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A New Approach for New Business? September 7th 2010.

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Presentation on theme: "A New Approach for New Business? September 7th 2010."— Presentation transcript:

1 A New Approach for New Business? September 7th 2010

2 If it was a new product, youd never launch it % 21% 38% 29% 8% How would you rate its efficiency?

3 Theres plenty of room for improvement Is there a need for a new type of pitch process?

4 The books dont balance client pays from £0 to £10k agency costs from £50k to £150k

5 And the options arent significantly better PIAD2 week pitch

6 As the majority still revert to preferring existing process Does the traditional pitch continue to be optimum route?

7 But there are a few clues... Could a cap be placed on: Time Length -4 wk pitch -clear/fixed end print Scope -Project pitches Spend -Cap on agency spend -Clients to pay into pitch fund


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