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Making the Case for Afterschool Tools, Resources and Techniques to Build Financial, Political and Community Support for your Program

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Presentation on theme: "Making the Case for Afterschool Tools, Resources and Techniques to Build Financial, Political and Community Support for your Program"— Presentation transcript:

1 Making the Case for Afterschool Tools, Resources and Techniques to Build Financial, Political and Community Support for your Program Afterschool Alliance

2 What Well Cover Making the Case: Public Wants & Needs Afterschool Afterschool Outcomes Benefits to Bottom Line Policy Matters: Funding & Resources for Afterschool National State and Local What You Can Do: Events, Media & More

3 The Need Is Clear Parents of 28 million kids work outside the home million, or 25%, of the countrys K-12 youth take care of themselves after school. 3 to 6 p.m. are the most dangerous hours for kids. Juvenile crime soars Peak hours for drugs, alcohol, cigarettes and sex Lack of physical activity/obesity Parents of 15 million children would sign up for an afterschool program – if one were available.

4 Demand for Afterschool Programs 83% of voters agree – children need a place to go afterschool that is organized, safe, and educational 76% - newly elected officials in Congress should increase funding for afterschool 69% of voters - support tax increase 94% Democrats, 83% Independents, 71% Republicans – theres a need for an organized, safe place for children and teens afterschool Source: Afterschool Alliance Poll conducted by Lake, Snell, Perry & Associates, Inc., November 2006 and 2008

5 Benefits of Quality Afterschool Programs Improved Test Scores and Grades 21 st CCLC participants nationwide43% improved reading scores, 42% improved math scores In California, higher academic achievement, test scores In Ohio, higher scores in every subject tested Oct 2007 study – big gains in test scores, work habits Improved School Attendance, Engagement in Learning More likely to come to school, stay in school and graduate In NY, higher daily attendance and credit accumulation In Chicago, higher class attendance, lower course failure, higher graduation rates Los Angeles program reduced drop out rate by 20%

6 Benefits of Quality Afterschool Programs Improved Social and Emotional Behavior Lower truancy, drug use, violence teen pregnancy Greater self-confidence Develop leadership, critical thinking, team-building skills Improved Health and Wellness Structured physical activities, healthy snacks help prevent weight gain tied to inactivity after school and during summer

7 Benefits to Bottom Line Rose Institute Every dollar invested in afterschool programs saves taxpayers at least $3 Catalyst Study (December 2006) New Catalyst Study - $50-$300 billion/year due to lost productivity PCAST – Parental Concern about Afterschool Time Low-income and minority parents are much more likely than higher-income, white parents to have trouble finding high-quality, convenient and affordable programs. Corporate Voices for Working Families After School For All: A Call To Action From The Business Community

8 Whos Doing What

9 Federal Afterschool Policy 21 st Century Community Learning Centers $100 million increase for FY08 Senate proposed level funding, House proposed increase of $50 million NCLB authorized $2.5 billion Other sources of afterschool money: CCDBG, Safe and Drug Free Schools, OJJDP, SES, Department of Agriculture New Initiatives: Rural Afterschool and Afterschool for Older Youth American Recovery and Reinvestment Act FY Amount Appropriated Amount Called for in NCLB 2002$1 billion$1.25 billion 2003$993.5M$1.5 billion 2004$991M$1.75 billion 2005$991M$2 billion 2006$981M$2.25 billion 2007$981M$2.5 billion 2008$1.1 B$2.5 billion Federal Funding Picture

10 State Afterschool Policy States Take on Afterschool Challenge 38 Statewide networks working to build supportive afterschool systems 26 Governors held Afterschool Summits 50 Governors Proclamations for Lights On Afterschool Creative and Diverse Ways to Fund Afterschool

11 States & Afterschool in 07 and 08 CA – $550 million to K-8 programs - ASES WV – Partnership between Americorps, Universities, DOE GA – $14 million to school- and community- based afterschool programs through TANF, renewed for FY09, plus $20.3 million in one-time funds MA – $5.5 million in state funding NJ – $14.6 million in state funds to NJ After 3 PM OH – $10 million in TANF funds to support afterschool programs in targeted communities TN – $12.5 million unclaimed lottery funds (LEAP) MN – $5+ million over two years NY – $9.4 million through a mix of state and TANF funds WA – $3 million for programs and professional development CT – $5.5 million in new state funds


13 What You Can Do

14 Making Afterschool a National Priority Nationally: Need a strong, broad diverse coalition of organizations & individuals to champion afterschool for all Afterschool for All Campaign 160+ Lights On national partners Afterschool for All Challenge Business stakeholder groups Coordinate advocacy and awareness work with allies who support expansion of afterschool, e.g., YMCA, PTA. Especially on federal legislation Share knowledge with those with common interests: e.g. literacy, health, service learning Community-Level: Need active, diverse, confident field of local programs, stakeholders & supports Systems approach Communications & advocacy training and tools Policymaker & opinion leader engagement Parent & grassroots empowerment Develop steady streams of resources and provide updates, information and best practices Connect community efforts on local wellness policies for youth 7,000 local Lights On sites Community-school partnerships State-Level: Need capable, influential networks to push for expansion and support quality afterschool Mott funded state networks Work with state agencies Identify new funding streams for afterschool Provide technical assistance to state level advocacy Support Governor's Summits Train/develop state leadership Media strategy Support intermediaries

15 Know Your Allies Afterschool Providers House & Senate Afterschool Caucuses CEOs, Police Chiefs, District Attorneys, Parents and more Youth State and citywide leaders

16 Use Events to Boost Profile, Build Relationships Generate Media Coverage Make Afterschool An Election Year Issue Contact Congress Tap Afterschool for All campaign Position your program and issues du jour

17 Arrange a Site Visit Ask your Members of Congress, local policy makers and media to visit your afterschool program: Help your elected officials and your community establish a personal connection to afterschool by inviting them to visit a program and see firsthand how it is helping kids and families Find the home district address and phone number for your elected officials. Identify a few dates during the next Congressional recess when you could host a tour of your program. Call the district office. Before the visit: Identify youth, parents, program staff, school officials and community partners who would be convincing spokespeople for your program. What to do the day of the visit.

18 Ten Steps to Media Coverage 1. Create a Media List. 2. Invite the Public. 3. Identify your 2-3 key messages. 4. Structure events with media in mind. 5. Appeal to the press, build relationships. 6. Issue news releases. 7. Develop press kits. 8. Manage media at your events. 9. Event management. 10. Reap the benefits of your work!

19 Additional Media Strategies Newspaper Opinion Page Contact with radio and TV stations to promote your programs via public service announcements.

20 October 22, 2009

21 Lights On Afterschool! Annual nationwide event Brings attention to the need for afterschool programs and resources 7,500+ events and 1 million Americans nationwide National Chair Governor Arnold Schwarzenegger; Kevin Sorbo and Rhea Perlman as spokespeople Thousands of newspaper & TV stories Build relationships w/ business community, neighborhood leaders, elected officials

22 Afterschool & Elections Get afterschool on the radar of policy makers and candidates Learn the rules of non-profit lobbying Present a Candidate Kit to those running for office in your community Includes materials on latest afterschool research and outcomes, polling data and needs assessments Use the Campaign Kit during an election year to raise awareness about the need for afterschool Includes materials for reaching out to media, community partners and policy makers Provides actions for varying tiers of election involvement – you dont have to run a full campaign!

23 Contact Congress Call, write or Meet district staff Afterschool for All Challenge Premier afterschool event in the nations capital Honoring leaders in Congress and in the States Let Members of Congress hear from you and your youth about afterschool

24 Afterschool for All Show your support for afterschool programs and what they do for our children, families and communities Register your support & be recognized by Afterschool for All campaign Thousands of leaders, organizations and businesses already on board Sign up at

25 Afterschool Alliance Resources Facts & Research Subscribe to the Afterschool Advocate Program Toolbox – Funding, Media & Reaching Policy Makers Policy & Action Center

26 Rivka Burstein-Stern Field Outreach Coordinator Afterschool Alliance


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