2. Changing context Government –focused on the deficit, reduced public spending and machinery –Solution to everything is growth –Gradually reshaping housing, planning and regeneration policy –Localism and private sector investment is key Development and Regeneration –Battered by the Crunch –Locked into old models and balance sheet overhang –Banks wary of home ownership and mortgages

3. UKR Capturing succession to previous cross sector body Working closely with Government on shaping policy Working closely with public sector land owners, local authorities Devising new models, showing not telling

4. UKR development approach Offering alternative to those who do not wish to commit to home ownership; Reflecting the reality of sharing; Designing for letting Creating communities and economic growth Building for people

5. The Framer Right site –2ha size –near centre location –public ownership Right way forward –premium rents –strong rental growth –new rented homes –local economy Right approach –deferred reward –flexibility –speed Key role for local authority shapes opportunity sells for best consideration

6. The Method Branding and design to appeal to generation rent Quality design the norm Best practice becomes standard Open honest and transparent Creating a community – appeal to the consumer

7. The Developments Premium rental product A mix to respond to peoples needs –70% residential – private renting –30% commercial: retail, leisure, workspace Quality buildings, designed for letting, with high environmental performance Quality surroundings well managed with limited parking

8. Why it works Exploiting a gap in the market Simple processes – change industry practices Reinforcing mix of uses Integrated from initial design through to long term management Focus on consumers

9. Progress Pilot scheme in Nottingham –Announced collaboration at MIPIM –Land acquisition underway –Public consultation on scheme shortly –Financing arranged Identifying other potential schemes –Framer