3 Observations: 1) People need day-to-day help 2) People want to help others3) These people can't find each otherBrowniePoints connects these two groups with unmet needs.BrowniePoints is a Harvard web application that facilitates and encourages the public exchange of favors, rewarding good deeds with BrowniePoints, recognition, and other awards.
4 How It Works User A creates an account User A submits a favor (description, location, points, deadline, contact information)User B ‘calls dibs’ on the favor and gets contact information of User AUser A confirms favor completionBrowniePoints are transferred from User A to User B
5 Why It Works People appreciate recognition for their good deeds Corporate sponsored awards for high scorersBrownie bonuses for active usersSpecial time-sensitive promotionsBrowniePoints can be used to request favors
6 Design & Interface FEATURES: Register user accounts Submit favors Respond to favorsConfirm favor completion and transfer of BrowniePointsTrack past activityView top performersMobile application
7 Goals 1) Active user base at Harvard Number of favors requestedPercentage of favors completedNumber of active users2) Replication in other communitiesColleges/SchoolsCompaniesNeighborhoods
8 Mission: To effect positive change in individuals and their relationships with others by bringing communities closer together.
12 Exemplary Favors Help moving furniture Borrowing items (calculators, chargers, etc.)Picking up supplies at CVS, Staples, etc.Tutoring helpWalking people homeReturning library booksTurning in problem sets and papersDoing/folding laundryWake-up calls
13 Why not make it a Facebook app? Pros:- Broadcasts usage very easilyNetwork already availableCons:- Not conducive to a local, small community idea- Hard to differentiate between applicationsFacebook apps have a bad reputation (privacy)
14 Competitors House Lists Smaller audience No recognition or reward InconsistentNaysayersCraigslistToo large an audience - Not perceived as safe - Focused on taking rather than givingNot well-suited for favors