Presentation on theme: "Slide 1 www.danisco.com National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank."— Presentation transcript:
Slide 1 National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank their relative level of sweetness. The most sweet sample as nr.1 and the least sweet sample as nr. 4 Fill in the form : SampleRank of sweetness ( 1,2, 3 or 4. 1 being the most sweet) A3, 9% sucrose B 1, 10% fructose C 4, 10% dextrose D 2, 10% sucrose Your name :
Slide 2 Health & Nutrition aspects of sugars The obesity problem Sugar's role in the obesity problem Are some sugars more healthy than others ? Lars Bo Jørgensen, Product Development Manager, Danisco Sugar Division
Slide 4 We eat less, but gain weight... Source: 1. Danskernes kostvaner Levnedsmiddelstyrelsen og Danskernes kostvaner Fødevaredirektoratet. 2. Ernæringsrådets nyhedsbrev, 2002.
Slide 5 Our energy balance is not in control When energy intake is higher than energy consumption, energy has to be stored in the body => You gain weight ! ENERGY OUTPUT ENERGY INPUT WEIGHT GAIN
Slide 6 A new way of living...
Slide 7 We don't spend all our energy at work...
Slide 8 Where does the energy come from ? Water 0 kcal/g Carbohydrates 4 kcal/g (17 kJ/g) (Starch, sugars, etc.) Protein 4 kcal/g (17 kJ/g) Fat 9 kcal/g (37 kJ/g) Alcohol 7 kcal/g (29 kJ/g)
Slide 9 Sugar supply/consumption per inhabitant in the Nordic countries The graph is based on figures from "Food consumption in the Nordic countries , National annual per capita statistics", Nordic Council of Ministers Figures after 1999 are provided by the Swedish Board of Agriculture, Statistics Denmark, Statistics Norway and Statistics Finland. kilos
Slide 10 Consumption of sugar sweetened products , Sweden Consumption of sugar sweetened products kilos/year per. capita. Source Jordbruksverket Consumption of sugar sweetened products Litres/kilos a year per capita Soft drinks Lemonade, juice Candy and chocolate Ice cream Jam & puree
Slide 11 "Healthy" trends & concepts Low/no fat Low/no sugar Low/no calories Low/no carbohydrates Natural flavours Natural colours Fruit juice Fruit paste No artifical ingredients Organic Prebiotic Fibres Vitamins Minerals Low GI Low/no salt ENERGY FUNCTION NATURAL
Slide 12 Recommandations from the experts ? New Nordic Diet Recommandations, 2004 Fat: Max. 30 E% Protein: E% Carbohydrate: E% -Refined/added sugars should not exceed 10 E% -Fibre intake g/day 30 minutes physical activity per day
Slide 13 How much is 10 E% sugar ? Woman ~ 50 g sugar = 14 cubes/day Man ~ 70 g sugar = 19 cubes/day Children 4-5 years = g sugar/day 6-9 years = g sugar/day years = g sugar/day
Slide 14 Watch the kids ! Source: Udviklingen i danskernes kost med fokus på sukker og alkohol samt motivation og barrierer for sund livsstil, Danmarks Fødevare- og Veterinærforskning. Afdeling for Ernæring Development in sugar intake - % of daily energy intake E %
Slide 15 Consumption of sugar in industry products
Slide 16 Shall we try to make a "copy" of our existing product, but with less sugar ? Shall we go for less sugar + less energy or "just" less sugar ? How to replace the functional properties of sugar ? Industry products with reduced sugars
Slide 17 The traditional productThe wish for a new product 1800 kJ/ 100 gram900 kJ/ 100 gram A challenge
Slide kJ/ 100 gram900 kJ/ 100 gram A potential practical result
Slide 20 SweetenerRelative sweetness Energy value, kJ/g Energy per sweet eqv, kJ/g SE Sugar / Sucrose1,017 Raw / brown sugar~1,017 Invert sugar1,017*17 Fructose1,0-1,31715 Glucose0,6-0,71726 Lactose0,41743 Maltose0,51734 Glucose syrup0,4-0,617*34 Tagatose0,967 * dry basis Energy in sugars