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East Portland Chamber of Commerce February 5 th, 2009 – Scott Hendison How to market your local business online for little or no money.

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Presentation on theme: "East Portland Chamber of Commerce February 5 th, 2009 – Scott Hendison How to market your local business online for little or no money."— Presentation transcript:

1 East Portland Chamber of Commerce February 5 th, 2009 – Scott Hendison How to market your local business online for little or no money

2 Free or Low Cost Marketing Always mention or list your website anywhere you ever have the opportunity signatures Business cards Stationary All printed media Store signage (interior and exterior) Door Hours East Portland Chamber –

3 Free or Low Cost Marketing Before attempting to market online, check some basics on your site, and ensure that youre ready to make a first impression. East Portland Chamber –

4 Free or Low Cost Marketing Check some basics on your site… 1.Phone Number visible on every page 2.Contact Us link visible on every page, 3.Complete Contact info, address, map 4.Home Page greeting adequate? 5.Got a mental definition of success? 6.Got Google analytics installed? Assuming youre ready for traffic… East Portland Chamber –

5 Free or Low Cost Marketing All of the search engines are showing local listings at the top of their results… Users are changing their internet behavior radically, based on what the search engines are showing them. Change drives feature demands, and new features drive new demands. East Portland Chamber –

6 Free or Low Cost Marketing East Portland Chamber –

7 Free or Low Cost Marketing East Portland Chamber –

8 Free or Low Cost Marketing East Portland Chamber –

9 Free or Low Cost Marketing East Portland Chamber – Each search engine has its own local business center now, offering business descriptions, store hours, specialty information, and user reviews.

10 Free or Low Cost Marketing East Portland Chamber –

11 Free or Low Cost Marketing East Portland Chamber –

12 Free or Low Cost Marketing East Portland Chamber –

13 Free or Low Cost Marketing East Portland Chamber – Since most local businesses are still unclaimed at each local business center, they get their information from a variety of sources on the web. Claim yours before someone else does.

14 List with these 12 local directories, IMO Free or Low Cost Marketing East Portland Chamber –

15 Free or Low Cost Marketing Links to free signup for these directories Google - Microsoft - https://ssl.search.live.com/listings/BusinessSearch.aspxhttps://ssl.search.live.com/listings/BusinessSearch.aspx Yahoo - BOTW - Yelp - https://biz.yelp.com/signup/https://biz.yelp.com/signup/ YellowPages.com - Superpages.com - Local Eze - InfoUSA - Insider Pages - OpenList - City Voter - East Portland Chamber –

16 Free or Low Cost Marketing Begin with GetListed.org - East Portland Chamber –

17 Free or Low Cost Marketing Be prepared to spend few hours, but theres no reason you have to add them all at once. Some (including Doogle) require telephone or snail-mail verification, but most dont. East Portland Chamber –

18 Free or Low Cost Marketing Before adding listings, make a template of information including… Search Commander, Inc. Scott Hendison Founder - CEO NE Halsey St. Portland OR Short Description - 80 characters or less Med Description characters or Less Long Description 200 word version if desired East Portland Chamber –

19 Free or Low Cost Marketing Consider building the online personality of your business via social networking tactics, but remember… East Portland Chamber –

20 Free or Low Cost Marketing Social Network Marketing is sort of an oxymoron, and only a moron would be unashamedly and blatently commercial. Online community involvement requires passion and commitment. Without the passion, you will not only fail, you will do permanent damage. East Portland Chamber –

21 Free or Low Cost Marketing Social Network Marketing is an oxymoron, and only a moron would be blatantly commercial. Online community involvement requires passion, and without it, you will not only fail, you will do permanent damage. East Portland Chamber –

22 Free or Low Cost Marketing Never write a fake review posing as your own customer or client. Never claim as your own, or write a fake review of, a competitors business. Never just add to the noise in a social environment, unless you have something to say to at least ONE PERSON. East Portland Chamber –

23 Free or Low Cost Marketing You NEED This Help a reporter out HARO Peter Shankman East Portland Chamber –

24 Free or Low Cost Marketing Scott Hendison SEO Website Reviews Content Management Systems Oregon Web Hosting Search Marketing Services East Portland Chamber –


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