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Www.k-international.com Sustainable Development and Organisational Change (featuring: evolution and revolution as organisations grow) Richard Brooks 1.

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Presentation on theme: "Www.k-international.com Sustainable Development and Organisational Change (featuring: evolution and revolution as organisations grow) Richard Brooks 1."— Presentation transcript:

1 Sustainable Development and Organisational Change (featuring: evolution and revolution as organisations grow) Richard Brooks 1 st October 2010

2 Agenda the last thing we need is another strategy Introduce and use some strategy models So what? Development of firms (evolution and revolution as organizations grow) Another so what/sum up

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4 Multi Dimensions Well explore PEST analysis Five Forces Resource Based View of the Firm Q: How many people here use/know these tools? OUR COMPANY MACRO ENVIRONMENT MICRO ENVIRONMENT

5 Macro Environment P.E.S.T. Analysis IMPACT PROBABILITY LOW MED HIGH PoliticalEconomic Continued low cost of capital Low growth Government budget cuts Value of $/£/Euro Step 1 Step 2 Double dip recession War Sales Tax to 20% SocialTechnical Google Translate TMS & Workflow E-Procurement Social Media Economic Migration Broadband

6 The Micro Environment Threat of a NEW ENTRANT Threat of SUBSTITUTE product or service The Rivalry within the INDUSTRY Bargaining power of CUSTOMERS Bargaining power of SUPPLIERS Threat of a NEW ENTRANT Threat of SUBSTITUTE product or service Threat of a NEW ENTRANT Threat of SUBSTITUTE product or service Bargaining power of SUPPLIERS Bargaining power of CONSUMERS Adapted from Michael Porter, How Competitive Forces Shape Strategy, Harvard Business Review 1979 Supply Chain

7 The Organization The Resourced Based View of the Firm examines the link between the internal characteristics of a firm and a firms performance. States that a firm can be regarded as a bundle of resources. And its the resources which are simultaneously valuable, rare, imperfectly imitable, non-substitutable that provide the firm with the main source of sustainable competitive advantage. List your resources… are they valuable? Are they easy to imitate? Are they easy to leverage? Do you have any VRIN resources? Key Learning Points MAKE RARE RESOURCES VALUABLE YOUR REPUTATION IS VERY IMPORTANT IN THIS INDUSTRY TACIT KNOWLEDGE is a key VRIN resource COMPARE WITH COMPETITION – WHERE ARE THE DIFFERENCES? ValuableRare Imperfectly Imitable Non Substitutable Resource Workflow system Databases Staff Buildings Reputation Is it? Adapted from Barney Firm resources and sustainable competitive advantage, Journal of Management 1991

8 Greiners Curve Crisis of LEADERSHIP Crisis of AUTONOMY Crisis of CONTROL Crisis of RED TAPE Crisis of ??? Growth via CREATIVITY Growth via DIRECTION Growth via DELEGATION Growth via COORDINATION Growth via COLLABORATION Larry Greiner, Evolution and revolution as organizations grow, Harvard Business Review August 1972

9 To sum up Traditional strategy tools are vital but can lead to generic strategies (eg Porters 3 generic strategies (low cost, focus and differentiation)) – watch out for them at your competitors. RBV lets you explore the internal characteristics of your own companies and see what works and what should be invested in. Need to look at time factors when developing corp strategy – this can be your companys developmental stage AND/OR the state the surrounding industry is in. If you are in a period of stable growth… BEWARE! Sustainable growth needs to be designed into the strategy, it wont just happen.

10 Thank you Richard Brooks K International plc, UK #1 Supplier of Translation Services to the UK Government Tel:


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