Presented Joint Ventures by Michel J. Brassard

Presented Joint Ventures by Michel J. Brassard
A world of opportunity for the taking! Presented by Michel J. Brassard Joint Venture Specialist Windsor Public Library Central Branch December 17, 2010 ManObec Joint Ventures C:

A world of opportunity for the taking!
Joint Ventures A world of opportunity for the taking! Who is Michel Brassard? Business person for last 25 years, owing, or managing numerous different types of businesses: Factory, Retail Bakery, Distribution, Gas Bar, Restaurant, Janitorial Services, Entertainment Venue, Bar, Medical Laboratory, Grocery Stores, Commercial and Residential Real Estate, Seminars, Employment Counselling, etc School of Hard Knocks PHD in street smart business techniques Business, & Marketing Consultant Joint Venture Specialist “Hell, there are no rules here - we're trying to accomplish something ” Thomas A. Edison ManObec Joint Ventures

Joint Ventures Today you will learn the basics of Joint Ventures
A world of opportunity for the taking ! Today you will learn the basics of Joint Ventures • Principals • Strategy of Join Ventures • Strategic alliances • Resources Marketing & Promotion 7 Sentence marketing plan 20 marketing mistakes 100 guerrilla marketing weapons Business development Strategy of pre-imminence Power Parthenon strategy 12 Pillars of business growth Business quotes to live by Business Resources Evaluations Double O matrix evaluation Case studies ManObec Joint Ventures “WIN WIN ” IT’S A CLICHÉ BUT IS IT EVER TRUE”

Joint Ventures A world of opportunity for the taking! Joint venture is a mind set • Very few people have all the money they want! • Very few people capitalize on, or exploited , or tapped all the opportunity they want! • Very few people don`t have problems they would like to fix but don`t know how to do it! • Most people don`t want to work hard! What could you get from others ? What do you have to offer to others? “Do not follow where the path may lead. Go instead where there is no path and leave a trail ” Anonymous ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! Are you in the proverbial box? YOU COULD YOU LIVE OUTSIDE YOUR BOX ? patterns all you do thoughts actions ManObec Joint Ventures “If you don't drive your business, you will be driven out of busines “ B.C. Forbes

Joint Ventures A world of opportunity for the taking! Stories: A busy hotel existed in early 1930s that needed to do renovations to the lobby Summer trip to an island with a girl friend led to a discovery that you all know Biggest problem I see out there, is people are thinking very rigidly That’s the way its done Mr. Brassard! It’s been so forever! Really Kathy! What if we could ManObec Joint Ventures “ Life is a box of chocolate, you never know what you are going to get” Forest Gump

Joint Ventures A world of opportunity for the taking! PRINCIPAL # 1 Use your creativity! Stepping out of conventional thinking will liberate you to explore possibilities “ Marketing & Sales are the drivers of a business, without them, don’t need, inventory, building, or even other departments ” Peter F. Drucker ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! PRINCIPAL # 2 Leverage is good ! Using other peoples: • Money • Capital Investment • Credibility • Marketing Resources • Technology Investments • Direct Mail Piece • Staff ManObec Joint Ventures “Give a lever long enough and I can lift the world“ Archimedes

PRINCIPAL # 3 Joint Ventures Your network is a gift from God.
A world of opportunity for the taking! PRINCIPAL # 3 Your network is a gift from God. It can get you anything you want The average person knows 250 people 250x250=62.5 K /3 of Windsor 250X250X250=15.6 M ½ of Canada 250X250X250X250= 390 M All of the USA + Canada What could you accomplish, if you just asked for help nicely ? Fastest way to influence over someone is to give first! ManObec Joint Ventures “ When the going gets tough, the tough get going ” Military quote

Joint Ventures A world of opportunity for the taking! PRINCIPAL # 4 Got a problem ? Exercise what if thinking! We did this way We changed it It actually worked  What if ? is the best question in the world of joint ventures. ManObec Joint Ventures “ Joint Venture is a way of thinking and a way of life “ Jay Abraham

Joint Ventures A world of opportunity for the taking! What is a Strategic Alliance • Strategic alliances are nothing more than old fashion partnering with a strategic twist. • Means to dramatically expand and enhance your ability generate markets / business / clients- customers / image / posture / profitability all with minimal expenditure of time effort / expense / manpower / risk. • Opportunities are limitless. Only limited to your inventiveness your ability to look inside and out. ManObec Joint Ventures “Perpetual optimism is a force multiplier” Collin Powel

A world of opportunity for the taking! Strategic alliance is a
Joint Ventures A world of opportunity for the taking! Strategic alliance is a two way street What do you have to offer them? You Joint Ventures Them What do they have to offer you? → → “Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them” W. Edward Demming ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! 9 Major Benefits of a Strategic Alliances • Achieve advantages of scale, scope or speed • Increase market penetration • Enhance competitiveness in local, national, or international markets • Enhance product development • Develop new business opportunities through new products and services • Expand market development • Diversity • Create new businesses • Reduce costs “Its what you learn after you know everything that counts” John Wooden ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! Types of Alliances • Joint Ventures • Co-Branding • Host - Beneficiary • Equity Partnerships • Endorsements • Flipped Business Opportunities • Acquired Assets • Acquired Distribution Networks • Acquired Leads • License or Acquired Licensee • Reclamation • Sales Force • New Products/Markets • eBusiness “The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail” Napoleon Hill ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! Implementing Alliances & Acquisitions What do you possess? • Products / services • Distribution channels • Sales personnel • Sales methodology • Technology (software/hardware systems) • Other productive processes/methodology • Facilities & equipment • Underutilization • Intellectual property / Technical abilities • Brand / Good will / Trust with specific groups • Markets / media/ • Core competencies ManObec Joint Ventures “The secret of business is to know something that nobody else knows” Aristotle Onassis

Joint Ventures A world of opportunity for the taking! Expanding Your Growth Possibilities • Who are the people / businesses I want to reach? • What other products, services and options do people typically purchase prior to buying or using your type product / service? • Who provides those product / services? • What products / services, etc., do people typically need and / or acquire along with or in order to optimally use your product or service? • What events, activities or changes typically occur to cause someone to want or need your various products / services? • What other products / services does the key decision maker I am targeting also buy? • What assets do I need that I do not have? “There are no secrets to success. It is the result of preparation, hard work, and learning from failure” Collin Powell ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! Expanding Your Growth Possibilities • What periodicals /advisory materials are used by the market I want to reach?Who provides those product / services? • What problem or opportunity does your product / service solve for your prospect / client? • What other type of business, organization, profession etc., has more to gain than even you do by seeing you either acquire a client, or sell a specific product, service or combination? And why? • What other market or industry could use / benefit from my product, selling system or methodologies? • What is the MNW of my client / prospect worth to someone else? • What are your highest margin products or services? • What are your highest repeat purchase products or services? “ To be successful, you have to have your heart in your business, and your business in your heart” Thomas Watson, Sr. ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! Expanding Your Growth Possibilities • What logical products can be created by you, acquired by you, can be adapted / adopted? • What markets could your products or services also apply or translate to? • What related fields could you penetrate? • What parallel universes are most similar to yours? • What other business markets, products or services have you been thinking about? • Look for additional alliances, markets: • Take on their products or services • Provide services, functions • Share personnel, facilities • Sell equity or buy equity • Develop referral/alliance feeder program “ The mind that created the problem is not the mind that will solve it ” US Senators at USA auto industry bailout hearings ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! Making The Successful Deal • An alliance is rarely a perfect match made in heaven • Thoroughly analyze your options Where / what the real leverage is in every deal What do you expect to gain from the alliance deal • Don’t try to structure a deal, instead architect a successful business • All deals must be structured fairly ManObec Joint Ventures “The only limit to your impact is your imagination and commitment” Anthony Robbins

Joint Ventures A world of opportunity for the taking! Contact How to present your proposition Host Beneficiary using preemptive presentation • Phone contact-rules to follow. • Pre-contacting by letter. • What you need to do. • Identifying in advance probable objections, resistance points you’ll encounter. • Preparing in advance your response to possible objections. “How do I know it’s not going to take away my clients?” “I want control. I don’t like you having control of my clients.” “How do I know I’ll get paid?” “It’s not the business we are in.” “ There's no good idea that can't be improved on ” Michael Eisner ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! Traps To Avoid • Failing to take the time to select the right partner(s) • Failing to plan for flexibility and change • Failing to agree on objectives and goals • Failing to plan properly for integrated growth requirements Host • Keep Flexible (non exclusive agreements) • Optimize and leverage the split • Make sure you profit from the beneficiary - ROI Beneficiary • Conservative • Honest • Automatic renewal and exclusive agreements • Provisional agreements ManObec Joint Ventures “Hire character. Train skill Peter Schutz

Joint Ventures A world of opportunity for the taking! Closing deals by being Strategic • Understanding the psychology from both sides • How do and should you look at Joint Ventures, Alliances,Endorsements? • How should you look at people committed to you to do the deal? • Taking away the risk for both sides • Incremental gains • Margin net worth factor • Strategic advantage • Preemptive opportunities • Perception advantage “To be successful, you have to have your heart in your business, and your business in your heart” Thomas Watson, Sr. ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! 20 Mind Expanders • Rent / Lease / Sell Joint Venture Dirigibles / Blimps. • Teach companies how to sell on performance. • Generate leads / inquiries for other companies. • Fund the mark down bandit. • Short-term point of purchase promotions. • Funding infomercials for local merchants, professionals or businesses. • Buying assets from marginal / struggling / distressed companies • Buy phone numbers / customer / prospect lists from bankrupt / going out of business companies. “Government in the Canada today is a senior partner in every business in the country. ” Norman Cousins ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! 20 Mind Expanders Continued • Reactivating / re-purposing inactive customers. • Build anybody’s business by funding and offering free trials, i.e., custom car wash. • Paying for consultants - reselling there services on contingency. • Converting one time sales into on going TFN services Coaching, Tree Trimming, Carpet Cleaning. • Buy phone numbers / customer / prospect lists from bankrupt / going out of business companies. • Real Estate farm building. • Finance the cost of underwriting the risk of adding risk reversal to a company’s offer. “Begin with the end in mind ” Stephen Covey ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! 20 Mind Expanders Continued • Take a piece of enhancement in exchange. • Fund / create table top display cards for restaurants. • Create home-buying centers in upscale apartment complexes. • Fund direct or telephone sales departments • Finance the cost of underwriting the risk of adding risk reversal to a company’s offer. • Buying options or regional / local advertising and reselling rights on a market by market, industry by industry basis. • Funding trials for network marketers. • Selling envelopes with copywriting. • Marketing arbitrage of seminar seats. “ There's no good idea that can't be improved on ” Michael Eisner ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! Invest in yourself You are only as valuable as what you know! Good sales, marketing foundation is a must! Good teachers: Blair Singer Brian Tracy Good Communications: Joint a Toastmaster club Windsor Toastmaster Tecumseh Toastmasters “ if it worth doing, it worth doing well” Michel Brassard ManObec Joint Ventures

Joint Ventures A world of opportunity for the taking! Read the materials provided and reflect on its principals and particularly how they might apply to your business Planning. If you need help of a consultant, it will be my pleasure to work with you in a the joint venture model. I am not about fees, I am about deals! Good Luck with you endeavours, and may you prospers in business and in your life. Michel Brassard ManObec Joint Ventures “ If you want it , here it is , come and get it” Rock and Roll song by Badfinger C:

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