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1 Prepared for: Győri KekszMarch 2003 Presentation on Concept test of Győri Édes.

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1 1 Prepared for: Győri KekszMarch 2003 Presentation on Concept test of Győri Édes

2 2 Background On the total biscuit market, Győri Édes is the clear No.1. with more than 23% value share and is present in three categories: plain sweet biscuits, sandwich biscuits and bagged wafers. Győri Édes is the best-known biscuit brand in the Hungarian market, its top of mind awareness is 33%, unprompted is 74%, prompted awareness is 99%. For Hungarian consumers biscuits are only for pleasure, so biscuit market is to be expanded. Győri Édes, a “good for you” brand in LU terminology, and needs to be vitalised by launching new products underneath. Two local production candidates are available:  Győri Édes Enriched with Milk (2 recipes)  Győri Édes For Tea LU Győri Marketing needs market research to assess the performance of each mix, based both on their concept appeal and organoleptic performance.

3 3 Marketing Objectives LU Győri wants to launch a successful extension of Győri Édes to increase penetration and increase consumptio frequency. Research Objectives Action Standard Both candidates to be launched provided they are in parity with benchmark (both in terms of concept and organoleptic performance). Overall appreciation after tasting should reach minimum that of before tasting. To check the attractiveness of the concepts, including… - purchase intention - likes and dislikes - impact on brand perception To evaluate the overall performance of the product flavours, including... - overall appreciation - likes and dislikes - organoleptic attributes - the impact on purchase decision

4 4 Sample and set-up of the research Method:Face-to-face in-hall tests, pure monadic approach Sample size:3*120 respondents Sample composition:  Gender: 100% female  Age: from years 50%, years 50%  Location: Budapest (33.3%), Debrecen (33.3%), Pécs (33.3%)  Category usage criterion: consumes any sweet biscuit brand at least once in 4 weeks Fieldwork date: March 2003

5 5 TESTED CONCEPTS, PRODUCTS

6 6 Tested concepts, products Odafigyelek arra, hogy mit eszem és mit adok a családomnak. Az új ‘Győri Édes Teához’ kekszek segítenek abban, hogy acsaládomnak finom és tápláló harapnivalót nyújtsa tea vagy más meleg ital fogyasztása mellé. A ‘Győri Édes Teához’ kekszek ízletes és tápláló összetevője a gabona. A hosszúkás alakú keksz könnyen mártogatható bármely meleg italba. Győri Édes Teához Egy csomag kb. 40 db kekszet tartalmaz, amely 200g, javasolt fogyasztói ára: 179 Ft C1

7 7 Tested concepts, products Odafigyelek arra, hogy mit eszem és mit adok a családomnak. Az új ‘Győri Édes’ kekszek segítenek abban, hogy tápláló módon nyújtsak örömöt a családomnak. A ‘Győri Édes’ kekszek olyan kiváló minőségű, finom és tápláló összetevőkből készülnek, mint a gabona és a méz. Győri Édes Egy csomag kb. 46 db kekszet tartalmaz, amely 180g, javasolt fogyasztói ára: 169 Ft C2

8 8 Tested concepts, products Odafigyelek arra, hogy mit eszem és mit adok a családomnak. Az új ‘Győri Édes Tejjel dúsított’ kekszek segítenek abban, hogy a Családomnak egy finom és tápláló harapnivalót nyújtsak A ‘Győri Édes Tejjel dúsított’ kekszek olyan ízletes és tápláló összetevőket tartalmaznak, mint a tej és többféle gabona (búzaliszt, búzakorpa, zabpehely) Győri Édes Tejjel dúsított Egy csomag kb. 34 db kekszet tartalmaz, amely 135g, javasolt fogyasztói ára: 169 Ft C3

9 9 EVALUATION OF THE CONCEPT – before tasting

10 10 Overall mark Standard deviation Győri Édes Teához n=120 4,47 0,63 Győri Édes n=120 4,38 0,62 Tejjel dúsított n=120 4,45 0,72 I would definitely not buy it I would definitely buy it C1. Which of the following statements best describes how you feel about buying this product? Buying intention based on the concept (unpriced) Evaluation on a 5-point scale

11 11 Top 2 boxes: would definitely buy it+ I would probably buy it Base:N=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított C1. Which of the following statements best describes how you feel about buying this product? Buying intention based on the concept (unpriced) Evaluation on a 5-point scale

12 12 C2. Based on what you have seen or read, what is there about this product that you think you would like? Anything else? Likes of the product Base : Total sample (120) Data on % Győri Édes Teához Győri Édes Tejjel dúsított

13 13 C2. Based on what you have seen or read, what is there about this product that you think you would like? Anything else? Likes of the product – contd. (120) Base : Total sample Data on % Győri Édes Teához Győri Édes Tejjel dúsított

14 14 C3. Thinking about what you have seen or read, what is there about this product that you think you would dislike? Anything else? Dislikes of the product Base : Total sample No dislikes were mentioned

15 15 C4. How many packages of this biscuit, if any, would you buy for the first time you purchase it? Amount of purchase (120) (119) Base: If buy brand Mean: (120) 1.48 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított

16 16 C5. Which statement on the card best describes how often, if ever, you think you would buy this product if it were available where you shop? Frequency of purchase (120) (119) Base: If buy any packages of product Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított

17 17 Overall mark Standard deviation Győri Édes Teához n=120 4,61 0,63 Győri Édes n=120 4,57 0,62 Tejjel dúsított n=120 4,53 0,72 I like it extremelyI like it very well C6. Which statement on this card describes how much do you think you would like or dislike this product? Overall opinion about the product based on the concept Evaluation on a 6-point scale

18 18 Top 2 boxes: I like it extremely + I like it very well Base: Total sampleN=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított C6. Which statement on this card describes how much do you think you would like or dislike this product? Overall opinion about the product based on the concept Evaluation on a 6-point scale

19 19 Overall mark Standard deviation Győri Édes Teához n=120 3,28 0,65 Győri Édes n=120 3,17 0,74 Tejjel dúsított n=120 3,28 0,67 Very good value C7. Considering the price of the product as shown, which statement best describes how you feel about the value for money of this product? Evaluation of the price Evaluation on a 5-point scale Very poor value

20 20 Top 2 boxes: Very good value +Fairly good value Base: Total sampleN=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított C7. Considering the price of the product as shown, which statement best describes how you feel about the value for money of this product? Evaluation of the price Evaluation on a 5-point scale

21 21 Overall mark Standard deviation Győri Édes Teához n=120 3,53 0,83 Győri Édes n=120 3,22 0,77 Tejjel dúsított n=120 2,75 0,95 Extremely new and different Not at all new and different C8. How would you rate this product in terms of being new and different from other products? Evaluation of the novelty and uniqueness Evaluation on a 5-point scale

22 22 Top 2 boxes: Extremely new and different + Very new and different Base: Total sampleN=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított C8. How would you rate this product in terms of being new and different from other products? Evaluation of the novelty and uniqueness Evaluation on a 5-point scale Sign. Diff. É, Tej Sign.Diff Tej

23 23 Overall mark Standard deviation Győri Édes Teához n=120 3,78 0,64 Győri Édes n=120 3,91 0,69 Tejjel dúsított n=120 3,72 0,77 Strongly betterStrongly worse C9. Compared with your usual product, would you say that this product is… Comparison with usual biscuit product Evaluation on a 5-point scale

24 24 Top 2 boxes: Strongly better+ Slightly better Base: Total sampleN=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított C9. Compared with your usual product, would you say that this product is… Comparison with usual biscuit product Evaluation on a 5-point scale Sign.Diff. Tej

25 25 Profile - Mean scores - before tasting % C 13. For each of these statements, please tell me whether you agree strongly, agree slightly, neither agree nor disagree, disagree slightly or disagree strongly. Mean scores Base: Total sample Total sample Győri Édes Teához Győri Édes Győri Édes Tejjel Dúsított 5=strongly agree This product is of high quality This product is made of natural ingredients This product is nourishing This product is for everybody This product is healthy This product has a good taste This product is rather for everyday consumption This is a modern product This is a new product This is a traditional product This product is rather for children This product is rather for special occasions Sign diff. Tea-Tej, Édes - Tej Sign diff. Tej-Tea, Tej- Édes Sign diff. Tea-Tej, Édes -Tej Sign diff. Tej-Tea, Tej- Édes

26 26 Base: Total sample 3.33 C14. Would you say that this product… with Győri Édes brand? Fitting the Győri Édes brand Evaluation on a 4-point scale Mean Sign.diff. Tea

27 27 EVALUATION OF THE PACKAGE

28 28 Overall mark Standard deviation Győri Édes Teához n=120 4,65 0,86 Győri Édes n=120 4,91 0,76 Tejjel dúsított n=120 3,89 0,68 I like it extremely C15b. Concerning the packaging of this product, would you say...? Overall opinion on package Evaluation on a 6-point scale I don’t like it at all

29 29 Top 2 boxes: I like it extremely + I like it very well Base: Total sampleN=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított C15b. Concerning the packaging of this product, would you say...? Overall opinion on package Evaluation on a 6-point scale Sign.diff. Tea

30 30 C15c. Concerning the package of the product, what is there about, if anything, that you dislike? What else? Dislikes on the packaging Base : Total sample (120) Data on % Győri Édes Teához Győri Édes Tejjel dúsított

31 31 Overall mark Standard deviation Győri Édes Teához n=120 4,32 1,00 Győri Édes n=120 4,76 0,69 Tejjel dúsított n=120 4,72 0,66 I like it extremely C15d Concerning the representation of the product on the packaging, would you say...? I don’t like it at all Evaluation of the representation of the packaging Evaluation on a 6-point scale

32 32 Top 2 boxes: I like it extremely + I like it very well Base: Total sampleN=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított C15d Concerning the representation of the product on the packaging, would you say...? Sign.diff. Tea Evaluation of the representation of the packaging Evaluation on a 6-point scale

33 33 Overall mark Standard deviation Győri Édes Teához n=120 4,22 0,94 Győri Édes n=120 4,47 0,89 Tejjel dúsított n=120 4,67 0,64 I like it extremely C15e Thinking about the name of the product, … (Győri Édes / Győri Édes Teához / Győri Édes Tejjel dúsított ) would you say...? I don’t like it at all Evaluation of the name of the product Evaluation on a 6-point scale

34 34 Top 2 boxes: I like it extremely + I like it very well Base: Total sampleN=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított C15e Thinking about the name of the product, … (Győri Édes / Győri Édes Teához / Győri Édes Tejjel dúsított ) would you say...? Sign.diff. Tea Sign.diff. Tea, É Evaluation of the name of the product Evaluation on a 6-point scale

35 35 difference size of the packaging % Not at all big enough % Too big Sensory attributes - just right scale % too big % not at all big enough Base: Total sample C16b. Concerning the packaging size, would you say it is … Sign.diff. É Győri Édes Teához N=120 Győri Édes N=120 Győri Édes Tejjel dúsított N=120

36 36 difference size of the packaging Sensory attributes - just right scale % Really too many % not enough at all Base: Total sample C16c. Concerning the number of products per pack, would you say there are... % Really too many % not enough at all Győri Édes Teához N=120 Győri Édes N=120 Győri Édes Tejjel dúsított N=120 Sign.diff. É, Tej Sign.diff. É,

37 37 TESTING THE PRODUCT

38 38 Overall mark Standard deviation Győri Édes Teához n=120 4,50 0,78 Győri Édes n=120 4,15 0,91 Tejjel dúsított n=118 4,47 0,70 I like it extremely P1. Which statement on this card describes how much you like or dislike this product overall? Evaluation of the product - before tasting Evaluation on a 6-point scale I don’t like it at all

39 39 Top 2 boxes: I like it extremely + I like it very well N=118N=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított P1. Which statement on this card describes how much you like or dislike this product overall? Evaluation of the product - before tasting Evaluation on a 6-point scale Base: If buying this product Sign.diff. É

40 40 Overall mark Standard deviation Győri Édes Teához n=120 4,59 0,78 Győri Édes n=120 4,10 1,20 Tejjel dúsított n=118 4,51 0,66 I like it extremelyI don’t like it at all P2a. Concerning the appearance of this product, would you say...? Appearance of the product - before tasting Evaluation on a 6-point scale

41 41 Top 2 boxes: I like it extremely + I like it very well Base: If buying this product N=118N=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított P2a. Concerning the appearance of this product, would you say...? Appearance of the product - before tasting Evaluation on a 6-point scale Sign.diff. É

42 42 Overall mark Standard deviation Győri Édes Teához n=120 4,78 0,69 Győri Édes n=120 4,86 0,64 Tejjel dúsított n=118 4,75 0,63 I like it extremelyI don’t like it at all P2b. Concerning the scent of this product, would you say...? Scent of the product - before tasting Evaluation on a 6-point scale

43 43 Top 2 boxes: I like it extremely + I like it very well Base: If buying this product N=118N=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított P2b. Concerning the scent of this product, would you say...? Scent of the product - before tasting Evaluation on a 6-point scale

44 44 difference colour of the product Sensory attributes - just right scale - before tasting % Much too dark % notat all dark enough Base: If buying this product P3a. Concerning the colour of the product, would you say it is … % Much too dark % notat all dark enough 0 13 Sign.diff. Tea, É Győri Édes Teához N=120 Győri Édes N=120 Győri Édes Tejjel dúsított N=120

45 45 difference size of the product Sensory attributes - just right scale - before tasting % not at all big enough Base: If buying this product P3b. Concerning the size of the product, would you say it is … % much too big % not at all big enough % much too big Győri Édes Teához N=120 Győri Édes N=120 Győri Édes Tejjel dúsított N=120

46 46 AFTER TASTING

47 47 Overall mark Standard deviation Győri Édes Teához n=120 4,69 0,83 Győri Édes n=120 4,77 0,73 Tejjel dúsított n=118 4,81 0,64 I like it extremelyI don’t like it at all P4. Which statement on this card describes how much you like or dislike this product overall? Evaluation of the product - after tasting Evaluation on a 6-point scale

48 48 Top 2 boxes: I like it extremely + I like it very well Base: If buying this product N=118N=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított P4. Which statement on this card describes how much you like or dislike this product overall? Evaluation of the product - after tasting Evaluation on a 6-point scale

49 49 P5a. What is there about this product that you think you like? Anything else? Likes of the product Base : If buying this product (120) (118) Data on % Győri Édes Teához Győri Édes Tejjel dúsított

50 50 P5b. What is there about this product that you think you dislike? Anything else? Dislikes of the product Base : If buying this product(120) (118) Data on % Győri Édes Teához Győri Édes Tejjel dúsított

51 51 Overall mark Standard deviation Győri Édes Teához n=120 4,74 0,82 Győri Édes n=120 4,74 0,81 Tejjel dúsított n=118 4,89 0,62 I like it extremelyI don’t like it at all P6a. Which statement on this card describes how much you like or dislike the overall taste of this product? Overall opinion about the taste of the product - after tasting Evaluation on a 6-point scale

52 52 Top 2 boxes: I like it extremely + I like it very well Base: If buying this product N=118N=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított P6a. Which statement on this card describes how much you like or dislike the overall taste of this product? Overall opinion about the taste of the product - after tasting Evaluation on a 6-point scale

53 53 difference sweetness of the product Sensory attributes - just right scale - after tasting % not at all sweet enough Base: If buying this product P8a. Concerning the sweetness of the product, would you say it is… % much too sweet % not at all sweet enough % much too sweet Győri Édes Teához N=120 Győri Édes N=120 Győri Édes Tejjel dúsított N=120

54 54 difference softness of the product Sensory attributes - just right scale - after tasting % not at all soft enough Base: If buying this product P8b. Concerning the softness of the product, would you say it is… % much too soft % not at all soft enough % much too soft Győri Édes Teához N=120 Győri Édes N=120 Győri Édes Tejjel dúsított N=120

55 55 difference crunchiness of the product Sensory attributes - just right scale - after tasting % not at all chrunchy enough Base: If buying this product P8e. Concerning the chrunchiness of the product, would you say it is… % much too chrunchy % not at all Chrunchy enough % much too chrunchy Győri Édes Teához N=120 Győri Édes N=120 Győri Édes Tejjel dúsított N=120

56 56 Overall mark Standard deviation Győri Édes Teához n=120 3,67 0,85 Győri Édes n=120 3,83 0,79 Tejjel dúsított n=118 3,74 0,78 Strongly betterStrongly worse P11. Compared with your usual product, would you say that this product is… Comparison with the usual consumed product - after tasting Evaluation on a 5-point scale

57 57 Top 2 boxes: Strongly better + Slightly better Base: If buying this product N=118N=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított P11. Compared with your usual product, would you say that this product is… Comparison with the usual consumed product - after tasting Evaluation on a 5-point scale

58 58 Profile - Mean scores - after tasting P10. I will now read you some statements about this product. For each of these statements, please tell me whether you agree strongly, agree slightly, neither agree nor disagree, disagree slightly or disagree strongly. Mean scores Total sample C1/P1 C2/P2 C3/P3 Base: Total sample 5=strongly agree This product is of high quality This product is made of natural ingredients* This product is for everybody This product is nourishing This product is rather for everyday consumption This is a modern product This is a new product This is a traditional product This product is rather for children This product is rather for special occasions Sign diff. Tea-Tej, Édes - Tej Sign diff. Tea-Tej, Édes - Tej Sign diff. Tej-Tea, Tej-Édes

59 59 Overall mark Standard deviation Győri Édes Teához n=120 3,33 0,77 Győri Édes n=120 3,25 0,77 Tejjel dúsított n=118 3,29 0,71 Very good valueVery poor value P12. Considering the price of the product as shown, which statement best describes how you feel about the value for money of this product? Evaluation of the price - after tasting Evaluation on a 5-point scale

60 60 Top 2 boxes: Very good value + Fairly good value Base: If buying this product N=118N=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított P12. Considering the price of the product as shown, which statement best describes how you feel about the value for money of this product? Evaluation of the price - after tasting Evaluation on a 5-point scale

61 61 Overall mark Standard deviation Győri Édes Teához n=120 4,41 0,78 Győri Édes n=120 4,33 0,77 Tejjel dúsított n=118 4,,49 0,64 I would definitely buy it I would definitely not buy it P13. Which of the following statements best describes how you feel about buying this product? Buying intention - after tasting Evaluation on a 5-point scale

62 62 Top 2 boxes: I would definitely buy it + I would probably buy it Base: If buying this product N=118N=120 Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított P13. Which of the following statements best describes how you feel about buying this product? Buying intention - after tasting Evaluation on a 5-point scale

63 63 Consumption habits in the family P15a. Would you say that this product would be consumed in your household by… ? P15b. And who would be most likely to consume it ? Yourself Your spouse / your partner Your children under 06 years of age Your children between 6-11 years of age Your children between years of age Your children between years of age Guests Others Base: If buying this product (120)(118)(119) Consume at allConsume most likely Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított

64 64 Consumption habits in the family P16a. And when do you think this product would be consumed ? P16b. And when do you think it is most likely to be consumed ? In the afternoon In the evening Whenever At "uzsonna" In the morning At "tízórai" At breakfast At dinner Base: If buying this product (120)(118)(119) Consume at allConsume most likely Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított

65 65 At home Consumption habits in the family P17a. And where do you think this product would be consumed ? P17b. And where do you think it is most likely to be consumed ? Outside Base: If buying this product (120) (118) (119) Consume at allConsume most likely (120) (118) (119) Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított

66 66 P18. Which statement on the card best describes how often, if ever, you think you would buy this product if it were available where you shop? Frequency of Purchase - after tasting Base: If buying this product (119)(120)(118) Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított

67 67 P19. About how many packages of this product, if any, would you buy when you purchase it at the first time? Number of packages respondent would buy for the first time (119) (120) (118) Base: If buy brand Mean: Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított

68 68 P20. What effect would have this product on your shopping habits if it was available in the places you use to shop ? Change in consumption Base: If buying this product (119) Győri Édes Teához (120) (118) Győri Édes Tejjel dúsított Base

69 69 SUMMARY AND RECOMMENDATION

70 70

71 71

72 72 Summary- Concept level I. The target group shows a strong, slightly higher intention to purchase the new “Tea” product and GyÉ than the milky version. This latest is also perceived to provide a slightly lower value for money than the other two biscuits. The most typical amount to buy is one pack. While the amount of the original version is a bit higher than that of the others, its frequency of purchase stays behind that of the new variants. Overall, all the tested biscuits are evaluated at the same, good level. In terms of novelty and uniqueness, GyÉ Tea is found significantly more new and different than the other two versions, however the milky one still significantly outperformed the benchmark. The original biscuit also stayed dominantly behind the others at modernity due to its tradicionality. All the concepts were found  of high quality  made of natural ingredients  nourishing  for everybody  healthy  for everyday consumption. Regarding their perceived taste, the already known benchmark is thought significantly better than both the potential biscuits. GyÉ as well as the milky version fit to brand Győri Édes significantly better than GyÉ Tea, very likely because its traditional biscuit shape.

73 73 Summary- Concept level II. Package: The benchmark and the milky version are found significantly better than Tea version along:  package overall  product’s representation on the package  product name evaluation. The traditional „Győri Édes” name is even siginificantly more liked than „Győri Édes Tejjel dúsított”. The packaging size is found just right in case of the new Tea variant and the benchmark, a bit bigger is expected from the milky version. Concerning the number of product per pack, Tea achieved outstandingly higher scores than the others: while every 8th respondent share the opinion that the original GyÉ should contain more biscuits, this score is significantly higer for the milky one (every 4th respondnent feels it).

74 74 Summary - Product level I. Before tasting: The target group found the Tea version significantly better than the benchmark concerning overall evaluation and overall apperance. The milky version stayed significantly behind the other two biscuits at these attributes. The colour of the riginal GyÉ enjoys significantly higher acceptance than that of the others. The Tea version is thought not dark enough by more than quarter of the target audience. Concerning their scent, the the milky version scored slightly better than the new products. The size of the products are just right. After tasting: Regarding the overall evaluation after tasting, all the products performed better than before tasting - especially the milky version. The benchmark slightly outperfomed Tea and milky biscuits along overall evaluation and overall taste. The biscuits were evaluated at the same, good level along the following attributes:  sweetness  softness  crunchiness. Examining the image profile statements, the same picture can be seen as before tasting, except the natual ingredients content where the milky version scored significantly better than the others. The target group shows a higher inention to buy the already know GyÉ than the others. The buying intention and the evaluation of the price stayed at the similar, high level as before tasting. The amount of purchase for the first time is dominantly higher after tasting than it was before.

75 75 Recommendation Taking the findings into consideration, we would recommend to launch the “Győri Édes Teához” since:  it performed in line with the benchmark along all the tested attributes (except its packaging achieved a lower enjoyment than that of the original GyÉ)  it is perceived significantly more modern, new and unique product than the benchmark  it is evaluated significantly better than the other potential version along overall opinion and appearance before tasting, furthermore the Tea variant can elicit a slightly higher purchase intention and provide a better value for money than the milky one.

76 76 DEMOGRAPHIC PROFILE BACKGROUND CHARTS

77 77 Product consumption Győri Édes biscuit Győri Háztartási biscuit Pilóta Vaniliás karika Pilóta töltött keksz Pilóta Piskótatallér Gyori édes Jó reggelt! Győri Édes wafer Albert Parány Győri Édes töltött keksz Pilóta Mini Korpovit Hit Detki biscuit Madalenas / Magdalena S10a Which biscuit brand have you eaten in the past 4 weeks ? Győri Édes Teához Base : Total sample(120) Győri ÉdesGyőri Édes Tejjel dúsított

78 78 Product consumption Győri Édes biscuit Pilóta Piskótatallér Győri édes Jó reggelt! Pilóta Vaniliás karika Győri Háztartási biscuit Győri Édes wafer Pilóta töltött keksz Parány Albert S10b Which biscuit brand did you eat the last time? ? Base : Total sample(120) Győri Édes TeáhozGyőri ÉdesGyőri Édes Tejjel dúsított

79 79 Income / Educational background Monthly income in household per head Highest education completed Base : Total sample Győri Édes Teához N=120 Győri Édes N=120 Győri Édes Tejjel dúsított N=120

80 80 S5. How often do you do the shopping for food in your household? Always or almost always In most of the cases Responsibility of doing shopping Győri Édes Teához N=120 Győri Édes N=120 Győri Édes Tejjel dúsított N=120

81 81 S7a I am going to read out some biscuit and wafer types. Please tell me whether you consumed them in the past 4 weeks or not! Wafers Filled or chocolate biscuits Sponge biscuits Dry or unfilled biscuits Product consumption – past 4 weeks Base : Total sample Győri Édes Teához N=120 Győri Édes N=120 Győri Édes Tejjel dúsított N=120


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