3Demand Response Pilot Goals (June 1, 2010 – October 1, 2010) Assess the impact of multiple levels of enabling technology combined with different dynamic pricing rates on a customer’s energy consumption.Determine if enough peak energy shifting can be achieved to delay capital investments in incremental generation sources.Determine program impacts on energy conservation.
4Positive Energy Smart Study TOGEtherTM: Guiding Principles Demand Response (DR) results will be obtained through customer empowerment.OG&E will not utilize any direct control of customer equipment or appliances.Customers will be provided time differentiated pricing and be allowed to choose their balance of cost versus comfort.Enabling technology will be provided to customer at no cost.The sample will reflect the demographic makeup of OG&E’s customer population.
5Smart Study TOGEther Rates VPPTOUResidentialGeneral Service
8OG&E Customer Reaction Customer’s reactions to OG&E’s program has been overwhelmingly positive. During focus group sessions, almost all potential customers ended sessions eager to sign up for the program because of the potential benefits.One telling story is that the camera man, who was filming the focus group sessions, asked, “Where do I sign up?!”As of January 18th, 2010, 1,112 customers have filled out a pre-enrollment form.Smart Grid embraces the “Three A’s”. Awareness whichpromotes Attention which may prompt Action.
9Mike Farrell Authored by: Gary Murphy Director of Customer Programs, OG&EGary MurphyDirector, The Structure Group, AMI & Smart Grid Practice