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A New Approach for New Business? September 7th 2010
If it was a new product, youd never launch it % 21% 38% 29% 8% How would you rate its efficiency?
Theres plenty of room for improvement Is there a need for a new type of pitch process?
The books dont balance client pays from £0 to £10k agency costs from £50k to £150k
And the options arent significantly better PIAD2 week pitch
As the majority still revert to preferring existing process Does the traditional pitch continue to be optimum route?
But there are a few clues... Could a cap be placed on: Time Length -4 wk pitch -clear/fixed end print Scope -Project pitches Spend -Cap on agency spend -Clients to pay into pitch fund
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