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Program Evaluation: What is it? Brad Rose, PhD. Program Development & Funding Data Collection & Outcome Measurement Feedback & Continuous Improvement Impact.

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Presentation on theme: "Program Evaluation: What is it? Brad Rose, PhD. Program Development & Funding Data Collection & Outcome Measurement Feedback & Continuous Improvement Impact."— Presentation transcript:

1 Program Evaluation: What is it? Brad Rose, PhD. Program Development & Funding Data Collection & Outcome Measurement Feedback & Continuous Improvement Impact & Assessment Reporting

2 Definition Program Evaluation Is an applied research process Systematically collects, analyzes and interprets data Addresses activities, characteristics, and outcomes of programs

3 Goal of Program Evaluation To assist stakeholders in making data-informed judgments about a specific program: Impact Effectiveness Value

4 How Does Evaluation Differ from Research? Research is an investigation that seeks to find out what is. Evaluation is an investigation into how, why, and to what extent objectives or goals are achieved. Evaluation is research that compares what is with what should be. It makes a judgment against criteria, expectations, standards.

5 What is a Program? Structured, intentional, intervention to improve the well-being of people, groups, organizations, or communities General effort that mobilizes staff and resources toward some defined and funded goals Programs vary in size, scope, duration, clarity, and specificity of goals

6 Basic Purposes/Kinds of Evaluations Formative Evaluation Program improvement and strengthening. Summative Evaluation (Outcome Evaluation) Ultimate value, merit and impact. Should the program continue? Be refunded, etc.?

7 10 Evaluation Questions General questions to consider when conducting a program evaluation: 1. Why is the evaluation being conducted? 2. What is the "it" that is being evaluated? 3. What are the intended outcomes of the program? 4. What is the program meant to achieve? 5. What are the key questions to be answered? 6. Who is the evaluation for?

8 10 Evaluation Questions (cont.) 1. Which information will stakeholders find useful? 2. How will evaluation findings be used? 3. What will be the product of the evaluation? 4. What are the potential sources of information data? 5. What is the optimal design for the evaluation? 6. Which methods will yield the most valid, accurate, and persuasive evaluation findings and conclusions?

9 Typical Methods and Tools Interviews (Individual and Focus Group) Surveys Observations Review of existing data Collection and statistical analysis of quantitative data

10 Evaluation Design Quantitative Non-experimental design: Pre- and post-test, a single group interrupted time series (Observation Treatment Observation) Experimental design: Compare outcomes among treatment and control groups Random Observation Treatment Observation Observation No Treatment Observation

11 Evaluation Design Qualitative Interviews/focus groups with participants (staff and community members) Observations of program activities Document analysis Case studies And more…

12 Evaluation Design Form follows function Design follows questions The key to evaluation design The evaluation design should be determined by the kind of questions you want to answer.

13 Review: The Fundamental Questions What will be changed or different as a result of the operation of the program? Attitudes Knowledge Behavior Competencies/Skills What will success look like? How will we show that changes occurred? (i.e., which measures/indicators?)

14 If you cant say it clearly, you dont understand it yourself -- John Searle Things should be made as simple as possible, but not any simpler. -- Albert Einstein 82.7% of all statistics are made up on the spot. --Steven Wright

15 Questions? On-line Resources:


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