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Frequently Asked Questions Q. What is Eat Cleaner? A. EAT CLEANER TM is the only all-natural, tasteless and odorless food wash + wipes for produce, seafood.

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Presentation on theme: "Frequently Asked Questions Q. What is Eat Cleaner? A. EAT CLEANER TM is the only all-natural, tasteless and odorless food wash + wipes for produce, seafood."— Presentation transcript:

1 Frequently Asked Questions Q. What is Eat Cleaner? A. EAT CLEANER TM is the only all-natural, tasteless and odorless food wash + wipes for produce, seafood and poultry that is lab proven to remove over 99.9+% of Salmonella and E.coli from the surface of food. Additionally, EAT CLEANER TM helps inhibit food browning while prolonging the shelf life of fresh produce, saving consumers money. Q. Ive never washed my food with anything other than water. Why do I need Eat Cleaner? A.Most produce is waxed to withstand the average 1,500 mile journey and over 20 sets of hands from field to fork. Wax seals in pesticide residue and debris, which can not be removed with water. Pesticide exposure is linked to Autism, Cancer, Parkinsons Disease and other autoimmune Diseases. There were 78 million reported cases of food borne illness and 5,000 deaths last year in the U.S. alone. We believe the time is ripe to Eat Cleaner. Those with weak systems, particularly infants, children, pregnant women and the elderly are sensitive to foodborne illness and pesticide exposure. Q. How does Eat Cleaner work? A. EAT CLEANER TM products are formulated to strip away wax to thoroughly cleanse residues and dirt trapped under the surface. EAT CLEANER TM also removes surface debris from seafood and poultry and effectively cleans food preparation and cutting surfaces to help deter cross contamination. Statistics show about 80% of food borne illness is attributed to poor food handling practices. With daily food recalls and outbreaks, our mantra is Think Before You Bite. As parents and grandparents, the two set out to create a line of products that helps consumers put food safety into their own hands. Q. Ive heard of produce washes. What makes Eat Cleaner different? A. Eat Cleaner is a comprehensive line of patent pending food safety products, featuring a Wash + Dryer Kit System with a concentrate Fruit + Vegetable Wash and Scrub Brush, 8 oz. Fruit + Vegetable Wash Spray, 8 oz. Seafood + Poultry Wash Spray, 6-Ct. Individually Wrapped Wipes in a Reusable Pouch and a 30-Ct. box of Individually Wrapped Wipes. It do not contain alcohol nor leave a flavor nor odor on produce and it has a low sudsing level, unlike the other brands. It also a lab tested, proven product thats uniquely formulated to prolong shelf life and inhibit browning. It can be used directly on food, cutting surfaces, utensils and even hands. The ergonomically shaped bottles and attractive design encourage keeping the product within a hands reach of food preparation. Wipes are a convenient way to enjoy healthy snacking on the go. Q.Where is Eat Cleaner manufactured? A.All Eat Cleaner formulations are made in Southern California in an FDA approved facility, supporting the local economy. Q.What is in Eat Cleaner? A.The products feature a natural blend of plant-based ingredients, featuring Citric acid, which naturally occurs in most fruit and vegetables, along with Sodium Citrate, a Citric Acid salt, Calcium Ascorbate, an antioxidant that helps prolong shelf life, Sea Salt, a natural preservative and anti-bacterial, and Vegetable Glycerin. Q.When was Eat Cleaner founded and who founded it? A.EAT CLEANER TM is a registered trademark of Grow Green Industries, INC. based in Orange County, California, and is privately owned. Grow Green Industries, INC, was founded in May, 2008. Eat Cleaner was officially launched in August, 2009. The company was founded by Mareya Ibrahim, a food marketing veteran and food safety advocate with her father Dr. Shawki Ibrahim, Colorado State University Emeritus Professor and Ph.D. in Environmental Science, M.A. in Agriculture and his daughter. Grow Green Industries, INC. is a minority and women business owned company.

2 Frequently Asked Questions Q. Where can I purchase Eat Cleaner? A. EAT CLEANER TM available online at www.eatcleaner.com and several specialty boutiques and online stores. Soon, the product line will be available at multiple grocery retailers across the Southwest. Q. What is Eat Cleaner doing to market and promote the line? A.We believe seeing is believing! From consumer events to online promotion, including the companys blog – The Clean Plate Club – daily Twitter updates, and unique partnerships, such as a tie-in with Martha Stewarts Everyday Food magazine, were helping consumers not only learn how to clean their food but to Eat Cleaner – meaning more sustainably, healthier meals – with nutrition information, tips and recipes. Mareya Ibrahim, Co-Founder and President VP Marketing, Advantage Sales and Marketing PR Director, Burson-Marsteller Global Public Relations Marketing Manager, Just Desserts Director of Regional Marketing, Wild Oats Markets Editor and Marketing Manager, Alfalfas Markets Dr. Shawki Ibrahim, Co-Founder and Executive Scientific Advisor Emeritus Professor at Colorado State University for 28 years Masters of Agriculture, University of Alexandria, Egypt; Ph.D., Environmental Science, NYU Published author of over 100 publications Food safety advocate Vincent Ficarra, Vice President, Creative Strategy BFA, School of Visual Arts, New York Multiple Award Winner, Design and Packaging Packaging design for Arizona Ice Tea; brand and retail development for Del Monte Foods, Unilever, Dove Bodycare, SC Johnson, Georgia Pacific, Mondavi Wine, Bertolli Frozen Scott Presnall, Vice President, Sales National Director; Natural, Specialty, Ethnic Division; Nor Cal and So Cal General Manager, Advantage Sales and Marketing Vice President, Sales, Smucker Quality Beverage Retail Sales Manager, General Foods Graduate of Food Executive Program, Cornell University MBA Graduate Executive Team Bios


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