1. Dameon D. Welch-Abernathy
Choosing a Smartphone
Dameon D. Welch-Abernathy
March 2010

3. Overview What, Where, Why’s of Smartphones Mobile Operators
Mobile Operating Systems & Phones
Market Share Data
Sample Applications
General Advice

4. Photo: http://www.flickr.com/photos/fishbraintexas/3607335901/

5. What Is A Smartphone?
There is no agreement in the the industry about what precisely constitutes a smartphone, and definitions have changed over time.

6. Why A Smartphone? Web Browsing Email (Corporate, Personal)
Social Networking
Music/Video on the Go
Third Party Applications

7. Terms and Conditions of buying a Smartphone
Handset Exclusivity
Different Technologies (GSM vs CDMA)
Handsets “Locked” To Carriers
Different Frequencies
Contract Requirements
Required Data Plan (up to $30/mo/line)
Larger Early Termination Fee (Verizon)

8. Unlocked Phones Pros: Cons: Harder to Obtain Higher Up-front Cost
More Choices
Not Tied to Operator
No Contract
Usable Worldwide
Cons:
Harder to Obtain
Higher Up-front Cost
Only US GSM Carriers
Not all frequencies covered by all handsets

9. Know Your Gs G = Generation of wireless network technology
1G = AMPS (Analog Voice)
2G = GSM, CDMA, iDEN, TDMA (Digital Voice)
2.5G = EDGE, 1XRTT (Data)
3G = UMTS, HSDPA, HSPA, EVDO (Voice/Data)
4G = LTE, WiMax (Data)

10. Know Your Operators CDMA, 1XRTT, EVDO Best Overall Network
Most Expensive
Android, BlackBerry, WinMo
4G = LTE (2011)
GSM, EDGE, HS(D)PA
OK Network
Average Cost
Android, BlackBerry, WinMo, iPhone, Symbian
4G = LTE (2011)
CDMA, iDEN, 1XRTT, EVDO
OK Network
Below Average Cost
Android, BlackBerry, WinMo, WebOS
4G = WiMax (Now)
GSM, EDGE, HS(D)PA
Smallest Network
Lowest Cost
Android, BlackBerry, WinMo
4G = HSPA+ (2010), LTE (2012)

11. Source: Strategy Analytics, Based on carrier reports

12. Are You Covered? Verizon Wireless: http://bit.ly/vzwmap

13. Operating Systems and Handsets

14. Platform Fragmentation
Applications don’t necessarily work across different handsets by the same manufacturer running the same operating system.

15. Android Pros: Cons: Inconsistent Interface Platform Fragmentation
Google Services Integration
Multitasking
Touch Support
Strong Web Browser
MS Exchange Support
Many Manufacturers
Cons:
Inconsistent Interface
Platform Fragmentation
Exchange Support Not Complete
Limited # of Installed Applications

16. Motorola Droid Verizon Wireless exclusive $200 with 2/yr contract
480x854 screen with hardware keyboard
5mp Camera w/Flash
WiFi, GPS, Accelerometer
MicroSD Slot
Free Turn by Turn Navigation

17. Nexus One Only from google.com/phone
T-Mobile/AT&T (now), Verizon/Sprint (soon)
$179 with new 2/yr T-Mo contract, $529 w/o contract
800x480 AMOLED touchscreen
5mp Camera w/Flash
WiFi, GPS, Accelerometer
MicroSD Slot
Free Turn by Turn Navigation

18. Samsung Moment Sprint Exclusive $200 with 2/yr contract
320x480 AMOLED touchscreen
3.2mp Camera w/Flash
WiFi, GPS, Accelerometer
MicroSD Slot
Free Turn by Turn Navigation

19. Motorola Backflip AT&T Exclusive $100 with 2/yr contract
320x480 touchscreen
5mp Camera w/Flash
WiFi, GPS, Accelerometer
MicroSD Slot

20. BlackBerry Pros: Cons:
Excellent Client
Blackberry Messenger
Lots of Applications
Devices can be controlled centrally
Cons:
Requires BlackBerry- specific server for corporate
Weak Web Browser
Limited Multitasking
Limited # of installed apps
Platform Fragmentation

21. BlackBerry Bold 9700 T-Mobile and AT&T $130-$200 with 2/yr contract
480x360 display
3.2mp Camera w/Flash
MicroSD Slot
WiFi, GPS

22. BlackBerry Tour 9630 Sprint and Verizon Wireless CDMA and GSM
$ with 2/yr contract
480x360 display
3.2mp Camera w/Flash
MicroSD Slot
WiFi, GPS

23. BlackBerry Storm 9530 Verizon Wireless $130 with 2/yr contract
CDMA/GSM Capable
480x360 display
3.2mp Camera w/Flash
MicroSD Slot
GPS

24. iPhone OS Pros: Cons: No Multitasking (yet)
Touch Interface
MS Exchange Support
Strong Web Browser
100k+ Apps
Can Move Apps Between Handsets, iPod Touch and iPad
Cons:
No Multitasking (yet)
Only Apple-Approved Applications
No Flash Support
Tied to iTunes

25. Apple iPhone 3GS AT&T Exclusive
$199 (16GB) or $299 (32GB) with 2/yr contract
480x320 touch display
3.2mp Camera w/AF
WiFi, GPS, Accelerometer

26. Symbian Pros: Cons: Difficult to obtain in US Platform Fragmentation
#1 Smartphone Platform Worldwide
Variety of Handsets
Touch Support
MS Exchange Support
Good Web Browser
Lots of Applications
Cons:
Difficult to obtain in US
Platform Fragmentation
Limited Flash Support

27. Nokia E72
Available On nokiausa.com and other retailers (not US operators)
$359 (no contract)
320x240 display
5mp Camera w/AF, Flash
Supports 3G on AT&T (850Mhz/1900Mhz) and Euro/Asia (2100Mhz)
Free turn-by-turn navigation (download)

28. Nokia 5800 XM
Available On nokiausa.com and other retailers (not US operators)
$269 (no contract)
640x360 touch display
3.2mp Camera w/AF, Flash
AT&T 3G (850Mhz/1900Mhz) or Euro 3G(2100mhz) depending on model
Free turn-by-turn navigation (download)

29. WebOS Pros: Cons: Not A Lot Of Apps No Flash Support (yet)
Touch Support
Excellent Web Browser
MS Exchange Support
Multitasking
Best Contacts/Calendar
Cons:
Not A Lot Of Apps
No Flash Support (yet)

30. Palm Pre (Plus) Sprint, Verizon Wireless $149 w/2 year contract
320x480 display
3mp Camera w/Flash
WiFi, GPS, Accelerometer

31. Palm Pixi (Plus) Sprint, Verizon Wireless $50-80 w/2 year contract
320x480 display
3mp Camera w/Flash
WiFi (Verizon Only), GPS, Accelerometer

32. Windows Mobile (WinMo)
Pros:
Touch Support (newer models)
MS Exchange Support
Microsoft Office
Lots of Applications
Flash Support
Cons:
Inconsistent UI
Poor Browser
Platform Fragmentation
OS Upgrades Vary

33. HTC Touch Pro 2 T-Mobile, Sprint, Verizon, AT&T (Tilt 2)
$200-$300 w/2 year Contract
480x800 touch display
Slide-out QWERTY keyboard
3.2mp Camera
WiFi, GPS, MicroSD

34. Samsung Omnia II Verizon Wireless Exclusive $100 w/2 year Contract
480x800 AMOLED touch display
Slide-out QWERTY keyboard
5mp Camera w/Flash
WiFi, GPS, MicroSD

35. Market Share Data

40. Sample Applications

41. Edit DOC/XLS/PPT Android: Documents to Go ($20)
BlackBerry: Documents to Go ($70)
iPhone: Documents to Go ($10-$15), Quickoffice ($10)
Symbian: OfficeSuite ($15), Quickoffice ($40)
WinMo: Included
WebOS: Documents to Go (Early 2010)

42. Expense Tracking Android: My Expense Tracker ($10)
BlackBerry: Expense Manager ($13)
iPhone: iXpenseIt ($5)
Symbian: Expense Tracker ($30)
WinMo: Expense 2.0 ($10)
WebOS: None

43. Twitter Clients Android: Twitdroid (free or $5)
BlackBerry: Twitterberry (free)
iPhone: Tweetings ($2), others free to $5
Symbian: Gravity ($10)
WinMo: PockeTwit (free), moTweets (free)
WebOS: Tweed ($4)

44. Photo: Marco Bellicci http://www. flickr

45. General Advice Won’t get everything you want
Check coverage maps, ask your friends
Try before you buy
Understand store return policies
Consider previous application investment
Always something new on the horizon
Buy for today, not for tomorrow

46. Photo: http://www.flickr.com/photos/nateone/3768979925/