Predisposition People are interested in the emotional states of their loved ones. It is difficult to stay in contact with distant loved ones. Decorative mirrors are a popular item sold by Crate & Barrel.
Research Primary: Crate & Barrel Visit to store Website analysis Google UX Principles
Research Secondary: Elders and technology Emotion and communication in families Privacy issues
Research Secondary: ASTRA family awareness system Twitterspace Family picture blog
Insights A mirror can be used as a decorative piece, as well as to convey information. In dealing with loved ones, people are more interested with their mood and emotional state, not their location. People receive peace of mind by knowing that their loved ones are alright.
Strategy This device will be the first product launched in Crate and Barrels digital line, and has the ability to be created in multiple sizes and prices. The current strategy is to release a mobile application for smartphones, as well as be able to access the software through any web browser.