To help guide us in this mission we have our core values that act as our compass, driving the way we do business and engage with our guests, our employees and our partners. Passion - We are truly passionate about great food, great drink and great company. Creativity - It is this passion that drives our creativity and innovation Quality - When it comes to quality assurance, we set the standard. Value - It's more than just the total price of the meal. It's the whole experience. Vision/Mission
It is easy to write platitudes in your Vision statement. Hard to write a manifesto of culture, like Acumen or Hubspot or Netflix or Zappos (hey, even the TSA has one)one
Starts, demands, thrives and requires. Four words that are not in the vocabulary of most organizations. http://sethgodin.typepad.com/seths_blog/2013/04/your-manifesto-your-culture.html
A positive and impactful work culture can raise productivity, employee morale, and retention rates. Im not talking about fuzzy, feel-good stuff here hiring for fit has a real, quantifiable ROI. Why Bother?
According to a 2010 Hewitt Associates study of more than 900 organizations globally, companies with high levels of engagement among their employees outperformed the total stock market index, posting shareholder returns 19% higher than the average in 2009 (by contrast, companies with low employee engagement reported a shareholder return 44 per cent lower than the average). Why Bother?
Ive been telling my clients for years now, if youre going to have a following, a com munity, a tribe, it cant just be about you and your lovely product. Its got to be about something higher than, and beyond… yourself. Hugh MacLeod
Salespeople should not be outside because you dont know how to manage them. (KPIs cuz activity = outcome) HINT:
The presentation deck started out as an internal document years ago (it doubles as the company handbook). As a company who values transparency (and inbound marketing), they decided to share it with the community as a manifesto. http://www.slideshare.net/HubSpot/the-hubspot- culture-code-creating-a-company-we-love http://www.slideshare.net/HubSpot/the-hubspot- culture-code-creating-a-company-we-love
Peter Radizeski is a consultant specializing in sales training and strategy for telecom companies. His books are available on Lulu.com and Amazon. 813-963-5884 firstname.lastname@example.org http://rad-info.net Twitter @radinfo