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Eco-consciousness and Customer Protection ECO-LOGIC „Changing Approach to the Environmental Issues and Transmitting Knowledge in the Southern Great Plain.

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Presentation on theme: "Eco-consciousness and Customer Protection ECO-LOGIC „Changing Approach to the Environmental Issues and Transmitting Knowledge in the Southern Great Plain."— Presentation transcript:

1 Eco-consciousness and Customer Protection ECO-LOGIC „Changing Approach to the Environmental Issues and Transmitting Knowledge in the Southern Great Plain Region ” KEOP-6.1.1/B/ The aim of the project is to raise awareness of the environmental issues among the young and adult population; and to measure the changes caused by the project The main topics of investigation: – energetics – purchasing – waste material – health-and-environment conscious lifestyle

2 The processed questionnairesquantity 5.1 students teachers population1817 Altogether3964 The research Getting information by means of questionnaires: March 2010 – November 2010

3 Details from the study The definition of ” environment” What do you mostly mean by the notion of ”environment ” ? 1 – the surroundings of your residence 2 – the lands, waters and air 3 – the Earth Students before the campaign Students after the campaign Theachers before the campaign Theachers after the campaign Population before the campaign Population after the campaign Students before the campaign the surroundings of your residence the lands, waters and air the Earth Students after the campaign Teachers before the campaign Teachers after the campaign Population before the campaign Population after the campaign

4 Waste separation Why do you have to collect faulty electrical appliances selectively?After Campaign „ We can recycle them ”90,5 % „I can buy a new one then"5.8 % „They are useless objects at home”3,7 % Béke Utcai Primary School- recycling Béke Utcai- buying a new one Dózsa György Primary School- recycling Béke Utcai-useless objects Dózsa György-buying a new one Dózsa György-useless objects Arany János Primary School-recycling Arany János-buying a new one Arany János-useless objects Before campaign After campaign

5 Conscious purchases Which apples would you buy at the market?Before the campaign After the campaign Apples from the Netherlands38,9 %29,3 % Hungarian apples which received maturation treatment44 %29,8 % Apples from Slovakia sprayed by nettle juice17,1 %41 % Béke Utcai Primary School- from the Netherlands Béke Utcai- Hungarian ones Dózsa György Primary School- from the Netherlands Béke Utcai-Slovakian ones Dózsa György-Hungarian ones Dózsa György-Slovakian ones Arany János Primary School-from the Netherlands Arany János- Hungarian ones Arany János-Slovakian ones Before campaign After campaign Béke Utcai Primary School- from the Netherlands Béke Utcai- Hungarian ones Dózsa György Primary School- from the Netherlands Béke Utcai-Slovakian ones Dózsa György-Hungarian ones Dózsa György-Slovakian ones

6 Conscious purchases How do you do your shopping? Before campaign After campaign „I buy products on sale; later I might need them”10,10%8,80% „I buy the products which I need at the moment of shopping” 18,60%30,10% „ I buy those products which are on my shopping list”71,30%61,10% Béke Utcai Primary School- products on sale Béke Utcai- products needed at the moment of shopping Dózsa György Primary School- products on sale Béke Utcai-shopping list Dózsa György-products needed at the moment of shopping Dózsa György-shopping list Arany János Primary School-products on sale Arany János-products needed at the moment of shopping Arany János-shopping list Before campaign After campaign

7 Teachers How well are the students informed about conscious purchases? Before campaignAfter campaign They are quite well informed5,0%12,0% They are moderately informed72,5%41,3% They lack considerable amount of information22,5%46,7% Well informedModerately informedLack information Before campaign After campaign

8 Teachers Have you got effective methods to teach students how they can be conscious customers? Before campaignAfter campaign „I don’t have effective methods”15,0%5,3% „I have few good ideas”32,5%42,7% „I have a lot of good ideas”52,5%52,0% No effective methods Before the campaign After the campaign Few effective methods Lots of effective methods

9 The influence of the Eco-Logic campaign on the way of thinking Population How did this campaign raise your awareness of the environmental issues?After campaign „I started to save on energy”30,1% „I started to separate waste ”21,5% „I became a conscious customer”7,4% „I try to protect my health against the harmful effects of the environment”10,9% „I pay more attention to the environmental effects”30,1% I pay more attention to the environmental effects I protect my health against the harmful effects of the environment I try to be a conscious customer I separate waste I save on energy After the campaign

10 The influence of the Eco-logic campaign on the way of thinking population Giving preference to the Hungarian products Teachers before campaign Teachers after campaign Population before campaign Population after campaign Not important16,3%13,3%10,0%9,4% Moderately important 83,7%86,7%42,1%40,1% Very important--48,0%50,5% Teachers after the campaign Population before the campaign Population after the campaign Teachers before the campaign Not important Moderately important Very important

11 The influence of the Eco-logic campaign on the way of thinking Population Giving preference to products which have environmentally friendly packaging Teachers before the campaign Teachers after the campaign Population before the campaign Population after the campaign not important40,5%13,3%13,4%11,9% moderately important59,5%86,7%43,1%40,7% very important--43,5%47,4% Teachers before campaign Teachers after campaign Population before the campaign Population after the campaign Not importantModerately importantVery important

12 ARE YOU ALWAYS A WISE CUSTOMER? Research on the purchasing habits and motivations of secondary school students: 2009 Whose opinion do you accept before and during shopping? Number of case s Percentage Close friend27630,5 Parents24326,9 No need for advice 15817,5 Partner11412,6 Family member596,5 An expert232,5 An acquaintance141,5 The shop assistant 121,3 Other persons6,7 ALTOGETHER905100,0 Close friend Parents No need for advice Partner Family member An expert The shop assistant Other persons An acquaintance

13 ARE YOU ALWAYS A WISE CUSTOMER ? Research on the purchasing habits and motivations of secondary school students: 2009 Who is the person who has an effect on you? Is there anybody who can persuade you to change your habits? Number of cases Percentage Such a person doesn’t exist 28030,8 Partner24827,3 Parents14015,4 Close friend12613,9 Other persons353,9 Family member333,6 An acquaintance202,2 Favourite celebrity151,7 Teacher111,2 ALTOGETHER908100,0 Close friend Parents Such a person doesn’t exist Partner Family member An acquaintance Other persons Favourite celebrity Teacher

14 Ecology: conscious customer


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