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Slide 1 www.danisco.com National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

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Presentation on theme: "Slide 1 www.danisco.com National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank."— Presentation transcript:

1 Slide 1 www.danisco.com National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank their relative level of sweetness. The most sweet sample as nr.1 and the least sweet sample as nr. 4 Fill in the form : SampleRank of sweetness ( 1,2, 3 or 4. 1 being the most sweet) A3, 9% sucrose B 1, 10% fructose C 4, 10% dextrose D 2, 10% sucrose Your name :

2 Slide 2 www.danisco.com Health & Nutrition aspects of sugars The obesity problem Sugar's role in the obesity problem Are some sugars more healthy than others ? Lars Bo Jørgensen, Product Development Manager, Danisco Sugar Division

3 Slide 3 www.danisco.com

4 Slide 4 www.danisco.com We eat less, but gain weight... Source: 1. Danskernes kostvaner 1995. Levnedsmiddelstyrelsen og Danskernes kostvaner 2000-2001. Fødevaredirektoratet. 2. Ernæringsrådets nyhedsbrev, 2002.

5 Slide 5 www.danisco.com Our energy balance is not in control When energy intake is higher than energy consumption, energy has to be stored in the body => You gain weight ! ENERGY OUTPUT ENERGY INPUT WEIGHT GAIN

6 Slide 6 www.danisco.com A new way of living...

7 Slide 7 www.danisco.com We don't spend all our energy at work...

8 Slide 8 www.danisco.com Where does the energy come from ? Water 0 kcal/g Carbohydrates 4 kcal/g (17 kJ/g) (Starch, sugars, etc.) Protein 4 kcal/g (17 kJ/g) Fat 9 kcal/g (37 kJ/g) Alcohol 7 kcal/g (29 kJ/g)

9 Slide 9 www.danisco.com Sugar supply/consumption per inhabitant in the Nordic countries The graph is based on figures from "Food consumption in the Nordic countries 1965-1998, National annual per capita statistics", Nordic Council of Ministers 2001. Figures after 1999 are provided by the Swedish Board of Agriculture, Statistics Denmark, Statistics Norway and Statistics Finland. kilos

10 Slide 10 www.danisco.com Consumption of sugar sweetened products 1980-2001, Sweden Consumption of sugar sweetened products 1980-2001 kilos/year per. capita. Source Jordbruksverket Consumption of sugar sweetened products Litres/kilos a year per capita Soft drinks Lemonade, juice Candy and chocolate Ice cream Jam & puree

11 Slide 11 www.danisco.com "Healthy" trends & concepts Low/no fat Low/no sugar Low/no calories Low/no carbohydrates Natural flavours Natural colours Fruit juice Fruit paste No artifical ingredients Organic Prebiotic Fibres Vitamins Minerals Low GI Low/no salt ENERGY FUNCTION NATURAL

12 Slide 12 www.danisco.com Recommandations from the experts ? New Nordic Diet Recommandations, 2004 Fat: Max. 30 E% Protein: 10-20 E% Carbohydrate: 50-60 E% -Refined/added sugars should not exceed 10 E% -Fibre intake 25-35 g/day 30 minutes physical activity per day

13 Slide 13 www.danisco.com How much is 10 E% sugar ? Woman ~ 50 g sugar = 14 cubes/day Man ~ 70 g sugar = 19 cubes/day Children 4-5 years = 30-35 g sugar/day 6-9 years = 40-50 g sugar/day 10-13 years = 50-55 g sugar/day

14 Slide 14 www.danisco.com Watch the kids ! Source: Udviklingen i danskernes kost 1985-2001 med fokus på sukker og alkohol samt motivation og barrierer for sund livsstil, Danmarks Fødevare- og Veterinærforskning. Afdeling for Ernæring 2004. Development in sugar intake - % of daily energy intake E %

15 Slide 15 www.danisco.com Consumption of sugar in industry products

16 Slide 16 www.danisco.com Shall we try to make a "copy" of our existing product, but with less sugar ? Shall we go for less sugar + less energy or "just" less sugar ? How to replace the functional properties of sugar ? Industry products with reduced sugars

17 Slide 17 www.danisco.com The traditional productThe wish for a new product 1800 kJ/ 100 gram900 kJ/ 100 gram A challenge

18 Slide 18 www.danisco.com 1800 kJ/ 100 gram900 kJ/ 100 gram A potential practical result

19 Slide 19 www.danisco.com The "simple" solution ! 1800 kJ/ 100 gram

20 Slide 20 www.danisco.com SweetenerRelative sweetness Energy value, kJ/g Energy per sweet eqv, kJ/g SE Sugar / Sucrose1,017 Raw / brown sugar~1,017 Invert sugar1,017*17 Fructose1,0-1,31715 Glucose0,6-0,71726 Lactose0,41743 Maltose0,51734 Glucose syrup0,4-0,617*34 Tagatose0,967 * dry basis Energy in sugars

21 Slide 21 www.danisco.com The nutritional aspects of cane sugar

22 Slide 22 www.danisco.com Thank you for your attention !


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