marketing Increases lead generation and cross selling Increases lifetime customer value Opens a two-way dialogue."— Presentation transcript:
Reasons for Email Marketing Increases lead generation and cross selling Increases lifetime customer value Opens a two-way dialogue with clients & prospects Provides instant, measureable results
Todays Agenda What is email marketing? How you can profit with email marketing Ways to use email marketing
What is Email Marketing? Professional email communication Sent to an interested audience Contains information they find valuable
What Email Marketing is Not Not spam or junk email Not email to people have not agreed to be contacted Not excessive or uninteresting content
Why Email? 91% of Internet users between the ages of 18 and 64 send or read email An even higher number of users ages 65 or older do the same 147 million people across the country use email, most use it every day. -eMarketer
Email Marketing Helps You... Acquire New Customers Convert Existing Leads Into Customers Keep Customers Coming Back
Acquiring New Customers On average, it takes 7 touches for a sale to occur. –Some buy right away –Others research and try –Some show interest but dont trust you No matter where customers are, relevant email will help move them further.
Convert Existing Leads Without regular interaction leads will quickly lose interest Email lets you build trust and keep top of mind awareness Allows you to become an authority in your niche
Keep Customers Coming Back The Value of a Customer: Youve already paid for them Its 6-7 times more expensive to gain a customer than to retain a customer -Harvard Business Review
Keep Customers (Cont.) They spend more: –Repeat customers spend 67 percent more They are your referral engine: –After 10 purchases, a customer has already referred up to 7 people -Bain and Company, 2002
Keep Customers (Cont.) Regularly emailing past customers builds loyalty Customers remember your company better Special offers keep them interested
Use Email Marketing For... Promotions Newsletters Company Announcements Saying Thanks to Customers
Promotions Benefits Increase Sales Increase Appointments Increase Traffic Move excess inventory Promote brand Clear space for new stock Common Types Sales Price/Item Time sensitive Seasonal Preferred Customer Product
Newsletters Benefits Build Relationships Position as valuable resource Obtain/Retain mind share Educate and Inform Generate referrals Common Topics Topics of interest Relevant news & events Case studies Useful product or service info Hints and tips
Company Announcements Benefits Generate Leads Show momentum Attract new partnerships Get publicity Build or enhance relationships Common Topics Significant events Hiring of new personnel Adding a product, line or service Acquisitions New locations
Say Thanks to Customers Benefits Build relationships Retain mind share Educate and inform Show sincere appreciation Common Topics Holiday greetings Company anniversary Special campaign or event Special Company accomplishment
Your Emails Can Go To... Customers Prospects Professional organizations Vendors Investors and bankers Media Civic and government leaders Employees and family
Email Marketing Advantages Email marketing is inexpensive Offers immediate results Easy to measure and optimize Requires no advanced training to start
Instant Feedback Analytics let you know instantly how people responded to your campaign. You get a better feel for customer interests and preferences Helps you to fine tune your entire marketing campaign
Direct Mail Vs. Email For the same response, direct mail costs 20 TIMES as much as email -Forrester Research, Inc. Email ROI is the highest when compared to other internet marketing mediums -Direct Marketing Association
What Are Email Service Providers? Email Service Providers: –Platform for creating and managing email marketing campaigns –Contain templates and formatting software for easy email creation – Manage email lists, sign-ups, analytics, etc.
Why Use Email Service Providers? Approved bulk mailers increase deliverability Require no technical skill or support staff Handle formatting to create professional emails Provide list hosting and management
Whats Next? Research email service providers https://www.senderscore.org/ Create a plan of action Develop your email list Design quality branded content
Whats Next (Cont.) Send regular email communications Analyze and measure your results Consider professional email marketing help
Questions? Im pleased to answer any questions you have about revving up your online sales with email marketing.
About Brian Offenberger Hundreds of millions of dollars in sales and profits, with complete P/L responsibilities ranging from single units doing $4 million in sales to multiple units with combined sales of nearly $500 million.
How to Reach Us Toll Free:(877) 563-8054 Fax:(602) 412-3663 Local:(602) 412-3426 Website: www.aftermarketerclub.com Email:firstname.lastname@example.org Address: 5530 East Beck Lane, Scottsdale, AZ. 85254