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Jace Tyrrell - Director of Communications New West End Company.

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Presentation on theme: "Jace Tyrrell - Director of Communications New West End Company."— Presentation transcript:


2 Jace Tyrrell - Director of Communications New West End Company

3 Winning West End Gold Maximising Sales & Maintaining Footfall in an Olympic Year

4 Londons West End 200 million visitors annually spending £6bn a year Retail property value over £3.5bn with 6.5 million square foot of retail space 120 international brands, 217 flagship stores and over 600 retailers

5 Research & Insight Footfall & Sales Data Detailed Domestic Shopper Insight Ofice workers Suburban shopper Out of Town Quant itative / Qualitative Aspects Trends

6 Average Weekly Flow by Month – August 2011

7 Footfall in the West End decreased by 14.4% between July and August. There was also an annual decrease of 0.3%, when August is compared to the same month last year.

8 International Spending – Regent Street Chantell Bramley T E. Regent StreetWest EndUK Sales Top 3 Nationalities Sales % vs prior year China90%81%79% Russian Fed127%32%36% Japan26%29%

9 West End 2012 – Business As Unusual Operations 100 Day Plan – Published December 2012 Red Caps – Visitor welcome and services Deliveries - understanding and managing the impact of the Olympic Route Network Travel Advice to Business – help with staff movements during the Olympic period Visitor Welcome – an opportunity to supplement the current West End information point A lead role in the Host City Volunteers Programme in the West End Security & Policy operations lead up and during 2012

10 West End 2012 – Olympic Year Marketing & Communications Preparing West End businesses (Events & Communications) Proactive media engagement campaign / resources Driving footfall trough periods Pre & Post Games Maximising global spotlight on West End Look and Feel across ORB Area Your 2012 businesses opportunities Sponsorship partners Major events (Cultural & Sporting) Business Briefing: Monday 19 October 8am – 10am

11 VIP Traffic Free Weekend 2011 Saturday 10 & Sunday 11 December American Express Headline Sponsorship UK wide Marketig Campaign Traditional West End Christmas West End carol-a-thon UK & Internatinoal PR Campaign


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