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Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Blogging 101 Shailesh Ghimire AzMortgageGuru CTX Mortgage Company.

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Presentation on theme: "Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Blogging 101 Shailesh Ghimire AzMortgageGuru CTX Mortgage Company."— Presentation transcript:

1 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Blogging 101 Shailesh Ghimire AzMortgageGuru CTX Mortgage Company

2 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Introductions We are in the mortgage business CTX Mortgage more than 3 years Blogging for more than 3 years

3 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire So… You Want to Blog Part One –What is a blog? –Self hosting vs. Free hosting –The Wordpress Platform –Setting Up a WP Blog Part Two –Blog Topics –Blogs as Networks –Marketing your blog –Search Engine Results –What makes a blog great? –Turning clicks into deposit slips

4 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire What is a blog? A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order. A blog provides commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Source: Wikipedia

5 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Blog vs. Website A blog is a type of website Websites are typically more static with a brochure feel A dialogue, a conversation with fresh content One does not displace the other, they serve different functions Lets look at a blog and compare it to a websiteblogwebsite

6 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire How to Set Up a Blog Easy 1-2-3 step Requires a blog software Available platforms: –Wordpress –Typepad –Blogger/Blogspot –LiveJournal

7 Your Mortgage Team For Life Setting Up a Blog Free hosting –http://your-blog-name.wordpress.comhttp://your-blog-name.wordpress.com –http://your-blog-name.blogspot.comhttp://your-blog-name.blogspot.com –Advantage: No cost to you whatsoever –Disadvantage: Brand equity, ownership Self hosting –http://www.your–blog-name.comhttp://www.your–blog-name.com –http://www.your-domain-name.com/your-blog-namehttp://www.your-domain-name.com/your-blog-name –Disadvantage: Cost? –Advantage: Brand equity, ownership www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

8 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Setting Up a Free Hosted Wordpress Blog

9 Your Mortgage Team For Life Free Hosting Setup Go to www.wordpress.comwww.wordpress.com Click on the Sign Up Now Select username and password and submit Blog is set up as http://username.wordpress.com www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

10 Your Mortgage Team For Life Setting Up Self Host Wordpress Blog www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

11 Your Mortgage Team For Life Follow These Steps Obtain domain name –GoDaddy, DreamHost Select host for blog: –GoDaddy, DreamHost Host will need to do the following: –Install Wordpress –Configure Wordpress access –If you already have a domain, then ask the host to set up WP in a subfolder www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

12 Your Mortgage Team For Life File Transfer and WP Folders FTP Setup –To transfer files, themes, plugins etc. –GoDaddy already has a built in FTP tool –DreamHost – you need a FTP tool (Coffee Cup)Coffee Cup Three folders: –Plugins (to install WP plugins) –Content (to install themes) –Admin (admin – never need to go there) www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

13 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Wordpress Themes Themes and design (thousands of free themes available) –http://www.freewpthemes.net/http://www.freewpthemes.net/ –http://www.freewordpressthemes.com/http://www.freewordpressthemes.com/ Useful tips when selecting a theme: –Test your blog on varying platforms (IE, Firefox...) –Check the load time (anything greater than 7s is bad)

14 Your Mortgage Team For Life Wordpress Plugins Install some useful Plugins such as –Askimet –Ultimate Tag Warrior –Google Site Maps –Flickr Photo Dropper –Social Bookmarking –Contact Form www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

15 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Final Setup Stage Search Engine Optimization and Analytics –Install Google Sitemaps –Register with FeedBurner –Register with Technorati, BlogCatalog… –Register with Google Analytics

16 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Some Lessons Learned Host your blog within your own domain name Choose a web host experienced in hosting a blog Ive heard mixed things about GoDaddy Dont be afraid to ask questions while setting up a blog

17 Your Mortgage Team For Life WordPress Tour Dashboard, Write, Manage, Comments Blogroll, Presentation, Plubins, Users/Options STOP HERE……………... Youre ready to write your first blog post! Stand up and clap!!!!! www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

18 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Part Two: Content and Marketing

19 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

20 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Define the Goals of Your Blog To be found on the Internet To be read by peers and potential clients To demonstrate your expertise To maintain relationships with past clients To turn clicks into deposit slips

21 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire What Do I Blog About? Anything and Everything –Start with an area of expertise –Neighborhoods/Farm Area –Parks/recreation –Hobbies/Interests –Customer stories –Personal triumphs –Controversial topics (if youre comfortable) Make it distinctly you, dont plagiarize, dont compare and dont underestimate yourself

22 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Content is King Write about what you want to be known about –Brush up on your writing skills if you need to Keywords in your post title and story Picture descriptions and title Relevant tags and categories Keep the blog fresh (3-5 posts a week)

23 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Some Blogging Idea Tips Subscribe to: –RSSPieces.com (A Years Worth Of Blogging Ideas) –Daily Blog Tips Website (dailyblogtips.com) Read local newspapers and comment Read industry publications and comment Read blogs from outside of the industry

24 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Networking: Becoming a Blogger Visit other blogs Use a RSS Reader –Google Reader, Bloglines, Feedreader, FeedBruner, Pluck... Leave comments on others posts Draw inspiration from other blogs (dont plagiarize) Link to other blogs and posts –Trackback

25 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Links, links and more links Links coming back to your blog (keyword rich links) help your search rankings Deeplinking helps keep your readers within your blog It brings new visitors to your website

26 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Congrats! Youre a Blogger

27 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Now That Youre a Blogger Manage your Ideas –Make your blog predictable (Funny Friday, Monday Market Update...) –Jot ideas down when you think of them –Save good articles you have read –Save funny cartoons you have viewed –Save YouTube videos that may be relevant –If youre on writing roll, then post-date a few articles

28 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Bloggers Creed:Common Sense Become familiar with copyright laws Backup what you say with proof, because they will question you Never lie, never personally insult, never vent aimlessly Respond to questions you receive about your posts Read the comments people leave and respond Be careful about what you write. Once you publish its set in stone. Google will find it one way or another! Just be you!

29 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Resources and Blogs of Note Locally: –RealEstateWeblogging101.com –PhoenixRealEstateGuy.com (Real Estate) –BlogArizona.com (Home Inspection) –ChristophSchweiger.com (Real Estate) Nationally: –http://www.reagentinct.com/bloghttp://www.reagentinct.com/blog –http://www.brokerbryant.com/

30 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire I do mortgages on the side to support my blogging habit!!! Call Aimee at (480) 516-1819 E-mail: aimee.ghimire@ctxmort.com Shailesh at (480) 516-1851 E-mail: shailesh.ghimire@ctxmort.com On the web: www.aimeeloans.comwww.aimeeloans.com Blog: www.azmortgageguru.com

31 Your Mortgage Team For Life www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire Questions


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