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Choosing a Smartphone Dameon D. Welch-Abernathy March 2010

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Presentation on theme: "Choosing a Smartphone Dameon D. Welch-Abernathy March 2010"— Presentation transcript:

1 Choosing a Smartphone Dameon D. Welch-Abernathy March 2010

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3 Overview What, Where, Whys of Smartphones Mobile Operators Mobile Operating Systems & Phones Market Share Data Sample Applications General Advice

4 Photo:

5 There is no agreement in the the industry about what precisely constitutes a smartphone, and definitions have changed over time. What Is A Smartphone?

6 Why A Smartphone? Web Browsing (Corporate, Personal) Social Networking Music/Video on the Go Third Party Applications

7 Terms and Conditions of buying a Smartphone Handset Exclusivity Different Technologies (GSM vs CDMA) Handsets Locked To Carriers Different Frequencies Contract Requirements Required Data Plan (up to $30/mo/line) Larger Early Termination Fee (Verizon)

8 Unlocked Phones Pros: More Choices Not Tied to Operator No Contract Usable Worldwide Cons: Harder to Obtain Higher Up-front Cost Only US GSM Carriers Not all frequencies covered by all handsets

9 Know Your Gs G = Generation of wireless network technology 1G = AMPS (Analog Voice) 2G = GSM, CDMA, iDEN, TDMA (Digital Voice) 2.5G = EDGE, 1XRTT (Data) 3G = UMTS, HSDPA, HSPA, EVDO (Voice/Data) 4G = LTE, WiMax (Data)

10 Know Your Operators CDMA, 1XRTT, EVDO Best Overall Network Most Expensive Android, BlackBerry, WinMo 4G = LTE (2011) GSM, EDGE, HS(D)PA OK Network Average Cost Android, BlackBerry, WinMo, iPhone, Symbian 4G = LTE (2011) CDMA, iDEN, 1XRTT, EVDO OK Network Below Average Cost Android, BlackBerry, WinMo, WebOS 4G = WiMax (Now) GSM, EDGE, HS(D)PA Smallest Network Lowest Cost Android, BlackBerry, WinMo 4G = HSPA+ (2010), LTE (2012)

11 Source: Strategy Analytics, Based on carrier reports

12 Are You Covered? Verizon Wireless:

13 Operating Systems and Handsets

14 Platform Fragmentation Applications dont necessarily work across different handsets by the same manufacturer running the same operating system.

15 Android Pros: Google Services Integration Multitasking Touch Support Strong Web Browser MS Exchange Support Many Manufacturers Cons: Inconsistent Interface Platform Fragmentation Exchange Support Not Complete Limited # of Installed Applications

16 Motorola Droid Verizon Wireless exclusive $200 with 2/yr contract 480x854 screen with hardware keyboard 5mp Camera w/Flash WiFi, GPS, Accelerometer MicroSD Slot Free Turn by Turn Navigation

17 Nexus One Only from google.com/phone T-Mobile/AT&T (now), Verizon/Sprint (soon) $179 with new 2/yr T-Mo contract, $529 w/o contract 800x480 AMOLED touchscreen 5mp Camera w/Flash WiFi, GPS, Accelerometer MicroSD Slot Free Turn by Turn Navigation

18 Samsung Moment Sprint Exclusive $200 with 2/yr contract 320x480 AMOLED touchscreen 3.2mp Camera w/Flash WiFi, GPS, Accelerometer MicroSD Slot Free Turn by Turn Navigation

19 Motorola Backflip AT&T Exclusive $100 with 2/yr contract 320x480 touchscreen 5mp Camera w/Flash WiFi, GPS, Accelerometer MicroSD Slot

20 BlackBerry Pros: Excellent Client Blackberry Messenger Lots of Applications Devices can be controlled centrally Cons: Requires BlackBerry- specific server for corporate Weak Web Browser Limited Multitasking Limited # of installed apps Platform Fragmentation

21 BlackBerry Bold 9700 T-Mobile and AT&T $130-$200 with 2/yr contract 480x360 display 3.2mp Camera w/Flash MicroSD Slot WiFi, GPS

22 BlackBerry Tour 9630 Sprint and Verizon Wireless CDMA and GSM $ with 2/yr contract 480x360 display 3.2mp Camera w/Flash MicroSD Slot WiFi, GPS

23 BlackBerry Storm 9530 Verizon Wireless $130 with 2/yr contract CDMA/GSM Capable 480x360 display 3.2mp Camera w/Flash MicroSD Slot GPS

24 iPhone OS Pros: Touch Interface MS Exchange Support Strong Web Browser 100k+ Apps Can Move Apps Between Handsets, iPod Touch and iPad Cons: No Multitasking (yet) Only Apple-Approved Applications No Flash Support Tied to iTunes

25 Apple iPhone 3GS AT&T Exclusive $199 (16GB) or $299 (32GB) with 2/yr contract 480x320 touch display 3.2mp Camera w/AF WiFi, GPS, Accelerometer

26 Symbian Pros: #1 Smartphone Platform Worldwide Variety of Handsets Touch Support MS Exchange Support Good Web Browser Lots of Applications Cons: Difficult to obtain in US Platform Fragmentation Limited Flash Support

27 Nokia E72 Available On nokiausa.com and other retailers (not US operators) $359 (no contract) 320x240 display 5mp Camera w/AF, Flash Supports 3G on AT&T (850Mhz/1900Mhz) and Euro/Asia (2100Mhz) Free turn-by-turn navigation (download)

28 Nokia 5800 XM Available On nokiausa.com and other retailers (not US operators) $269 (no contract) 640x360 touch display 3.2mp Camera w/AF, Flash AT&T 3G (850Mhz/1900Mhz) or Euro 3G(2100mhz) depending on model Free turn-by-turn navigation (download)

29 WebOS Pros: Touch Support Excellent Web Browser MS Exchange Support Multitasking Best Contacts/Calendar Cons: Not A Lot Of Apps No Flash Support (yet)

30 Palm Pre (Plus) Sprint, Verizon Wireless $149 w/2 year contract 320x480 display 3mp Camera w/Flash WiFi, GPS, Accelerometer

31 Palm Pixi (Plus) Sprint, Verizon Wireless $50-80 w/2 year contract 320x480 display 3mp Camera w/Flash WiFi (Verizon Only), GPS, Accelerometer

32 Windows Mobile (WinMo) Pros: Touch Support (newer models) MS Exchange Support Microsoft Office Lots of Applications Flash Support Cons: Inconsistent UI Poor Browser Platform Fragmentation OS Upgrades Vary

33 HTC Touch Pro 2 T-Mobile, Sprint, Verizon, AT&T (Tilt 2) $200-$300 w/2 year Contract 480x800 touch display Slide-out QWERTY keyboard 3.2mp Camera WiFi, GPS, MicroSD

34 Samsung Omnia II Verizon Wireless Exclusive $100 w/2 year Contract 480x800 AMOLED touch display Slide-out QWERTY keyboard 5mp Camera w/Flash WiFi, GPS, MicroSD

35 Market Share Data

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40 Sample Applications

41 Edit DOC/XLS/PPT Android: Documents to Go ($20) BlackBerry: Documents to Go ($70) iPhone: Documents to Go ($10-$15), Quickoffice ($10) Symbian: OfficeSuite ($15), Quickoffice ($40) WinMo: Included WebOS: Documents to Go (Early 2010)

42 Expense Tracking Android: My Expense Tracker ($10) BlackBerry: Expense Manager ($13) iPhone: iXpenseIt ($5) Symbian: Expense Tracker ($30) WinMo: Expense 2.0 ($10) WebOS: None

43 Twitter Clients Android: Twitdroid (free or $5) BlackBerry: Twitterberry (free) iPhone: Tweetings ($2), others free to $5 Symbian: Gravity ($10) WinMo: PockeTwit (free), moTweets (free) WebOS: Tweed ($4)

44 Photo: Marco Bellicci

45 General Advice Wont get everything you want Check coverage maps, ask your friends Try before you buy Understand store return policies Consider previous application investment Always something new on the horizon Buy for today, not for tomorrow

46 Photo:


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