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Selling Your Home 1. My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and representing.

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Presentation on theme: "Selling Your Home 1. My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and representing."— Presentation transcript:

1 Selling Your Home 1

2 My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and representing your best interests. Credentials Auction specialist Dale Carnegie Graduate Past Zig Ziglar Associate Active member of WCAR (women's council of realtors) Active member REIA (real estate investors association) Member of National and Michigan Association of Realtors (NAR) (MAR) Bachelors degree from Anderson University Larry Williams Larry Williams - Real Living Real Estate Agent 2

3 Launched as the 7 th largest real estate brokerage in America Named the Most Productive Agents In The Nation – REALTOR ® Magazine Named The Most Promising New Brand – the Swanepoel TRENDS Report Merged with GMAC Real Estate to create one of Americas leading residential real estate firms with the right agents, marketing and technology to provide you with outstanding service. My Company – Real Living Real Estate 3

4 More than 400 offices and nearly 10,000 agents earned the Inman Innovator Award as the Most Innovative Real Estate Franchise named the Most Promising National Brand by Swanepoel TRENDS Report named one of the Top Ten Newsmakers by Swanepoel TRENDS Report our President, Harley E. Rouda, Jr., was recognized as one of the Top 100 Most Influential Leaders in Real Estate by Inman 4

5 Our National Satisfaction Rating for 2010 All above, 2010 GMAC Real Estate survey results. The GMAC Real Estate brand was retired and rebranded to Real Living, January 1, Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating. Through the annual National Association of Realtors Profile of Buyers and Sellers, we can compare ourselves against a national average. Our rating is far above the industry satisfaction rating of 81%. 5

6 My Customer Satisfaction Rating Judy and Glenn Watson "November 11, 2005 Dear Larry: What a roller coaster ride!! We wanted to thank you for your professionalism and friendship. It has been a wonderful alliance. Glenn met you at the Auburn Hills Home Show last spring and you came to talk to us even though it was an hour of driving and no guarantee of being hired. We were so impressed by what Century 21 Town and Country had to offer and your tenacity that we asked you to represent us. We've never regretted that decision. Your excellent marketing got us showing as soon as the house was put on the market. The first two parties to look at the house made offers. WHEW!! Even though the offer we previously accepted did not work out, you worked tirelessly to get additional showings. We had a record 18 showings and another offer in just a few weeks. The second offer closed in two weeks. WE ARE SO PLEASED!! Thanks for your patience when we called you at odd times of the day and evening and for answering those questions that only someone with your expertise can answer. I noticed at the bottom of your business card that you have a statement that says 'WE MAKE DREAMS COME TRUE.' This is true for Glenn and I and for the young couple that bought our home. Larry, we truly enjoyed working with you. Sincerely, Glenn Watson Judy Watson" John Holland "June 9, 2005 Dear Mr. Williams, My wife and I would like to thank you for the wonderful work you did in selling our Detroit home. After enduring a negative experience with an Oakland County realtor, we were grateful to have a sense of comfort and trust upon meeting you. The fact that our house sat on the market for four months without a single showing left me discouraged and a little skeptical and bitter toward suburban realtors. You may remember how I bombarded you with a myriad of questions regarding the level of interest and commitment suburban realtors have in selling Detroit homes. I'm sure my wife would appreciate me using this time to thank you for tolerating my initial approach. I have to admit that your patience and willingness to explain how homes are listed turned me around. Also, we were amazed to see all the advertising options your office uitilize, and impressed with your knowledge of Detroit and the real estate market overall. But most amazing of all is the length of time our house sat on the market. In just two short weeks we had an offer, and it was definitely the result of your efforts. I would recommend you to anyone. In fact, I already have. Sincerely, John Holland" 6

7 My Customer Satisfaction Rating Janet Baron "November 14, 2005 Dear Larry, Bruce and I would like to thank you for your efforts in finding us a new home. It was a big step for us because we had lived in the same house for almost 30 years. We had a few ideas about what we were looking for in our new home, but it seemed that our priorities changed from week to week the more houses we looked at. You very patiently listened to our observations and comments and came up with several new houses before presented us with ones you thought would fit our requirements. In the end I think we surprised ourselves as well as you by choosing a home on a pond, a feature we didn't think was important to us until we stood in the kitchen and looked out over the water. You explained the whole buying process, step-by-step, the myriad of forms that were to be signed, and you responded quickly to all our calls and questions. We will never know all the work that went on behind the scenes, but we do know that everything went smoothly from beginning to end and we feel very fortunate to have had this association with you. Sincerely, Janet Baron" Cindy and Dan Leckvarcik "December 16, 2008 Dear Larry, We would like to thank you again for having done such a wonderful job for us. Never in a million years did we think we would be out of our home so fast! In fact we had a problem to resolve because of it; we are taking a cruise over the holidays with all of our family, and since we really beleived we were going nowhere fast, in July, we had booked out airfare out of Detroit! Needless to say, we had to work on getting all that rearranged to be able to fly from our area! But it was a great problem to have. We have been in contact with the people that bought our home, and they are loving their decision. She ed me that now that she is there, she doesn't know why she was considering the ranch. So we are pleased that it has worked out for everyone involved. The best to you and yours this holiday season. Merry Christmas! Cindy and Dan Leckvarcik SOLD IN 3 WEEKS!" 7

8 I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly. My Roles and Responsibilities Trusted Advisor SM Comparative Home Analysis Pricing Listing Merchandising Recommendations Estimate of Proceeds Financing Options Seller Disclosure Documents Seller Updates Customer Feedback 8

9 I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality. My Roles and Responsibilities Skilled Negotiator SM Review Offers Answer Objections Expedite Buyers Offer Negotiate Price and Terms Contract Contingencies Finalize Purchase Agreement Complete Negotiations 9

10 I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction. My Roles and Responsibilities Expert Facilitator SM Promote to Real Living Agents Promote to Local Real Estate Agents Yard Sign Multiple Listing Service Marketing Internet Direct Mail Listing Ads In & Out-of-Town Buyer Contacts Showings Open Houses Inspections Property Survey Closing Possession 10

11 Office Phone: Cell Phone: My Web Site: My policy on returning calls: I always answer my phone unless I am in a meeting or on the phone. Immediate communication is very important to me and save everyone time! Stay Connected Anytime. Anywhere. Everyday. Everywhere. 11

12 At Your Service Case Delange – Office Manager Jessica Norlock – Executive Assistant Shelly Johnson – Sales Assistant Meet My Team 12 Shelly Jessica

13 Your reference to sales price of similar properties Guide to developing listing price What is Your Home Worth? Comparative Home Analysis Real Steps – Pricing Your Home 13

14 Proximity to area amenities, schools and destinations Access to major highways and public transportation Structural and mechanical systems Curb appeal and décor Staging for sale Location Property Condition Price is Influenced by Several Factors Interest rates and financing options Competition from other homes Economy and consumer confidence Market Condition Real Steps – Pricing Your Home 14

15 Real Steps – Maximizing Your Sale Interest is Highest in First Few Weeks Finding the Right Buyers 15

16 Real Estate Consumers 90% 89% 61% 45% 40% 25% 9% 7% 4% 3% 90% of buyers start online 24/7 access The best sites have photos, videos, information on taxes, features, neighborhoods and more. 16

17 Real Living Websites – The Most Important Place to List Your Home with Nearly 1.15 million Page Views Each Month Real Livings internet strategy focuses on: Promoting Seller Listings across the web Attracting Qualified Home Buyers Exceptional Online Engagement Incenting User Registration & Regular Use The Real Living Consumer site increases: Search Visibility to Local Home Buyers Internet Listing Channel Partnerships On site Experience and Lead Funneling Lead Routing & Management Features 17

18 Real Living Websites – My Website About Our Team Featured Properties MLS Search Testimonials Purchase Lease Program How To Contact us 18

19 Real Estate Websites Real Living syndicates to these and other top real estate web sites which have a cumulative total of more than 3.5 million unique viewers per day. 19

20 Listing Enhancements – Photos & Property Information Your Property is Featured with: Photos - #1 Feature for Buyers We can display unlimited photos of your home More photos help sell listings Virtual tour links Neighborhood Information Schools, mapping and neighborhood info Buyers Can: Schedule a Viewing Calculate a Mortgage Share with their social network 20

21 Media or methods I take advantage of in this market: Monthly Real Estate magazine ad Monthly/ weekly newsletter and blasts Networking events- auctions, real-estate associations, open houses, national convention etc. Home flyers, yard signs and internet placement Traditional Marketing – Other Media 21

22 Selling Your House is a Complex Process Im with you every step of the way. 22

23 My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests. Lets Get To Work! Im ready to put Premier Service ® to work for you! Larry Williams 23

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