New Media and Old Media How to pitch your website to journalists: Do your homework on the journalist you want to pitch to: Have they ever worked with bloggers? What beat to they cover? When was the last time they wrote a story? What was the last story about? Have they ever written about your issue?
Getting Your Message Out Communications Strategy & Message Develop relationship with press Develop relationships with any friendlies you have found in the taxing authorities. Identify local radio talk shows.
Working With The Media Prepare, Prepare, Prepare Research the Issue Develop Media Lists Write a Press Release Be honest!
Getting Your Message Out Communications Strategy & Message Identify groups you can talk to and get on the calendar. Print up business cards with your name, the organizations name. Leave in restaurants, places of business. Letters to the editor, Opinion Editorials
Tips For Writing A Letter To The Editor Include Your Contact Information Be Clear and Concise State Your Point Early Keep to One Topic
Strength in Numbers We achieve more when we work together!
Communicating with Officials REMEMBER: The elected officials work for you – they are literally your employees. So be respectful, but dont be intimidated!
TELEPHONING YOUR ELECTED OFFICIALS' OFFICES Do your homework before you call Be short and to the point Know your position, and if possible, the opposing argument and why it is flawed Follow up with a letter
Extra Tips Write on personal or business stationery Make it brief: Discuss no more than one subject per letter Begin your letter by identifying the specific legislation or proposal you are writing about Be VERY clear without equivocating, what you want your official to do: VOTE YES or VOTE NO
If You Receive A Non-Commital Response.... Do not be surprised if a reply is noncommittal. A strong, neutral position is the easiest for an elected official to take. Write back if the reply did not answer your questions, was ambiguous, or evaded the question. In your brief follow-up letter or phone call, make two or three good points and restate your position and request. Remind your elected official you are following the issue.
If You Disagree With Your Elected Officials Opinion.... Follow-up Letter Express thanks for the response. Express your disagreement, Refute your elected official's arguments, and Make a new point, if needed. Ask a question or two, which will force your elected official to think about the issue and respond. (Again, remind him/her that you are following the issue.) Do not delay in sending your follow-up letters!
Dealing with Retaliation You May Get This…… Honorable City Council Members AFP Citizen Watchdogs …..If You Dont Do This BANG