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About BlueFocus BlueFocus PR BlueFocus PR About Us About 500 employees23 Regional offices in ChinaHeadquartered in BeijingFounded in 1996.

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Presentation on theme: "About BlueFocus BlueFocus PR BlueFocus PR About Us About 500 employees23 Regional offices in ChinaHeadquartered in BeijingFounded in 1996."— Presentation transcript:

1

2 About BlueFocus

3 BlueFocus PR BlueFocus PR About Us About 500 employees23 Regional offices in ChinaHeadquartered in BeijingFounded in 1996

4 BlueFocus PR BlueFocus PR Global Status In The Holmes Report Asian Consultancy Report Card 2008, BlueFocus won Greater China Consultancy of the Year. In August 2007, Holmes Group published a list of the 250 largest PR companies in the world, among which BlueFocus ranked 75 th, the only Chinese firm to win an entry in the authoritative annual publication. In 2006, BlueFocus won 2 nd place for Consultancy of the Year in Asia Pacific PR Awards, which marked the first time a local Chinese PR agency had ever won the public relations industrys highest accolade in Asia Pacific. HolmesReportHolmesReport AWARDS 2006

5 BlueFocus PR BlueFocus PR Global Status BlueFocus ranks 122th in Forbes China Up and Comers 2009 the only PR company on the list. ForbesForbes

6 BlueFocus PR BlueFocus PR National Status BlueFocus has been one of the Top 10 national PR companies for several years (source: CIPRA) Leading position in China PR industry with revenue exceeding RMB 300 million in 2009 BlueFocus won 1 Excellence, 1 Issue, 8 Gold and 16 Silver awards in China Golden Awards For Excellence in PR BlueFocus provides service for leading brands across different fields, of which 30 are among the Fortune 500 Other Awarded Cases Other Awarded Cases Cisco CEO John Chambers Visit to China UFIDA Domestic A-share Issued GSK Hepatitis B Prevention Event Sony Notebook Crisis Management of Battery Recall Ebay Network Pauction of Zhou Xingchis Voice Estée Lauder Lighting Ceremopny in Water Cube "Tough little Y Online Promotion for Lenovo Ideapad Y450 Wrigley Hope Library Project Excellence Award Excellence Award Lenovo Olympic Promotion Issue Award Issue Award BMW Corporate Image Management System

7 BlueFocus PR BlueFocus PR Advantages Senior consultant team with diversified background Regional service networks all over the country Abundant experience in crisis management Leading Online IMC company with rich experience of serving various brands Strategic partnership with leading local CSR consulting agency Renowned media relationship

8 BlueFocus PR BlueFocus PR Industries and Practices IndustriesPractices High-tech Auto & Industrial Products FMCG Healthcare Finance Others Brand Publicity Media Relations Crisis & Issues Management CSR Product Promotion E-Marketing & E-PR Event Management Public Affairs

9 BlueFocus PR BlueFocus PR Our Clients Fortune 500

10 BlueFocus PR BlueFocus PR Our Clients Fortune 500

11 BlueFocus PR BlueFocus PR Our Clients

12 Case Studies

13 BlueFocus PR BlueFocus PR Brand Publicity Launching Lenovo: Legend changes name to Lenovo Group Limited Sony-Lang Lang piano recital: Sony announces global branding strategy and objectives in China market Passionate dialogue & unyielding lifethe master- level dialogue between Toyota designer and Zhang Yimou Sony Ericsson Cyber-shot series promotion Xu Jinglei becomes the image ambassador of Sony Ericsson

14 BlueFocus PR BlueFocus PR Super T on Lotus Leaf Most thin Thinkpad T launch Super T on Lotus Leaf Most thin Thinkpad T launch Canon Ixus new product Launch party Canon Ixus new product Launch party Toyota 2009 New Camry launch Toyota 2009 New Camry launch Product Promotion

15 BlueFocus PR BlueFocus PR Media Relations GSK media Executives seminar GSK media Executives seminar Chrysler Mid-autumn Festival media club BMW opera and photography club

16 BlueFocus PR BlueFocus PR E-Marketing & E-PR Monitor/analysis/report BBS communication Blog communication Video communication Product ranking optimization Search engine optimization SNS marketing Fans club marketing Media buying Website design & operation BlueFocus, the leading Online IMC company, has abundant experience in E-marketing and E-PR, with its revenue of 2009 reaching RMB 80 million. Services included:

17 BlueFocus PR BlueFocus PR Advantages in E-Marketing & E-PR Advanced Technique Pioneer ing and reliable monitoring system developed with leading technical organization Rich Online Media Resources Partnership with internet media resources, such as Tianya, Baidu, Sohu, Tencent, Mop, Renren, Youku and Tudou Abundant Experience and Successful Cases Solid Team and Comprehensive Partners Professional team with over 100 members; Over 50 Internet partners covering all fields of E-Marketing and E-PR Deep Understanding of Internet Serving internet clients such as Baidu,Sina, Sohu, Tencent, Mop, Renren, Amazon and Ebay

18 BlueFocus PR BlueFocus PR Sony Ericsson Fans Club Cases in E-Marketing & E-PR GTMC Highlander Across Life Sohu Blog Contest Attract 214,092 participants; Essay collection of 10,960 articles; Nearly 5 million PV of Highlander Minisite; About daily PV of Highlander Minisite Lenovo Tough Little Y– Promote Lenovo Idea Pad Y450 More than 1.3 million clicks on Tianya; More than 17,000 Replies; More than 2 million webs on Google Search; Active mainstream media coverage Li Ning E-community Li Ning Brand Building & Management 125,000 registered users with 1000 of monthly new theme, accounting for 36% -45% of official network traffic (an independent IP) Sony Ericssons Official Fans Club on KaiXin Current number of fans reached 103,592; TOP3 on fans group rankings

19 BlueFocus PR BlueFocus PR Typical crises we handled over the last years: Crisis Management Lawsuit by Cisco against Huawei over IPR infringement Kerry Oils & Grains Golden Dragon Fish crisis Nippon Paints Dragon advertisement incident Lawsuit by GM against Chery over unfair competition Recall of Sony laptop batteries GSK lawsuit crisis in Hangzhou Carrefour boycott Crisis DuPont Titanium Dioxide crisis

20 BlueFocus PR BlueFocus PR Event Management 2008 Jeep® Camp sponsored by Chrysler was held, with a total of 1,600 participants, most of whom were Jeep® owners and off-road enthusiasts. Lenovo launched its hero product ThinkPad X300, an ultra-thin notebook computer.

21 BlueFocus PR BlueFocus PR 2009 Estee Lauder Pink Ribbon lighting ceremony in Water Cube 2009 Estee Lauder Pink Ribbon lighting ceremony in Water Cube Sony Ericsson Tennis Sponsorship -- China Open Sony Ericsson Tennis Sponsorship -- China Open Event Management

22 BlueFocus PR BlueFocus PR Corporate Social Responsibility Cisco launched a series of activities utilizing its advantages in networking to improve education at schools in China AMD launched Morning Star Campaign for children in Chinas western region Pfizer Champix No Smoking Day, in the name of No smoking for one hour, Pfizer help smokers to quit smoking by using Champix.

23 BlueFocus PR BlueFocus PR Sports Marketing Ferrari F1 carries AMD – AMD sponsors Team Ferrari in F1 racing China Unicom held a cerebration party in honor of Chinas Ping Pong team for its success during the Beijing Olympics Go China Go!The signing ceremony for Canons sponsorship of the 2008 China Super Leagues soccer games Shell Helixs You are uncommon, and you can be extraordinary - go to Italy to drive together with Michael Schumacher campaign

24 BlueFocus PR BlueFocus PR Celebrities Event Karen Mok became Canon IXUS brand ambassador 2006 Canon Spring Product Launch Xu Jinglei became ambassador for products using AMD Mobile Athlon 64 Nokia Campaign – Discover another side of yourself with Wang Lee Hom

25 BlueFocus PR April, 2012


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