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Joint Webinar: Online Security & Website Optimization Presented by: Reid Johnston, Tim Karlberg, Bryant Crock & your host - Aleksandr Yershov.

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Presentation on theme: "Joint Webinar: Online Security & Website Optimization Presented by: Reid Johnston, Tim Karlberg, Bryant Crock & your host - Aleksandr Yershov."— Presentation transcript:

1 Joint Webinar: Online Security & Website Optimization Presented by: Reid Johnston, Tim Karlberg, Bryant Crock & your host - Aleksandr Yershov

2 Todays Agenda Introduction Online Security- presented by Reid Johnston, president/founder of TechGen Consulting Inc. Q & A session with Reid Website Optimization & 10 Characteristics of Super-Achieving Sites- presented by Tim Karlberg & Bryant Crock, internet marketing team at August Ash Incorporated. Q & A session with Tim and Bryant

3 Online Security

4 TechGen| Quick Background Located in Minneapolis, MN 10 full-time employees; providing IT support since 2000 Core Services: Unlimited Remote/Help-Desk Support Cloud Services Management Data Security Solution Disaster Recovery Solution Mobile Device Management Anti-Spam & Antivirus Mgmt. Core Solutions: Unlimited StressFree IT & Customized StresssFree IT

5 Protect Yourself Online – Use Strong Passwords Examples of Recent Breaches where passwords were exposed: Yahoo! – July, 2012 Formspring – July, 2012 Nvidia – July, 2012 LinkedIn – June, 2012 Last.fm – June, 2012 eHarmony.com – June, 2012 Twitter – May, 2012

6 Protect Yourself Online – Use Strong Passwords Commonly used passwords: password Welcome abc Ninja Sunshine Princess qwerty

7 Protect Yourself Online – Use Strong Passwords What Makes a Strong Password? A combination of uppercase, lowercase, numbers & symbols: NOT: password, your name, your birth date, or other easily guessable information (including common words): jessica1 or summer2012 Consider At Least 8 Characters Consider using a passphrase 1Fish2FishredFishblueFish2012!

8 Protect Yourself Online – Use Strong Passwords Important Password Recommendations: Change your passwords periodically Never use the same password for multiple online services How Do I Keep Track of Everything? Roboform.com - $20/year. (1st year $9.99) Lastpass.com - $12/year.

9 Protect Yourself Online – Use Strong Passwords What does a Password Manager Do? Automatically enters passwords into sites you visit Encrypt all of your passwords – protected by a strong master password Synchronize passwords between multiple computers (mobile devices too) Store other types of data in encrypted format (account #s, etc.)

10 Protect Yourself Online – Keep an eye out for Phishing Sites What is Phishing? Fake s designed to look legitimate Fake sites that look legitimate (Bank, Insurance, etc.) Harvesting confidential information

11 Protect Yourself Online – Keep an eye out for Phishing Sites Ways to Protect Yourself: Legitimate companies will never ask for your personal information via Username/Password/Bank Information Never click a link on an and sign in to a website, instead open your browser and visit the site directly Report phishing s to your provider Keep your browser up to date Using Firefox, Safari, and Chrome will leverage Googles Safe Browsing Service - Google locates hundreds of thousands of phishing pages annually and blocks them

12 Protect Yourself Online – Keep an eye out for Phishing Sites Example:

13 Protect Yourself Online – Keep an eye out for Phishing Sites Example:

14 Protect Yourself Online – Personal Mobile Devices in the Workplace BYOD (Bring Your Own Device) Employees are using their own tablets and phones to access company information The Pros: Lower up-front cost than providing mobile devices to everyone Many tasks are completed sooner / more efficiently More attention is paid to metrics – easier access Employees use the devices they like - Android vs. Apple Equipment is often more current than company issued equipment

15 Protect Yourself Online – Personal Mobile Devices in the Workplace BYOD (Bring Your Own Device) The Cons: Difficulty in applying acceptable use policies to personal devices Protecting company data can be difficult Regaining access & protecting data stored on devices during employee termination

16 Questions & Answers Reid Johnston Poll Question: Do you use your personal mobile device to access company systems? ( , files, etc.)

17 10 Characteristics of Super-Achieving Sites

18 August Ash | Quick Background Located in Bloomington, MN 25 full-time employees; now in our 14 th year of business Top 25 Web Development & Design Firms of Minneapolis-St. Paul (MPLS-StP Business Journal) Core Services: Web design Ecommerce Search engine optimization (SEO) Pay-Per-Click (PPC) management marketing Social media guidance

19 1. Modern and Functioning First impression Does it feel dated? Does it work? These build trust

20 2. Understanding Target Keywords Which bring in the most traffic? Which bring in the most sales? Where do these keywords rank? On which pages are these keywords targeted?

21 3. Built on a Capable CMS Reduces dependence on your developer Allows for easier optimization of site Saves you money

22 4. Know your competitors SEO As important as understanding your own Target Keywords Content & Navigation Strategy Identify the Low Hanging Fruit

23 5. Effective Content Original Optimized for humans Optimized for Google

24 6. A Link Worthy Website Great content Great promotion Make it easy for visitors to link & share content

25 7. Frequently Updated The role of frequent updates Why blogging works What it says to new visitors

26 8. Analyze Every Detail Optimization - to take full advantage of Visitor patterns Search Engine Index Broken URLs – 404 Errors

27 9. Clear Calls to Action Even in 2012, web users still need guidance Dont overlook the obvious Converting from the perspective of a new visitor Always include a next step

28 10. Gain Visitors and Keep Them Balance between usability and SEO Keep them coming back for more

29 Question & Answer Tim Karlberg & Bryant Crock Poll Question: Have you ever reviewed (in detail) the stats for your websites performance?


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