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Smart Grid with a Customer Focus: OG&E Smart Study TOGEther Mike Farrell Director of Customer Programs, OG&E.

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Presentation on theme: "Smart Grid with a Customer Focus: OG&E Smart Study TOGEther Mike Farrell Director of Customer Programs, OG&E."— Presentation transcript:

1 Smart Grid with a Customer Focus: OG&E Smart Study TOGEther Mike Farrell Director of Customer Programs, OG&E

2 The Customer Focused Smart Grid Vision… Customer Empowerment Rate Structures Advanced Metering Infrastructure Distribution Automation Home Area Networks 2

3 Demand Response Pilot Goals (June 1, 2010 – October 1, 2010) Assess the impact of multiple levels of enabling technology combined with different dynamic pricing rates on a customers energy consumption. Determine if enough peak energy shifting can be achieved to delay capital investments in incremental generation sources. Determine program impacts on energy conservation. 3

4 Positive Energy Smart Study TOGEther TM : Guiding Principles Demand Response (DR) results will be obtained through customer empowerment. OG&E will not utilize any direct control of customer equipment or appliances. Customers will be provided time differentiated pricing and be allowed to choose their balance of cost versus comfort. Enabling technology will be provided to customer at no cost. The sample will reflect the demographic makeup of OG&Es customer population. 4

5 Smart Study TOGEther Rates VPP TOU ResidentialGeneral Service 5

6 Giving Customers the Tools They Need… 6

7 DR Study Equipment Matrix TechnologyStandard Residential R-VPPR-TOU CPP Standard Commercial C-VPPC-TOU CPP Web Portal IHD PCT Web Portal, IHD & PCT Control

8 OG&E Customer Reaction Customers reactions to OG&Es program has been overwhelmingly positive. During focus group sessions, almost all potential customers ended sessions eager to sign up for the program because of the potential benefits. One telling story is that the camera man, who was filming the focus group sessions, asked, Where do I sign up?! As of January 18 th, 2010, 1,112 customers have filled out a pre- enrollment form. Smart Grid embraces the Three As. Awareness which promotes Attention which may prompt Action. 8

9 Gary Murphy Director, The Structure Group, AMI & Smart Grid Practice Mike Farrell Director of Customer Programs, OG&E Authored by:


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